Jun 2023 – Oct 2023 · 4 mos · Bengaluru, Karnataka, India · On-site

• Slaash was an AI-based CRO tool for D2C brands. 97% of their website traffic is anonymous, identifying visitor intent in real-time seemed like a big opportunity.
• Built a PoC, tested it with 6 stores. Got a pilot customer for our V1, which never went live.
• More on www.slaash.it
• Eventually realised that the pathological obsession of a founder to solve a problem is a very important aspect in company building.

Feb 2022 – Apr 2023 · 1 yr 2 mos

• Did whatever it took to improve Awareness, Activation, Retention, Revenue and Referral :)
• Learnings -
• 1. Don't sell what you've built, sell what the customer needs
• 2. If upside > downside, prefer speed over perfection. If downside > upside, prefer perfection over speed
• 3. Pick fewer things, and do a great job at them. The bar of execution goes as high as you take it
• 4. Positioning is a part of your product, don't treat them separately
• 5. Your product is never the best one, so it’s the job of GTM to keep on iterating the positioning and capture market share so that sales can sell, product can build and one day when you’ll have a superior product, marketing it will become easier than before

Sep 2021 – Feb 2022 · 5 mos

• Early team member, joined as one of the first folks on the business side. Worked across Product, Partnerships, CRM Ops and Sales

Dec 2019 – Sep 2021 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Everything I explored in college revolved around 4 things - Content, Marketing, Startups and Technology. And I thought (and still do) that the marriage of content and tech can disrupt the way legacy media businesses have operated.
• Joined YourStory as one of the first PMs - tinkered with a LOT of ideas on how we can inculcate data and technology in everything that the company does. Built a couple of internal and consumer facing products from zero to one.

May 2019 – Jul 2019 · 2 mos · Noida Area, India

• SaaS became the talk of the town when I was in my third year of college, and I was fortunate enough to land an internship in one of the best marketing teams amongst India-based SaaS startups. Worked closely with the Director of Marketing - explored the world of Mark. Ops. & Brand Marketing.
• The lovely folks at Innovaccer extended me a full-time offer and I was thrilled to be joining them as a full-time employee, but life had something else in store for me XD

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India

• Wanted to feed my curiosity about the role of VCs in the startup ecosystem. Skimmed through 100+ pitch decks, met a dozen of entrepreneurs to understand more about their business, sat through all the monday morning analyst meetings, and closely observed one deal go from pitch to investment!

Dec 2017 – Jan 2018 · 1 mo · Greater Delhi Area

• Youngest writer in the Inc42 team back then, my office seat was right besides the founder's desk. Attended a bunch of interesting events in NCR, covered FinTech + Consumer brands news.

Jun 2017 – Jul 2017 · 1 mo

• This 2-month internship is the reason why I make very good presentations :)