Jul 2018 – Oct 2023 · 5 yrs 3 mos

Dec 2014 – Jun 2018 · 3 yrs 6 mos

Apr 2018 – Jun 2018 · 2 mos

Jun 2012 – Jul 2014 · 2 yrs 1 mo

• Member, Unilever South East Asia & Australasia leadership team, Singapore.
• Member, Unilever North Asia Leadership team, Shanghai.
• Member, Global Skin care Leadership team, London.
• Turnaround of the $1bln Asia Pacific Skin care business through strategic visioning, multiple scenario planning and brand design; rapid execution through collaborative working with 8 Country Leadership teams; and deepening brand innovation funnel, people talent across Asia Pacific and functions (marketing, sales, supply chain, R&D)
• Led Unilever skin care entry into Myanmar and built a strong business in less than 12 months.
• Led Unilever thinking on Face care business model for D&E markets and pioneered launch of a profitable new mix for base of pyramid consumers in Indonesia - now a best practice for entering other D&E markets like Africa.
• Pioneered new category benefits - High performance body serums; water-less cleansing; launched skin care lines for ageing skin; Male grooming; Asian Naturals.

Jan 2010 – May 2012 · 2 yrs 4 mos

• Led Unilever thinking on Skin segmentation model to identify opportunities and achieve Unilever leadership in emerging segments while strengthening overall market position.
• Led merger of Alberto Culver and Sara Lee brands, people and processes into Unilever; re-purposed the acquired brands to unlock value.
• Led Unilever entry in baby care business through acquisition of Zwitsal in Indonesia
• Led design and deployment of over 50 integrated marketing campaigns for brands such as Ponds, Vaseline, Lux, Lifebuoy, St. Ives, Citra, Dove.

Jan 2006 – Dec 2009 · 3 yrs 11 mos

• Led contemporization of brand Fair & Lovely, enabling brand acceleration, white spaces expansion across Asia, Africa and UAE.
• Re-casted Ponds from a brand known for low engagement categories (Talcum powder and cold cream) into high involvement, high performance, prestige calibre face care brand winning market share consistently every year.
• Partnered Customer Marketing team to design entry of Hindustan Unilever into top end beauty channels – departmental stores; travel retail and high fashion/ beauty stores by pioneering an India relevant but globally synergized Ponds Brand Experience counter model

Jul 2004 – Dec 2005 · 1 yr 5 mos

• As head of Southern India Foods & Beverages branch (60% of National sales), I have led large and complex distribution systems - 120 member field force; 800 distributors; hybrid channel landscape; across 5 states. Received Managing Director's award thrice for achieving best quality results & capability building.
• Pioneered shopper mission based distribution system for Hindustan Unilever Ltd.
• Pioneered one of kind - slums distribution model - for Unilever by designing a holistic supply and market creation system.
• Worked with rural banks to enable working capital financing schemes for deep rural distributors, adding deeper product reach but low bad debts.
• Merged two separate systems (Food and Beverages) into one powerful and lean system by large scale restructuring - removed 180 distributors; 35 company salesmen (despite being unionized). Awarded Managing Director’s award for meeting business results while restructuring.
• CRM: Designed and executed the very first CRM initiative in HUL called ‘Good Life Club’ for Hot Tea Shops – with tiered purchase & exclusive rewards / access to events.
• Pioneered new Foods Freshness model - drove Freshness & right SKU availability by moving Key accounts distributors to IT enabled replenishment system, cutting inventory to 1 day (from 4 weeks); and freeing funds for improved customer servicing / brand in-store presentation.

Aug 2002 – Jun 2004 · 1 yr 10 mos

• Worked with finance & supply chain teams to manage P&L in different conditions – volatile commodity markets (tea, coffee & salt); premium foods sector – with specific accountability on demand planning; media investments; cost management; trade budgets & promotion planning.
• Developed the first branded TV program – Brooke Bond 3 Roses Perfect Couple – with 3 way tie up between consumers, customers and leading TV channel. Program achieved TRP of 12.
• Built tea drinking habit through evening togetherness moment (vs coffee as individual moment); Built consumption and penetration through festival and temple activation.
• Won competitive battles in Coffee, Soups business despite being a late entrant

Dec 1998 – Jul 2002 · 3 yrs 7 mos

Aug 1995 – Nov 1998 · 3 yrs 3 mos

Jul 1994 – Jul 1995 · 1 yr