Subharun Mukherjee — CEO

Global marketing and product growth leader with extensive experience in go-to-market strategy, product strategy, consultative selling, and corporate strategy across early-stage ventures and public enterprises. Held senior leadership roles at high-growth SaaS companies including CleverTap, Razorpay, Freshworks, SAP, and MetricStream, scaling marketing organizations to drive business growth, customer engagement, and international expansion. Currently lead global marketing strategy and execution across North America, Europe, Middle East & Africa, India, APAC, and LATAM, with a focus on accelerating revenue growth, strengthening product leadership, and deepening customer engagement. Responsible for demand generation, product-led growth initiatives, and establishing market-to-product feedback loops across Product Marketing, Regional Marketing, Digital & Growth, Partner Marketing, Customer Marketing, and Marketing Operations. Previous experience includes redesigning global positioning and pricing at Freshworks as part of IPO readiness, establishing and scaling product marketing at Razorpay, and driving new market entry and solution expansion at MetricStream. A trusted partner to the C-suite, with a track record in shaping strategy, guiding product direction, and enabling cross-functional execution. Engaged extensively with CXO-level executives through value-based and consultative approaches, with expertise spanning enterprise products, SaaS, and AI. Recognized for specialization in BFSI, fintech, customer experience, and risk management. Excited about marketing strategy, growth engineering, product-led growth, go-to-market planning, customer success, sales enablement, analyst relations, and market evangelism. Experienced in representing organizations at global industry forums, collaborating with leading technology partners, and building customer-centric marketing organizations that enhance market leadership and support long-term business impact.

Stackforce AI infers this person is a SaaS and Fintech marketing leader with extensive experience in product strategy and growth engineering.

Location: Bengaluru, Karnataka, India

Experience: 19 yrs 1 mo

Skills

Marketing Strategy
Product Strategy
Product Marketing
Risk Management

Career Highlights

Led global marketing strategy across multiple regions.
Expertise in product-led growth and customer engagement.
Proven track record in scaling marketing organizations.

Work Experience

CleverTap

Senior Vice President Global Marketing (1 yr 2 mos)

Vice President, CleverTap (2 yrs 1 mo)

Razorpay

Sr. Director (1 yr 1 mo)

Freshworks

Director (1 yr 11 mos)

MetricStream

Associate Vice President, Strategic Intiatives and Industry Marketing (2 yrs)

Director - Strategic Initiatives and Industry Marketing (2 yrs 1 mo)

Associate Director - Product Marketing (3 yrs 9 mos)

Wipro Consulting

Consulting Manager - GTM (1 yr)

Deloitte

Senior Consultant (1 yr 3 mos)

ITC

Associate Consultant (6 mos)

SAP

Product Specialist (2 yrs 6 mos)

Education

PGP at Indian School of Business

BE at Visvesvaraya Technological University

Indian School Certificate at Assembly of God Church

Subharun Mukherjee

CEO

Bengaluru, Karnataka, India19 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global marketing strategy across multiple regions.
Expertise in product-led growth and customer engagement.
Proven track record in scaling marketing organizations.

Stackforce AI infers this person is a SaaS and Fintech marketing leader with extensive experience in product strategy and growth engineering.

Contact

Skills

Core Skills

Marketing StrategyProduct StrategyProduct MarketingRisk Management

Other Skills

AnalyticsBFSIBusiness AnalysisBusiness AnalyticsBusiness DevelopmentBusiness StrategyBusiness TransformationClient ConsultingCompetitive AnalysisConsultative SalesConsultative SellingConsultingCustomer EngagementCustomer ServiceDigital Strategy

About

Experience

Clevertap

2 roles

Senior Vice President Global Marketing

Promoted

Jan 2025 – Present · 1 yr 2 mos

Lead global marketing strategy and execution spanning North America, Europe, Middle East & Africa, India, APAC, and LATAM, with a focus on accelerating revenue growth, strengthening product leadership, and deepening customer engagement.
Spearhead integrated marketing strategy, uniting Product Marketing, Regional Marketing, and Digital & Growth Marketing to drive demand and accelerate revenue.
Develop and scale Partner Marketing and Customer Marketing programs to strengthen market presence and support international expansion.
Lead Global Marketing Operations & Strategy, building efficient marketing engines supported by data-driven decision-making and aligned across diverse regional and functional teams.
Establish responsive market-to-product feedback loops, ensuring customer and market insights inform product strategy and innovation.
Drive product-led growth initiatives, including the C4S program, by implementing innovative go-to-market strategies that enable scalable growth.

