Amarnath Sahoo

Associate Partner

Bengaluru, Karnataka, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in business development and management.
Expertise in category management and strategic planning.
Strong analytical skills with a focus on performance metrics.

Stackforce AI infers this person is a B2C professional with expertise in FMCG and e-commerce management.

Contact

Skills

Other Skills

Account ManagementAnalytical SkillsAnalytical SolutionsBudget ManagementBuild Strong RelationshipsBusiness AnalysisBusiness DevelopmentBusiness Process ManagementBusiness ValueBusiness-to-Business (B2B)CC++Catalogue DesignCategory InsightsCategory Management

About

I believe that my strength lies in hard-work and aspiration for betterment. I am always focused towards developing myself which makes me open towards learning. I believe that it’s not just your competencies or technical knowledge which makes you the best rather it’s the value system you follow. I wish to be regarded as one of the admired and approachable executive in the firm which I will work for.

Experience

Flipkart

3 roles

Associate Director

Promoted

Feb 2025 – Present · 1 yr 1 mo

Responsible for product acquisition across softlines segment
Identification and Development of manufacturers to create the best value chain

Senior Manager 2

Apr 2023 – Feb 2025 · 1 yr 10 mos

Category management - Mens clothing category
Handles a business of ~160cr monthly
Responsible for GMV growth, product launches, new trend adoption

Senior Manager

Nov 2019 – Mar 2023 · 3 yrs 4 mos

Responsible for ~180Cr Monthly Business in Mens Clothing Category
Contribution of ~2.5Cr Ad Spend with ~1.4% of GMV monthly
Takes care of fill rate and scheduling of high throughput products in speed sensitive Mens Clothing Category
Planning and Strategizing category and vertical prioritization for East market
Driving selection depth across planned categories on Flipkart marketplace
Responsible for onboarding and handholding of new sellers and tracking their performance metrics

Johnson & johnson

Zonal Manager

Aug 2018 – Nov 2019 · 1 yr 3 mos · Kolkata Area, India

Responsible for a business of INR 13 Crore under Kolkata Metro and Andaman Nicobar island
Modern Trade business development across East region, TOT closure for new MT chain i.e. CityLife Retail

Pepsico

3 roles

Territory Development Manager

Jul 2017 – Aug 2018 · 1 yr 1 mo

Responsible for business execution in Guwahati Urban, Rural, lower Assam and Meghalay markets
Handling 56 Distribution partners with a total business turnover of ~8 Crore per month

Management Trainee

Jul 2016 – Jun 2017 · 11 mos

Marketing Project:
“Out of Home” (OOH) execution for brand 7up-Revive
Deployment of INR. 3 Cr across 7 different markets to boost category expansion
Co-ordination with Legal and Design team for effective product message communication
OOH Partner screening and selection on the basis of quantitative and qualitative aspects
Experiential sampling for 7up-Revive activation
Conceptualization and Deployment of mass experiential sampling with a constrained CPC budget of INR. 15
Partnered with ‘Encompass - GroupM’ to execute mass experiential sampling across 7 markets
In-Shop Activation through POSM Deployment
Strategized POSM deployment and execution for 7up-Revive across franchisee markets with a productivity of 16%
Handled End to End development and distribution of customized POSMs (counter tops and shelf talkers) for MVP outlets
Sales Project:
GTM Strategy Correction for PepsiCo Thai Foods Business
GTM Transformation from Van-Sale model to Pre-Sale model for business expansion
KPI Rationalization for Pre-Sale GTM model implemented for PepsiCo Thai Foods business
GTM Augmentation for Lower Assam Territory under PepsiCo East Foods Unit, India
Identification of 21 high potential spoke areas to cover through direct distribution
Improvement of 65 non-ideal spoke areas by on-boarding ideal spokes in the respective areas
ROI closure with distribution partner for the year of 2017
ROI closure through rationalization of investment and expense heads for Vapi based distribution partner
On-boarding of strategic distribution partner for Ahmedabad market in association with Quality Dept. and Finance Dept.
Beverages & Foods Exposure
Handled Food business for Surat based strategic partners & ensured 16% growth through GTM modification
Beverage business performance improvement (-20% to -9%) within one month period for Ahmedabad based SDP