Jun 2022 – Feb 2023 · 8 mos

• Currently leading design teams for Growth Initiatives, and Design System.

Oct 2021 – Jul 2022 · 9 mos

• Led design efforts for user engagement and conversion on app and free content consumption journeys. Also responsible for setting up horizontal design functions including visual design, content, and Vedantu's design system.

Dec 2020 – Sep 2021 · 9 mos

• Led the design team for Vedantu's Growth Initiatives including web journeys for product discovery, purchase, free content consumption, and campaign driven funnels.

Jun 2019 – Dec 2020 · 1 yr 6 mos · Noida Area, India

• Led efforts towards setting up and evangelising Sumo Logic's design system - component and pattern library; sustainable and de-centralised contribution process; plug and play product templates. Also, spear-headed key efforts around automated design solution deployment.

Jun 2018 – Mar 2019 · 9 mos · New Delhi Area, India

• Redesigned Wishfin's suite of products (online financial product marketplaces) with a focus on boosting new customer acquisition.

Jan 2017 – Oct 2018 · 1 yr 9 mos · New Delhi Area, India

• Built Dealflow's go-to-market product with the purpose of validating their business model, and testing key user behaviour metrics.

Apr 2016 – Dec 2016 · 8 mos · New Delhi Area, India

• Worked with Vario's core team to build user journeys and key application features for their Android and iOS applications.

Aug 2014 – Apr 2016 · 1 yr 8 mos · New Delhi Area, India

• Led design and development of hybrid mobile applications in the expense management (fintech) domain. Held additional responsibility for brand and content creation, and creative direction.

Sep 2013 – Aug 2014 · 11 mos · Pune Area, India

• Worked with global clients including American Express, Abbvie, and Asian Paints to deliver interaction design models and wireframes for upcoming products.