Apr 2023 – Aug 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Headed Product Management for BrowserStack's fastest growing product - App Live - a multi-million-$-revenue SaaS product that enables developers and QAs to test their iOS and android mobile apps across on-demand operating systems and real mobile devices on the cloud, without requiring them to install or maintain an internal lab of virtual machines, devices or emulators.
• Grew Paid Monthly Active Users (MAU) by 10x & grew revenue (ARR) by 8x by defining product vision, strategy and driving end-to-end execution
• Led a team of two Product Managers to achieve product outcomes by driving user research, product research, planning and implementation
• Boosted the product’s Net Promoter Score (NPS) by 20 points by identifying, prioritizing, and eliminating user pain points and frictional user flows
• Produced detailed competitive analyses by studying 5 target companies with >80% acquisition potential in the cloud-based app testing space

Apr 2021 – Mar 2023 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Established Product Market Fit by building 51 high-demand features and managing end-to-end development lifecycle from ideation to adoption
• Drove monetization – directly grew ARR by 84% by launching premium plans created by fencing these new features via analysis of usage data
• Expanded the acquisition funnel by 450% by defining go-to-market strategy and creating content hooks for new users, aided by inbound marketing
• Improved activation by 600% by running experiments to improve user onboarding, making trials single-click & improving the free version’s value
• Increased purchase conversion by 54% by identifying key conversion actions & building specific product interventions, experiments to drive them
• User retention: identified leading indicators of churn & instituted processes to intervene before churn occurred
• Prepared and presented monthly and quarterly plans, progress updates, and key wins to the CEO, the CTO and the SVP of Products
• Took the team’s BAU closure rate from 50% per quarter to 90% by prioritizing, resolving dependencies and implementing process changes

Sep 2019 – Apr 2021 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Grew revenue (ARR) 2x within 1 year of taking up sole-ownership of the (MVP-stage pre-PMF) product by driving key product initiatives and goals
• Increased post-purchase adoption by 17% in customer organizations through in-product communication & by leveraging the sales channel
• Built and executed a meaningful 2-year product roadmap by conducting primary and secondary research, as well as intensive competitive analyses
• Worked closely with a team of eight frontend, backend, QA engineers and two designers to take the product on a 1-10 growth trajectory

Apr 2018 – Aug 2019 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Product Manager for Microsoft Teams, contributed to the product’s growth from 2MM to 30MM Monthly Active Users
• Defined product strategy, roadmap & execution for the Files & Media charter in Microsoft Teams desktop & mobile apps - used by ~300 MM users
• Enabled >50 MM Office365 users to securely communicate with external organizations; thus contributing towards 10% growth in userbase
• Identified unstated needs of ~35 customer orgs through an early adopters programme, to gather requirements and make product enhancements
• Grew collaboration by 400% among 30 MM Teams users by building features for simultaneous co-authoring and collaboration on files & media
• Increased CTR by 28% for Files Search - used 6 billion times/month by 20MM users, by improving the information architecture & the time to serve
• Owned the end-to-end release of Files & Media features from ideation to execution, telemetry and go-to-market strategy, used today by ~100 MM
• Presented in quarterly reviews to Executive Leadership (including Microsoft CVP) on ongoing projects’ statuses & upcoming quarters’ plans
• Set up dashboards with key telemetry to monitor product health, feature success, and to enable data-driven decisions across the team

Apr 2017 – Jun 2017 · 2 mos · Singapore, Singapore

• Created plan to expand Olay’s APAC e-commerce business (market size: US $1 billion) by growing SKUs listed for e-commerce from 20% to 90%
• Established the optimum product info matrix for maximized CTR & Conversion by conducting 7 live A/B experiments on Olay’s own e-store
• Partnered with Lazada.com & Redmart.com to increase US $5.4 MM in Sales and explode Olay’s e-commerce growth in the Philippines
• Developed 200+ fresh digital product assets for 50+ SKUs by working with 6 cross-functional team managers across the 3 APAC countries

Feb 2017 – Feb 2018 · 1 yr · Ahmedabad, Gujarat, India

• Elected with a 91% majority (highest in the last 10 years), represented the interests of 1000+ students across all IIMA programmes, liaised with internal & external stakeholders
• Led a team of 88 Office Bearers, successfully delivered on 85% manifesto points during a tenure of 1 year
• Managed a budget of US $1.5 MM from the students' fund and oversaw the functioning of 51 student clubs
• Generated a 2X increase in the number of candidates contesting in student elections by implementing long-demanded electoral reforms
• Jointly consolidated 4 management fests of IIMA into 1 single fest with a US $150K budget, to improve efficiencies and scale
• Saved 1150+ man-hours p.a. by Product-izing a 53-year-old term registration system, benefitting ~900 students and 5 IIMA departments
• Reduced by 40% YoY the # of students affected by mosquito-related illnesses by undertaking preventative measures & interventions
• Created 140+ Manager positions in the student organization by institutionalizing changes in the IIMA Students’ Constitution

Jul 2016 – Jun 2017 · 11 mos · Ahmedabad, Gujarat, India

• Elected Batch Representative for 465 First Year IIM-A Students; Won with a 52% majority against 4 other candidates
• Executed sales drives worth INR 4.5 lakh for 1000+ students, for purchase of formal wear & mosquito nets
• Devised, initiated and managed a product for first-years to anonymously avail grievance redressal and provide feedback to the Students' Council and the administration

Jan 2016 – Jun 2016 · 5 mos · Chennai, Tamil Nadu, India

• Secured 2 US Patents for key innovations in technologies leveraged by four of the firm’s SaaS products, by partnering with U.S. Patent Attorneys
• Zoho’s 1st engineer to work on a portfolio of Patents & IP for the entire company, by working with 7 Product Leads & 20 Software Engineers
• Worked with product teams and fellow engineers to research, innovate and convert ideas into technical specifications into valid USPTO Applications
• Created & established processes for managing the Patents & IPR pipeline - to assist the company’s 100+ innovators

Jun 2013 – Jan 2016 · 2 yrs 7 mos · Chennai, Tamil Nadu, India

• Awarded ‘Passionate Performer’ for contributions towards the company’s objectives across two teams in a span of 2.5 years
• Developed the CRM product’s Sales Collaboration Module - a multi-quarter effort to improve by 3x cross-team collaboration among salespeople
• Achieved savings of US $2 MM & 250K hours by building features for salespeople to seamlessly share business leads with one another
• Saved $20K/month by evaluating 4 DBMSs, finalizing and migrating to one, and rewriting part of the product’s backend database