Aditya Mertia

Co-Founder

Bengaluru, Karnataka, India17 yrs 9 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Over 20 years in tech-product development and engineering management.
  • Expert in cloud computing and scalable systems architecture.
  • Proven track record in fintech and eCommerce startups.
Stackforce AI infers this person is a highly experienced technology leader in Fintech and SaaS with expertise in scalable systems.

Contact

Skills

Core Skills

Software Architectural QualityDevopsHft AlgorithmsLow-latency ArbitrageLow-latency TradingMicroservices ArchitectureApi InfrastructureLast Mile Product DevelopmentReal-time TrackingServer Side DevelopmentCloud ServicesAdaptive Bitrate Video DeliveryContent Routing AlgorithmProduct DevelopmentPerformance OptimizationVoip DevelopmentMediaserverEmbedded Systems DevelopmentWireless Lan

Other Skills

Adaptive StreamingAgile MethodologiesAlgorithmsAmazon LexAmazon Web Services (AWS)AndroidC++CI/CD processesChatbot DevelopmentClusterData StructuresData infrastructureDatabasesDistributed SystemsE-Commerce

About

More than 20 years of exp in tech-product development, startups, Engineering management and team building. Strong background in large scale enterprise business products (both B2B and B2C), big data, data analytics, system architecture, and scalable systems. Domain exp. in mobile applications and backend infrastructure, Internet technologies, Fintech(Lending/insurance), eCommerce, and logistics. Bootstrapping internet start-ups and leading technology/product teams. Deep understanding and experience in cloud computing infrastructure (AWS and GCP) and Generative AI.

Experience

Kissht

Director of Engineering

Jan 2023Feb 2025 · 2 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

Independent technology executive

Startup Technology Advisor

Jan 2021Present · 5 yrs 2 mos · Gurugram, Haryana, India · On-site

  • Ping me if your team or organisation is battling issues regarding Software Architectural Quality, Technology processes, feature velocity, performance issues, platform security, Data infrastructure, Devops or tech hiring.
Software Architectural QualityTechnology processesfeature velocityperformance issuesplatform securityData infrastructure+2

Milkbasket

Chief Architect

Apr 2019Sep 2021 · 2 yrs 5 mos · Gurgaon, Haryana, India

  • Managing tech bit. Milkbasket was (Acquired by Reliance Retail)

Stealth crypto startup

Co-Founder & CTO | High-Frequency Systems for Financial Markets

Feb 2018Mar 2019 · 1 yr 1 mo · Gurugram, Haryana, India

  • Developed proprietary HFT algorithms for digital assets, enabling low-latency arbitrage and hedging strategies across 5+ global exchanges (Coinbase, Bitstamp, Binance, etc.). Achieved consistent double-digit returns before pivoting due to regulatory shifts.
HFT algorithmsdigital assetslow-latency arbitragehedging strategies

Inforcepro® software

Director Of Engineering | Chief Architect

Apr 2016Jan 2018 · 1 yr 9 mos · Gurgaon, India · On-site

  • Lead technology to revamp the Insurance analytics SAAS products at InforcePRO Software (Acquired by Covr Tech USA).
  • ● Moved the product from monolithic architecture to Microservices architecture.
  • ● Revamped the systems to support Token based security.
  • ● Implemented robust API infrastructure for the micro services.
  • ● Architect for the Application caching implementation.
  • ● Managed 3rd party SAML based integrations with clients.
  • ● Established CI/CD processes for the product.
  • ● Oversaw opportunity analytics and reporting modules.
  • Expertise : NodeJS , ReactJS , Amazon API gateway, AWS Lambda , S3 , beanstalk , Elasticache , Cloud front, Auth0 security and SAML integrations
Microservices architectureAPI infrastructureToken based securityCI/CD processes

Delhivery

Senior Architect - Technology

Mar 2015Apr 2016 · 1 yr 1 mo · Gurgaon

  • Lead technology @ New Initiatives team as Last mile product owner
  • ● Conceptualized and built production grade Last Mile product from scratch with scaling to millions of users at its core.
  • ● Involved 7 mobile apps, a webapp and server side technology stack to support the scale.
  • ● Involved in PAN India operational rollout of the product.
  • ● Built realtime tracking infrastructure for delivery mobile app.
  • ● Built analytics and reporting core for the last mile product.
  • ● Single point of contact for product management, operations and data teams.
  • ● Product was the largest production deployment of Firebase in india and was showcased in Google for India event New Delhi.
  • Keywords: Lastmile and Hyperlocal Delivery, Firebase, Amazon Kinesis, Lambda, NodeJS , AngularJS
Last Mile product developmentFirebasereal-time trackinganalytics

Samsung electronics

Chief Engineer - (ChatON and SVoice platforms)