Strategic Marketing ManagementProduct MarketingConsultative SellingGrowth EngineeringProduct StrategyBusiness Strategy+11

Vice President, CleverTap

Dec 2022 – Jan 2025 · 2 yrs 1 mo

Razorpay

Sr. Director

Nov 2021 – Dec 2022 · 1 yr 1 mo · Greater Bengaluru Area

Freshworks

Director

Jan 2020 – Dec 2021 · 1 yr 11 mos

Metricstream

3 roles

Associate Vice President, Strategic Intiatives and Industry Marketing

Feb 2018 – Feb 2020 · 2 yrs

Director - Strategic Initiatives and Industry Marketing

Promoted

Jan 2016 – Feb 2018 · 2 yrs 1 mo

Associate Director - Product Marketing

Aug 2011 – May 2015 · 3 yrs 9 mos · Bengaluru, Karnataka, India

Responsible for establishing and growing MericStream’s EGRC (Governance, Risk and Compliance) product suite’s footprint in the Banking and Financial Services and other industries across multiple global markets like North America, UK, Mainland Europe, Asia Pacific and Middle East. Diverse experience in client consulting, consultative sales, client relationship management and marketing,
Designed & Implemented GRC, Enterprise Risk, IT Risk, Vendor Risk, Compliance Risk, Operational Risk, Business Process Design, ERP and Advanced Risk/Financial Analytics for multiple global fortune 500 clients
Leading industry outreach programs, strategic deal pursuits, account management, sales enablement and industry evangelism within the Banking, Insurance and Financial Service Providers industries
Driving sales targets through exemplary skills in executive/CXO level sales pitch, building value propositions and value based selling for enterprise wide GRC, Risk Management, ERP and BPM programs
Instituting and evangelizing MetricStream EGRC product suite as a product leader among industry analysts like Gartner, Forrester Chartis etc. and industry forums like American Bankers Association, Asian Bankers Association, GARP, OCEG, OpRisk etc.
Partner and Customer Enablement : Leading strategic product partnerships and key current customer relations
Building and driving sales strategies for multiple new geographies and building an eco-system to achieve revenue targets working closely with inside sales and field sales teams
Managing marketing budgets and driving product P&L across diverse set of marketing channels including digital marketing, direct marketing, partner marketing and customer marketing
Driving new product launches (across major and minor releases) and geographic market entry strategies
Driving the “Field-To-Product” efforts in terms of product strategy and design. Responsible for evangelizing the product among industry analysts

Wipro consulting

Consulting Manager - GTM

Sep 2010 – Sep 2011 · 1 yr · Gurugram, Haryana, India

Driving the business growth of the various service lines like Business Transformation, Process Improvement, Technology Architecture and GRC, with overall responsibilities for generating pure play consulting revenues through creation of Point of Views (POVs), innovative service offerings, GTM plans and Marketing programs. Also responsible for overseeing the delivery of critical projects in the India and Africa geography.

Deloitte

Senior Consultant

Jun 2009 – Sep 2010 · 1 yr 3 mos · Greater Hyderabad Area

Provided professional advisory services to Fortune 100 clients in the areas of Enterprise GRC, Risk Consulting, Business Strategy and transformation, Information Technology (IT) Strategy, IT Effectiveness and Process Improvement. Worked in challenging assignments around risk and control architecture design, new product introduction, operational redesign and systems analysis and technology investment optimizations while managing senior level client interactions and handling cross-cultural and geographical dispersed teams.

Itc

Associate Consultant

Sep 2007 – Mar 2008 · 6 mos · The Randstad, Netherlands

Consulted the world's largest steel manufacturer in implementing and supporting one of the largest and most complex implementations of SAP Financial Accounting, Controlling and Financial Supply Chain Management product suite. As onsite lead was leading all the communications and reporting with the Chief Financial Controller and the executive management team.

Sap

Product Specialist

Feb 2005 – Aug 2007 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Core member of the Product Development, Management and Functional Assessment Team within the Product Management and Development Function of SAP Labs. Designed and released multiple products and product upgrades of the SAP Financial Accounting and Controlling and Financial Supply Chain Management product suite. Core member of the Six Sigma tool implementations team, constituted to reduce the product time to market and product implementation time to value cycles.