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Sanya Saxena

Product Manager

Bhopal, Madhya Pradesh, India6 yrs 3 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Boosted campaign effectiveness by 75% through data-driven strategies.
  • Automated reporting processes, enhancing decision-making speed by 25%.
  • Cultivated client partnerships leading to $734K+ in campaign renewals.
Stackforce AI infers this person is a SaaS-focused project management professional with strong data analytics capabilities.

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Skills

Core Skills

Project ManagementData Analytics

Other Skills

A/B TestingAmazon QuickSightAmazon Web Services (AWS)AutomationBusiness AnalysisBusiness IntelligenceBusiness Intelligence (BI)Business Process ImprovementBusiness StrategyClient EngagementCloud ComputingConflict ManagementCross-Functional CollaborationDashboardsData Analysis

About

Dynamic and results-driven project management professional with over 6 years of experience adept at leading cross-functional teams to execute high-impact campaigns and digital initiatives. Skilled in client engagement, stakeholder management, and end-to-end project delivery, ensuring seamless execution within scope, budget, and timeline. At Groundtruth, I have: Project Management • Led end-to-end execution of high-impact digital initiatives by defining project timelines, aligning cross-functional teams, and ensuring delivery within scope, budget, and quality standards. • Planned data-driven projects that boosted campaign effectiveness by 75%, through strategic collaboration and performance optimization. • Streamlined reporting processes by automating over 50 dashboards, reducing manual tasks by 40% and enhancing decision-making speed by 25%. • Engineered a new LG script structure, eliminating redundant data use and delivering measurable operational cost savings. Client Engagement & Relationship Management • Cultivated trusted client partnerships as the primary liaison, aligning campaign strategies with business objectives and maintaining continuous stakeholder engagement. • Delivered insights that directly contributed to campaign renewals totalling $734K+, earning commendation from executive leadership. • Produced high-impact PCC insights leading to a $122K client recognition and provided strategic monthly reporting for Valvoline campaigns valued at $160K+. • Supported $6M+ Amazon Fresh initiatives by integrating advanced BDI/CDI metrics, enhancing comparative market analysis. • Led audience behavior and visitation analyses for marquee clients such as Walmart, PepsiCo, and Jack in the Box, influencing key campaign strategies. Account Management (IT Solutions) • Conducted 50+ business requirement sessions, translating client needs into actionable deliverables and ensuring alignment with technical teams. • Delivered analytical insights that strengthened client satisfaction and elevated engagement metrics. With an MBA in Organizational Leadership & Change and a PMP certification, I combine business acumen, product thinking, and delivery discipline. I thrive at the intersection of user needs, data insights, and stakeholder collaboration Specialties: Project Management | Business Analysis | Product Management | Roadmap Planning | RFPs | A/B Testing | Stakeholder Management | AI & Automation | Agile Delivery | KPI Ownership | Market Research

Experience

Groundtruth

Product Analyst

Jun 2020Present · 5 yrs 9 mos · Gurugram, Haryana, India · Remote

  • Product Analytics & Delivery
  • Drove end-to-end delivery of data and analytics initiatives by defining analytical roadmaps, success metrics, and timelines, partnering with engineering, marketing, and business teams to deliver measurable outcomes.
  • Designed and analyzed data-driven initiatives that improved campaign effectiveness by 75%, leveraging performance metrics, experimentation, and optimization insights.
  • Automated and standardized 50+ analytics dashboards, reducing manual effort by 40% and accelerating insight turnaround time by 25%.
  • Re-engineered LG data scripts to eliminate redundant data processing, improving data quality, performance efficiency, and operational cost control.
  • Developed standardized insight and reporting templates to ensure consistency, scalability, and faster consumption of analytics by stakeholders.
  • Product & Business Insights (Client-Facing)
  • Acted as a trusted analytics partner to clients, translating business problems into analytical questions and actionable insights aligned with product and campaign objectives.
  • Delivered performance insights that directly influenced campaign renewals totaling $734K+, recognized by senior leadership for business impact.
  • Generated advanced PCC and performance insights contributing to $122K in client recognition and supported monthly analytics for $160K+ Valvoline campaigns.
  • Supported $6M+ Amazon Fresh initiatives by integrating BDI/CDI and comparative analytics to inform market positioning and product performance decisions.
  • Led customer behavior, audience segmentation, and visitation analysis for enterprise clients including Walmart, PepsiCo, and Jack in the Box, shaping targeting and product optimization strategies.
  • Requirements Analysis & Analytics Enablement
  • Led 50+ requirements discovery sessions, translating business needs into analytical use cases, data models, and reporting requirements for technical teams.
Project ManagementData AnalyticsClient EngagementStakeholder ManagementBusiness Intelligence

Internshala

Project & Strategy

Aug 2019Feb 2020 · 6 mos · Gurugram, Haryana, India · On-site

  • Developed predictive models and automated marketing reports, increasing ROI by 18%.
  • Conducted A/B testing, resulting in a 10% improvement in customer satisfaction.
  • Provided actionable insights for digital campaign optimization.
Predictive ModelingA/B TestingDigital Campaign OptimizationData Analytics

Education

Edgewood University

Master of Business Administration - MBA — Organizational Leadership

Apr 2024Jul 2025

National Institute of Technology Kurukshetra

Bachelor of Technology - BTech — Information Technology

Jan 2015Jan 2019

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