Jan 2014Mar 2015 · 1 yr 2 mos · Bangalore

  • Worked at Samsung R&D in Bangalore and South Korea for service side cloud development for ChatON and SVoice services.
  • ● Worked on Server side platform development for samsung mobile messaging application (ChatON), enabling millions of concurrent connections to the messaging servers.
  • ● Worked on Next Generation Cloud services for Samsung handheld devices.
  • ● Worked in server side development of SVoice service.
  • ● Helped in development of highly available and scalable application logging framework using Kafka, elastic search and graphite/kibana
  • ● Managed a team of 5 developers.
  • Technologies used: AWS, Kafka, Redis, Cassandra, MongoDB, HBase, ElasticSearch, Hazelcast, RabbitMQ, MySQL. Non-blocking IO/NIO2 based Netty, Google ProtoBuf, RESTful webservices
Server side developmentcloud servicesapplication logging framework

Mediamelon

Technical Leader | Architect

Jan 2012Apr 2013 · 1 yr 3 mos · Bengaluru Area, India

  • Held multifaceted responsibility within senior Technology and management role, tasked with providing strategic leadership to fuel expansion, product lifecycle management, design & development of software components and building partnerships to provide unique customer experience.
  • ● Actively managed numerous clients in online media space.
  • ● Designed and managed Over the Top( HTTP ) Adaptive bitrate video delivery platform to support cost-effective and reliable video delivery across geographies.
  • ● Interfacing with partners over standard WSDL interfaces and well defined APIs.
  • ● Key developer for the Content Routing Algorithm and Realtime Analytics module.
  • ● Implemented third party integrations with service providers.
  • ● Architect for the Video on Demand and Network DVR modules over HLS (HTTP Live Streaming)
  • ● Written standards based Technical Design Documents, Deployment and support documents for the use of customers.
  • ● Oversaw the client side deployment for the solution in client data centers.
  • ● Setup and managed code and release management.
Adaptive bitrate video deliveryContent Routing Algorithmthird party integrations

Cisco systems inc

Sr. Software Engineer - Product Integration and Delivery

Jul 2007Jan 2012 · 4 yrs 6 mos · Bengaluru Area, India

  • Worked with the Service Provider Video Technology Group of Cisco. Position involved contribution to the Product development andenhancement activities in the Cable TV networking products and Video Distribution Networks for paid TV channels. Responsibilities involved fullstack Product Integration for Evolution Product.
  • ● Identifying and fixing bugs in the stack.
  • ● Identifying and fixing performance issues.
  • ● Interfacing with different component teams to identify best ways to implement and integrate features.
  • ● Integrating Middleware and EPG on different hardware architectures (MIPS based Broadcom 7335/7401 and ARM based Trident chipsets). Worked closely with SPMs and Product Managers.
  • ● Development in C,C++ and JAVA on embedded Platforms for OCAP middleware stack on 8300HD Sparc/powerpc arch based boxes.
  • New Initiatives:
  • ● Porting of Android 2.3 Gingerbread on Broadcom 7335 and Trident Apollo chipsets and Evolution stack port on Android rootfs. This new activity was showcased in IBC2011.
  • ● Integrated Flash Engine and MP4 streaming & OTT features for IBC2011
Product developmentbug fixingperformance optimization

Phonologies (india)

Project Leader | Systems Software Engineer

Sep 2005Jul 2007 · 1 yr 10 mos · Hyderabad Area, India

  • ● Worked on Development of Platforms and Systems for VoIP and MediaServer, MediaControllers, RTP Stack.
  • ● Worked on Interpreters for Call Control Language CCXML and VoiceXML.
  • ● Conceptualized, designed and developed module interaction between Phonologies Communication systems components. Used SIP/RTP stack implementation from open source stacks(reSIProcate, oRTP). Written APIs for the communication between different components of the Controllers for the media.
  • ● Development in C, C++ and Java on Linux Platforms.
VoIP developmentMediaServerRTP Stack

Center for development of advanced computing - r&d (govt of india)

Research Fellow - (Networking and Internet Software Group)

Jan 2005Aug 2005 · 7 mos · Pune Area, India

  • Worked in the Embedded Systems Development team of NISG(Networking and Internet Software Group) R&D Group of CDAC pune. Work involved development and R&D in the field of Wireless LAN. Also developed Embedded Linux Distributions for 802.11 hardware for MultiChannel MultiHop project in collaboration with Stony Brooks University,USA.
Embedded Systems DevelopmentWireless LANEmbedded Linux Distributions

Education

International Institute of Information Technology Hyderabad (IIITH)

M.S. — Computer Software Engineering

Jan 2003Jan 2005

University of Rajasthan

BE — Computer Science Engineering

Jan 1999Jan 2003

Saint Anne's School, Jodhpur

12th

Saint Anthony's School, Jodhpur

10th — Secondary

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