Vasisht S Ravichandran

CEO

Bengaluru, Karnataka, India15 yrs 5 mos experience

Highly Stable

Key Highlights

Led successful revamp of Flipkart Plus loyalty program.
Built innovative fintech platform integrating rewards with payments.
Extensive experience in e-commerce and management consulting.

Stackforce AI infers this person is a Fintech and E-commerce expert with strong leadership in customer loyalty and retention.

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Skills

Other Skills

AnalysisBusiness AnalysisBusiness DevelopmentBusiness StrategyManagement ConsultingManufacturingOperations ManagementOutsourcingProcurementProject ManagementProject PlanningResource ManagementSix SigmaStrategic SourcingSupply Chain

About

Currently building a start-up that will bring together a network of highly activated e-commerce shoppers via POPcoins. D2C brands getting access to this network will be able to acquire and retain customers at a cost that would be a fraction of its current levels. Building at a unique intersection of e-commerce and fintech. Previously worked with Flipkart, my biggest learning ground for 8 years, while witnessing it grow from a start up to India's largest e-commerce marketplace. Learnt how to handle a P&L, how to build a business from scratch and how to think customer-first! Spent 4 years in management consulting. Learnt how to look at a business from both 30,000 ft and 3 ft distance. Learnt to articulate seemingly complex business problems into simple looking slides. First job, as a mechanical engineer was as a shop-floor manager at an automotive company. Learnt to dismantle and assemble truck engines.

Experience

Pop

Building India's most rewarding payments platform

Dec 2023 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

POP is a UPI, Credit card and e-commerce platform tied together by POPcoins.
We are on a mission to make each UPI payment rewarding. We are building a reward currency that has a defined instrinsic value, ubiquitous and predictable- all of what makes a reward currency closer to real currency.
POP UPI gives 2% of the transaction value back in-terms of POPcoins. POP credit card gives upto 10% of the value back in-terms of POPcoins. POPshop lets the users redeem POPcoins on their daily shopping needs upto 80% of the product value. Each POPcoin is valued at Re.1.

Flipkart

6 roles

Senior Director- Customer Loyalty and Retention

Sep 2023 – Dec 2023 · 3 mos

Director- Business Head of Flipkart Plus and Supercoins

Promoted

Dec 2021 – Sep 2023 · 1 yr 9 mos

Heading Flipkart Plus and Flipkart Supercoin- India's largest e-commerce loyalty programs in-terms of member base and redeemer base.
Spearheaded a revamp of the Plus program in 2022/23 - Redesigned the customer value proposition, built products that helped improve comprehension of the program and launched Plus 2.0 in Aug'23.
Increased redemption % of Supercoin on Flipkart platform from 20% to 90%, thereby improving customer retention for Flipkart by 23%.
Lead a team of 20 covering loyalty business, marketing and analytics.

Director- Category head- Kitchen, Lighting, Pets, Cleaning, Home Improvement Tools

Promoted

Jul 2020 – Dec 2021 · 1 yr 5 mos

Associate Director- Category Head- Kitchen, Lighting, Pets, Cleaning and Home Improvement tools

Jan 2019 – Jul 2020 · 1 yr 6 mos

Managing the P&L for Household and Home Improvement categories in Flipkart- This portfolio includes Kitchen, dining, utility lighting, pet food and accessories, cleaning supplies, home organizers, lawn and gardening, home safety equipment, bathroom accessories and tool sets.

Associate Director- Head of Demand Planning for Flipkart platform

Promoted

Jul 2018 – Dec 2018 · 5 mos

Heading the central demand planning function at Flipkart. Responsible for demand, traffic and customer planning for the platform

Senior Manager

Dec 2015 – Jun 2018 · 2 yrs 6 mos

Handled the demand planning of Flipkart’s flagship sale event- The Big Billion Days. Responsible for traffic planning including channels such as SEO, SEM, retargeting, affiliates and digital marketing.

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Senior Consultant- Business Advisory

May 2012 – Dec 2015 · 3 yrs 7 mos · Mumbai Metropolitan Region

As a part of the business advisory team, worked on areas such as market entry strategy, market sizing, operating cost reduction, procurement with clients across sectors like FMCG, retail, automotive and steel