Sep 2019 – May 2020 · 8 mos · Dubai · On-site

• As Head of Engineering at Noon.com, a leading e-commerce platform in the Middle East, I directed cross-functional engineering teams to develop and scale storefronts, focusing on consumer experience and platform scalability.
• Led globally distributed engineering teams to deliver Noon’s scalable, consumer-first e-commerce storefronts, driving seamless experiences and rapid innovation.
• Re-architected the platform into a multi-tenant system, accelerating new marketplace rollouts while significantly optimizing cloud infrastructure costs.
• Spearheaded the launch of niche platforms like Kul.com and Sivvi.com, expanding market reach through targeted user segmentation and localized offerings.
• Implemented unified login with single sign-on and rolled out personalized homepage experiences, boosting user engagement across marketplaces.
• Delivered revenue-driving features such as cashback automation, fraud detection, and upselling flows — increasing average order value by 15–20% and ensuring platform stability during peak traffic events.

Apr 2018 – Aug 2019 · 1 yr 4 mos · Bengaluru Area, India · On-site

• As a Software Engineering Manager at Myntra, a leading fashion e-commerce platform, I led engineering teams in building scalable platforms for identity, access control, and attribution, ensuring system reliability and optimal performance.
• Led the development of scalable platforms for identity, access management, and attribution with a focus on high reliability, security, and system performance.
• Built and deployed a custom Redis-as-a-Service solution, reducing caching costs by 30% while significantly improving data access speed and efficiency.
• Drove a cross-functional deep learning initiative for product similarity, transforming it into a core feature that enhanced personalization and discovery.
• Managed a 10–12 member engineering team delivering high-impact logistics and operations systems aligned with evolving business priorities.
• Accelerated deployment cycles and time-to-market through CI/CD automation, while also leading cloud modernization and third-party system integrations.
• Software Engineering Management, Cloud Computing, E-commerce, Redis, Team Leadership

Aug 2015 – Mar 2018 · 2 yrs 7 mos · Greater Bengaluru Area · On-site

• As a Software Development Engineer at Amazon, I contributed to an ad-tech platform, focusing on improving affiliate advertising performance and system maintainability.
• Contributed to the growth of Amazon’s ad-tech platform by developing and launching high-impact features that enhanced affiliate ad performance by 10–15%.
• Designed and implemented new UI variants and integrated additional demand sources, improving user engagement and monetization opportunities.
• Led a large-scale database migration initiative, improving platform reliability, scalability, and long-term maintainability.
• Orchestrated a feature deprecation strategy to streamline the codebase, eliminate legacy dependencies, and reduce infrastructure overhead.
• Achieved a 25% reduction in infrastructure costs through optimization efforts without compromising system performance or availability.

Mar 2014 – Jul 2015 · 1 yr 4 mos

• As a Senior Software Engineer at Sandisk, I led the development of simulation models for high-speed interfaces, enabling data-driven firmware optimization for enhanced performance.
• Led the design and development of the Hardware Interface Modeling (HIM) module, simulating high-speed protocols such as USB 3.0, PCIe, NVMe, and MATSU.
• Created robust system-level models to replicate complex hardware configurations, supporting accurate performance analysis and validation.
• Enabled data-driven firmware optimization by providing detailed simulation outputs to guide architectural and performance tuning decisions.
• Played a key role in enhancing simulation accuracy and efficiency, contributing to faster product validation cycles and reduced time-to-market.
• Collaborated closely with firmware and hardware teams to ensure seamless integration of simulation tools into the development workflow.

Jul 2012 – Feb 2014 · 1 yr 7 mos

Oct 2011 – Jun 2012 · 8 mos

• Developing software tools, which represent the Control and management data of the flash device, using .net technologies.

Jun 2008 – Sep 2011 · 3 yrs 3 mos

• As a Software Engineer at Cypress Semiconductor, I contributed to the development of core modules for the PSoC Creator IDE, enhancing developer productivity and tool reliability.
• Designed and implemented core components of the PSoC Creator IDE, focusing on enhancing tool stability and user experience for embedded developers.
• Developed key modules such as the Bit-stream Verifier and project management utilities, improving build accuracy and development workflow efficiency.
• Contributed to a more robust and developer-friendly IDE, accelerating firmware development cycles and increasing overall productivity.
• Software Development, IDE Development, C++, Embedded Systems, Firmware

Jan 2008 – May 2008 · 4 mos

• Designed and developed a simulation platform for digital programmable devices and asynchronous microcontroller