Aug 2020 – Present · 5 yrs 7 mos · Bengaluru, Karnataka, India

• Lead the conceptualization, execution, and maintenance of comprehensive digital marketing campaigns, integrating seamlessly with external platforms and marketing ecosystems to elevate the customer journey.
• Craft sophisticated omnichannel marketing automation systems aimed at refining the customer experience across various touchpoints.
• Engage in agile methodologies, participating in quarterly program increments to strategize upcoming quarters, aligning processes, technologies, and resources to drive marketing initiatives.
• Strategize marketing approaches for diverse product portfolios through meticulous market research, customer persona analysis, journey mapping, product road mapping, and channel optimization to achieve revenue objectives.
• Drive digital transformation endeavors by conceptualizing and implementing client-specific solutions, setting the groundwork for future scalability.
• Collaborate with marketing operations and digital experience teams to execute multichannel strategies for products and campaigns.
• Utilize PowerBI and Adobe Analytics for performance monitoring and analysis, working closely with the data team to refine processes and marketing strategies.
• Work alongside product owners to develop tailored marketing solutions, optimizing revenue generation for products.

Dec 2019 – Aug 2020 · 8 mos · Bengaluru, Karnataka, India

• Managing NVT Real estate and ISME college paid campaigns
• Strategy planning for more property leads for NVT Villas
• Planning for generating more application for UG & PG for ISME college
• Offline Brand promotion (billboards, Gantry ads,newspaper)
• Real Estate aggregators account management
• Strategy planning for Aggregators digital promotions
• Automation campaigns via Leadsquared
• Tools used: Salesforce, Leadsquared, Mailchimp, Facebook Ads Manager, Google Adwords, LinkedIn Ads Manager etc.

Dec 2018 – Dec 2019 · 1 yr · Mumbai Area, India

• Managing all kinds of Digital Marketing activities and analysis of campaign on daily basis in Google and Omniture.
• Prepare strategy for product launch, target market research, investor pitching documentation, advertisement analysis. Preparing strategies for website and product launch (online and offline)
• Planning and executing multiple campaigns for brand promotion and website values and launch program
• Creating campaign for services based on project requirement. Create promotional offers according to the company budget plan to attract new customers
• Research and execution of new marketing tactics and platforms like automation tools to gain more traffic and sales.
• Research and documenting marketing ideas for offline and online target market and their interest
• Planning and executing SEM and Email Campaigns.
• Tools used: Google Analytics, Data studio, Mailchimp, Facebook Ads Manager, Google Adwords, LinkedIn Ads Manager etc.

Jan 2016 – Feb 2017 · 1 yr 1 mo · Pune Area, India

• Gathering business requirements in interviews and documenting these in a business requirements document
• Storyboarding a solution with HTML and user interface mockups. Walk the customer through the solution in Conference Room Pilots
• Writing a functional design document with use cases and test scenarios so that the development team can work off the design specifications to build the system
• Consulting clients for Digital Marketing strategies and recommendations.
• Test the solution for any bugs in an iterative fashion and report the bugs.
• Ensure the application clears user acceptance testing (UAT)
• Provide post go-live support

Apr 2015 – Jan 2016 · 9 mos · Pune/Pimpri-Chinchwad Area

• Managing Digital Marketing activities of all the running projects.
• Prepare strategy for Digital Marketing Projects.
• Training team on SEO and SMM and updating with new technology updates.
• Running E-Newsletter for Client specialized in Healthcare and Software providers.
• Creating campaign for new projects based on client requirement.
• Research and execution of new marketing tactics to gain more traffic and sales.
• Client communication for updates, requirement and suggestions.

Apr 2014 – Feb 2015 · 10 mos · Vadodara

• Managing Google Search & Display Ads, Social Media Marketing and re-marketing campaigns for E-commerce portals Picpixa.com, Thispromoworks.com for US market.
• Managing Social Media Marketing and Advertising Campaigns for AfterYou, (in-house global matrimonial app).
• Working on SEO, Social Media Marketing and Video marketing for RocketSongs.com (Online Music Store).
• Daily communication with client about performance of the campaigns, new requirements and suggestions.
• Managing SEO Team with the strategic plan and implementation.
• Creating business proposals for new clients.
• After approval, preparing activity plans according to the requirements and getting it implemented accordingly.
• Conducting training sessions for better project delivery and training team members about Paid Marketing.
• Research and Implementation of new marketing channels and strategies.

Sep 2011 – Oct 2013 · 2 yrs 1 mo · Pune, Maharashtra, India

• Implemented Social Media and SEM campaigns for India, Canada, Australia and US based Clients.
• Competitor analysis, website analysis and Reputation management reports for new clients.
• Prepared Digital Marketing proposals and Activity plans for new clients.
• Performed Search Ads, Display ads and social media advertisement for real estate clients.