May 2023 – Sep 2025 · 2 yrs 4 mos

• Launched industry first, an Agentic AI FinOps platform - NLP based interface to ask away any questions that you may have about cloud costs - customized to the persona DevOps, FinOps, Finance, CXOs
• Helping companies unravel their cloud spends, contextualize it with respect to their business goals and optimize it
• www.amnic.com

Mar 2019 – May 2023 · 4 yrs 2 mos

• Merchant Monetization:
• Leading GPay’s efforts to scale & monetize a suite of growth tools for SMB merchants; enabling monetization for VAS
• Conceived, piloted and launched ‘Promotions’ to help SMBs create & distribute digital flyers across Google surfaces
• Scaled to 500K+ merchants; drove adoption (89%) and monthly repeats (65%)
• Increased monthly actives by 16% and monthly transactions by 9%
• Building GPay’s monetization platform to support monetization of other value added services(Soundpod, Rupay MDR etc)
• Merchant Growth:
• Founded and led the merchant growth for GPay; increasing engagement & retention and driving merchant-consumer flywheel
• Defined team’s vision and strategy enabling immediate wins as well as building a strong foundation for long term success
• Organized the product across 3 key pillars - rewards & loyalty, mutli-modal communication and rapid experimentation
• Through 30+ launches, brought in additional 7% growth;  grew SMB base to 15M+ and P2M txns to 2.5B+ per annum
• Launched merchant experimentation platform to run and measure growth interventions scientifically
• Commissioned a x-fnal project to develop deeper insights into churn, resulting in multiple projects that improved retention
• Launched rewards optimization models to improve offers ROI and control abuse, resulting in 21% budget savings
• Launched industry first initiatives - gamified festive campaigns, all payer rewards, voucher rewards etc

Aug 2018 – Feb 2019 · 6 mos

Oct 2016 – Aug 2018 · 1 yr 10 mos · Bengaluru Area, India

• Led a team of 5 PMs to manage user experience, growth, scaling new product offerings, increasing category profitability
• Conceived & launched Share loyalty product “Share Pass” – selling 5M+ passes, growing repeat usage by 2.2X
• Launched fixed route product “Share Express” – contributing to category growth (6%) and profitability (1.5bps)
• Launched demand aggregation product at main transportation hubs (Share hotspots)
• Filed 2 patents: Hail a cab (201741047368); Share Express (201841020553)

Sep 2015 – Sep 2016 · 1 yr · Bengaluru Area, India

• Supply Side: Focused on key driver engagement metrics: increasing daily active repeats, hours per daily active & utilization
• Reduced driver logouts by 9% by informing drivers of what they’d lose out by logging out (current peak, incentive)
• Launched demand hotspots: helping drivers move towards areas of high predicted demand, bringing in +7% bookings
• Launched incentive gamification in app, achieved 60% in app traction & 5% reduction in partner care calls
• Demand Side: Focused on delivering demand growth hacks to bring step change improvements in user engagement & retention
• Launched in-house growth platform which led to +20% conversion rates & monthly savings of over ‘x’ crores
• Pioneered growth hacks for Ola Prime category; e.g.: reduced ETA under 5 min & increased availability to over 90%

Mar 2015 – Aug 2015 · 5 mos · Bengaluru Area, India

• Led Ola’s consumer app (Android, iOS & windows); managed product roadmap, monitored daily & weekly metrics
• Increased average ticket size by 7% within reasonable drop-off rates, by incorporating peak pricing in booking flow
• Simplified customer billing in app (eg: included toll & parking charges) thereby decreasing billing related complaints by 8%

May 2013 – Mar 2015 · 1 yr 10 mos · Bengaluru Area, India

• Responsible for exploring new product opportunities in consumer – merchant ecosystem (SMB) in mobile payments space
• Conceptualized company’s first B2C product in hyperlocal deals space - ZERCH (Android & iOS)
• Launched (beta) payPLUSTM app (Android) for merchants to manage, retain and engage their customers
• Led market research, articulated customer & merchant value prop, defined MVP, developed GTM, got exec buy-in
• Led business development: on-boarded merchants in 2 major cities - Bangalore & Hyderabad
• Monitored & improved app metrics for user & merchant apps – total installs, DAU, WAU, conversion funnels

Apr 2012 – Jun 2012 · 2 mos · Mumbai Area, India

• Prepared a plan to improve sales of AutoLPG fuel in non-CNG markets by:
• a. Conducting a market research to find factors that influence sale of OEM alternate fuel vehicles.
• b. Studying the pain points of current owners of alternate fuel vehicles.

Jul 2008 – Jun 2011 · 2 yrs 11 mos · Hyderabad Area, India

• Developer (Mainframes technologies) - Finance and HR software applications