Vivek Bharathi (VB) — Co-Founder
As an engineer turned strategic product leader, I am passionate about bringing innovative technology products with business and societal impact to the marketplace. I have demonstrated success in leading positioning, messaging, and launch strategies for key AI offerings within the IBM Watson business group. I have developed integrated product GTM strategies, marketing and communication plans, content strategies, and enablement in collaboration with, R&D, sales, strategic partners, government/regulatory affairs, legal, and academia. Currently, I lead the go-to-market strategy and marketing for IBM Granite foundation models and watsonx Data & AI platform. My objective is to establish AI relevancy and leadership of the IBM Granite brand in the model marketplace, engaging open-source and developer communities, and position ‘watsonx’ as the leading platform for generative AI. I have advised SVPs and General Managers in projects for Corporate M&A Strategy, Corporate Development, Business Development, and Corporate Ventures on build, partner, and buy strategies to bolster the generative AI tech stack. I spearheaded IBM's social and influencer advocacy program, earning recognition as a Top 15 AI Advocate and securing a position on the AI Advisory Committee for Hyperion Research, established by former IDC analysts. In addition to my corporate role, I have coordinated funding rounds for early-stage tech startups as an investor and committee member at Guindy Angels. I also founded ‘The AI People,’ a talk show that showcases inspiring stories of thinkers and builders who are humanizing AI. I am dedicated to advising and guiding young professionals in navigating their career paths in tech and business. While pursuing an MBA at the University of Chicago Booth School of Business with concentrations in Strategy, Entrepreneurship, and Finance, I founded a new AI Club dedicated to empowering students to succeed in the new era of generative AI. I led industry and alumni engagement as chair of the Private Equity & Investment Management clubs. I advised Data & AI software startups competing in the ‘New Venture Challenge,’ a top-ranked university accelerator, and formulated investment theses and value creation strategies for HRTech and datacenter-focused private equity firms. Additionally, I led customer discovery and go-to-market efforts for an ‘AI model startup’ in a National Science Foundation funded program. Connect with me to discuss the latest trends in AI, innovative marketing strategies, or opportunities in the tech industry.
Stackforce AI infers this person is a strategic product leader in the AI and technology sector.
Location: San Francisco, California, United States
Experience: 11 yrs 9 mos
Skills
- Product Marketing
- Strategic Planning
- Corporate Development
Career Highlights
- Led successful go-to-market strategies for AI products.
- Advised executives on corporate M&A strategies.
- Recognized as a top AI advocate and influencer.
Work Experience
Stanford University
IBM Academic Ambassador to Stanford (5 mos)
University of California, Berkeley
IBM Academic Ambassador to UC Berkley (5 mos)
The AI People ( Youtube talkshow )
Founder (2 yrs)
The University of Chicago Booth School of Business
co-Founder, Artificial Intelligence Club (10 mos)
IBM
Corporate Development - Fall 2023 Project (2 yrs 5 mos)
Corporate M&A Strategy - Summer 2023 Project (2 mos)
College of Engineering, Guindy
Angel Investor - Guindy Angels (4 yrs 7 mos)
IBM
Senior AI Product Manager - GTM and Ecosystems (7 yrs 5 mos)
Global Marketing Manager, Watson Industry Solutions (3 yrs 1 mo)
SAP Technical Consultant, IBM Global Business Services (1 yr 3 mos)
Alphamatters Financial Services
Intern - Marketing (1 mo)
Indian Oil Corporation Limited
Intern - Marketing (1 mo)
Education
Master of Business Administration - MBA at The University of Chicago Booth School of Business
Bachelor of Engineering (BE) at College of Engineering, Guindy
Professional Diplomo in Digital Marketing at Digital Marketing Institute
