Aug 2023 – Nov 2024 · 1 yr 3 mos · San Antonio, Texas Metropolitan Area · Remote

• Responsible for all aspects of Product Marketing for Cisco’s Network Detection and Response (NDR) products, including but not limited to developing go-to-market strategy and positioning, creating buyer personas, generating public facing content, providing sales enablement, contributing to competitive intelligence, coordinating with Analyst Relations, managing launches of new products and incremental releases, supporting integrated marketing campaigns
• Supported Technical Marketing Engineering (TME) in the creation of competitive assets, competitive positioning, and solution briefs.
• Worked closely with Analyst Relations to improve the number of analyst briefings and to increase the perception of the product amongst analysts. As a result our product was able to secure a number of leadership positions across many reports.
• Created new messaging and content to support campaigns around new market definitions such as Network Detection and Response (NDR), Network-led XDR, and Breach Suites
• Provide field sales, channel, and partner training and enablement on new releases, bundles, promotions and other initiatives

Jan 2021 – Aug 2023 · 2 yrs 7 mos

• Manage the Go-To-Market activities, pricing and packaging, sales enablement and content creation for the Trillex Collaboration Security suite of products which includes Data Protection and Email Security.
• Manage all assets and collateral related to the Data Protection and Email Security
• Create programs to help drive on-premise to cloud conversions
• Drive the content strategy for the Data Protection and Email Security portfolios including planning and supporting go-to-market activities, creating internal and external assets, training, and interaction with the sales team.
• Participate in the product development lifecycle – contributing to competitive intelligence, strategy, and go to market positioning around new releases for a portfolio that spans market categories including: Email Security, Messaging Security, and Data Protection.
• Provide field sales training on new releases and promotions
• Participate in webinars, trade shows, and other industry events

Oct 2018 – Jan 2021 · 2 yrs 3 mos

• Manage all assets and collateral related to the Network Security product line, which consists of 7 products and produces a significant amount of revenue for the company
• Drive the content strategy for the Network Security portfolio including planning and supporting go-to-market activities, creating internal and external assets, training, and interaction with the sales team.
• Participate in the product development lifecycle – contributing to competitive intelligence, strategy, and go to market positioning around new releases for a portfolio that spans market categories including: Sandboxing, IDPS, Advanced Malware Detection, and Forensics.
• Provide field sales training on new releases and promotions
• Participate in webinars, trade shows, and other industry events

Aug 2015 – Oct 2018 · 3 yrs 2 mos · Remote

• Drive the development of research and consulting within two key subscription programs (Network Security and Security and Vulnerability Management)
• Deliver strategic insights to clients around various industry trends while constantly evaluating a wide variety of data sets for new deliverables and insights
• Scope, design, and deliver a wide range of custom market intelligence projects for clients based on needs, budgetary constraints, and desired outcome
• Provide strategic insights to clients around go-to-market messaging, competitive intelligence, product roadmaps, and other market metrics
• Responsible for the execution and product management of the Security Appliance Tracker, a quarterly, worldwide deliverable
• Present research findings to audiences through a variety of mediums: in-person, via webcasts, through whitepapers, infographics, and other delivery platforms

Aug 2015 – Jan 2018 · 2 yrs 5 mos · Remote

Jul 2013 – Aug 2015 · 2 yrs 1 mo

• Established the quantitative practice at NSS across a wide variety of information security product lines including: Intrusion Prevention Systems (IPS), Breach Detection Systems (BDS), Next Generation Firewall (NGFW), Security Information and Event Management (SIEM), and many other security markets
• Published Market Assessment insights on each of the areas described above that looked at total addressable market, vertical and horizontal changes, and changes to the competitive landscape of individual security markets
• Published thought leading articles, research services, and white papers that require the compilation and analysis of information received via primary and secondary research
• Participated in a variety of client inquiries around vendor displacements, product development, company strengths, channel opportunities, and other areas of interest for enterprise, investment, and vendor clients

Feb 2012 – Jul 2013 · 1 yr 5 mos · San Antonio, Texas Metropolitan Area

• Generated customer-facing materials (whitepapers, solution guides, and videos) that highlighted various products in the Fortinet product line.
• Published thought leading articles and blogs addressing the key challenges faced by Fortinet customers.
• Presented Fortinet solutions to customers in a variety of platforms (in person presentations, conference calls, conferences, etc.)
• Generated business leads for Fortinet through the interaction with clients at trade shows and partner events
• Provided feedback to product management as a result of interaction with clients

Jan 2006 – May 2011 · 5 yrs 4 mos · San Antonio, TX

• Developed curriculum, prepared lectures, labs, projects, and taught the following courses:
• Introduction to Computer Security
• Introduction to Linux
• Management of Technology

Jun 2005 – Feb 2012 · 6 yrs 8 mos

• Managed the global Information Security research team, a diverse, worldwide team with aggressive annual revenue targets
• Published thought leading articles, research services, and white papers that require the compilation and analysis of information received via primary and secondary research
• Participated in custom consulting projects ranging from geographic expansion to product enhancement and end user research.
• Presented and defended research findings to live audiences in person, via webcasts and in new media formats such as podcasts and blogs
• Interviewed key industry participants concerning new products, market trends, and revenue forecasts.
• Responsible for the hiring and training of all new analysts in my group

Jan 2003 – Jan 2004 · 1 yr

Jan 2002 – Jan 2005 · 3 yrs

Jan 2000 – Jan 2002 · 2 yrs

• Implemented various Perl and UNIX shell scripts and tools to facilitate ClearCase functions and software migration efforts
• Developed and applied ClearCase triggers to enforce coding practices.
• Analyzed and recommended solutions for the integration of new products into an existing ClearCase environment
• Served as Product Integration Controller (PIC) for the Division, this involved creating new release baselines, merging developer's code into the mainline and resolving code differences from release to release