Vivek B.

Senior Software Engineer

Los Angeles, California, United States17 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Experienced in leading ad measurement projects at Google.
  • Strong background in causal brand measurement methodologies.
  • Proficient in modern software development frameworks.
Stackforce AI infers this person is a SaaS expert with a focus on ad measurement and data analytics.

Contact

vivek.beniwal@gmail.comLinkedIn

Skills

Other Skills

APIsCFlexGrailsGroovyHadoopHibernateJavaJavaScriptMongoDBNode.jsObjective-CSpringTest Driven DevelopmentiOS

Experience

Google

5 roles

Tech Lead/Manager, Senior Staff Software Engineer

Apr 2025 – Present · 11 mos

  • Modern Measurement
  • Media effectiveness measurement
  • Meridian, Marketing Mix Modeling
  • Incrementality

Tech Lead/Manager, Staff Software Engineer

Promoted

May 2021 – Mar 2025 · 3 yrs 10 mos

  • Leading privacy safe ad measurement efforts at Google.
  • https://developers.google.com/meridian

Tech Lead, Staff Software Engineer

Oct 2020 – Apr 2021 · 6 mos

  • Correlational Brand Measurement..

Tech Lead, Senior Software Engineer

Promoted

Oct 2017 – Oct 2020 · 3 yrs

  • https://developers.google.com/ads-data-hub
  • Causal brand measurement.

Software Engineer

Dec 2014 – Oct 2017 · 2 yrs 10 mos

  • Causal brand measurement.

Language weaver

2 roles

Research Engineer

Jan 2013 – Dec 2014 · 1 yr 11 mos · Greater Los Angeles Area

Software Developer Consultant

Jul 2011 – Dec 2011 · 5 mos · Gurgaon, India

Sprinklr

Software Developer

Dec 2011 – Dec 2012 · 1 yr · Gurgaon

Userrules.com

Senior Developer

Nov 2011 – Apr 2012 · 5 mos · Gurgaon

Fundspire

Software Developer Consultant

Jul 2011 – Dec 2011 · 5 mos · Gurgaon, India

Ixigo.com

Consultant for iPhone application [Part Time]

Oct 2010 – Feb 2011 · 4 mos · Gurgaon

  • Developed iXiGO Travel iPhone application.
  • http://itunes.apple.com/in/app/ixigo-travel/id418128294?mt=8

Pramati technologies

Senior Development Engineer

Jul 2008 – Mar 2011 · 2 yrs 8 mos · Hyderabad Area, India

Education

Dhirubhai Ambani Institute of Information and Communication Technology

BTech — ICT

Jan 2004 – Jan 2008

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