Shristi Poddar

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved over 100% KPIs in Omnichannel Marketing.
Successfully managed a $300k budget for marketing projects.
Executed a fundraising campaign raising Rs. 10,00,000.

Stackforce AI infers this person is a Marketing and Campaign Management expert with a focus on Healthcare and Political sectors.

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Skills

Core Skills

MarketingProject ManagementDigital MarketingMedia AnalysisCampaign ManagementMarket Analysis

Other Skills

Brand StrategyBudget ManagementCampaign Performance OptimizationCampaign PlanningCommunity EngagementCommunity ManagementCompetitive AnalysisContent CreationContent StrategyEmail MarketingFinancial TrackingFundraisingFundraising CampaignsGovernanceInternal Audit

About

Marketing management with an experience in marketing strategy, branding positioning & awareness, revenue performance management & market research. A problem solver at heart with a strong marketing background. Experienced in social media marketing to achieve KPIs and driving strategy and road maps.

Experience

Indegene

2 roles

Senior Associate- Marketing Management

Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India

Associate - Marketing Management

Jan 2022 – Dec 2024 · 2 yrs 11 mos · Bengaluru, Karnataka, India

Emerging Biotech (US Marketing)
Delivered KPIs above 100% benchmark through Omnichannel Marketing for Pharma clients through Email, Paid Search, Programmatic, social media & EHR channels
Coordinating all program management activities to ensure appropriate communication to all stakeholders and execution of the project in alignment with the strategic goals of the business to achieve gain share.
Formulated brand strategy, identified & prioritized material/asset review and distribution while helping improve speed-to-market
Reconciled budget and financials of $300k+ & ensured that budgets are tracked monthly closely with Business & Account Management team
End-to-End responsibility for incoming RFI/RFQ/RFP, develop resourcing and costing models, coordinating between various stakeholders, ensuring quality of the response, finalization and submission of proposal to client
Participated in internal audit with 5 rating by presenting RAAT, WMP documents & received 4.5 rating in CSAT
Utilized the monthly & quarterly governance to drive improvements in TRx conversions, market growth, channel performance and other metrics

Omnichannel MarketingProgram ManagementBrand StrategyBudget ManagementProposal DevelopmentInternal Audit+3

Gotara

Gotara Senior STEM+ Advisor

Feb 2023 – Present · 3 yrs 1 mo · Cincinnati, Ohio, United States

Women in STEM+

Leo burnett

Digital Marketing Manager

Nov 2021 – Dec 2021 · 1 mo · Mumbai, Maharashtra, India

1. Content Strategy
2. Content & Campaign Planning
3. Content Creation in collaboration with the creative team
4. Content publishing
5. Reporting & Insights
6. Community Management (responding to comments, messages etc.)
7. Social Listening
8. Advertising Creatives & Recommendations
9. Exposure on new advertising formats

Content StrategyCampaign PlanningContent CreationCommunity ManagementSocial ListeningDigital Marketing

Publicis sapient

Associate Media Analyst L2

Jun 2021 – Oct 2021 · 4 mos · Gurugram, Haryana, India

1. Activation of new 20+ brands for oral care & wellness by:
Conducted surveys bi-weekly basis to analyze changes in brand awareness and perception
thereby, determining the most effective strategies for future campaigns
Continuously monitored audience feedback and optimized campaign performance to adjust
creatives & messaging
Compared marketing performance metrics by comparing patterns, trends, correlations, and
anomalies in the data with that of the competitors
2. Strategized media plan which resulted in decrease in media cost by 20%, thereby increasing
the revenue for the firm & and client

Market ResearchCampaign Performance OptimizationMedia PlanningMedia Analysis

Nation with namo

Associate Consultant

May 2020 – May 2021 · 1 yr · Gurugram, Haryana, India

1. Built stickiness of 70% by executing life cycle journey on social media platforms (listed below),
resulting in awareness of the committee’s positive side:
Increased Instagram followers to 1 lakh+ by conducting live shows
Improved Facebook engagement by showcasing real visuals of the work
Onboarded TikTok influencers creating stronger viewer connect
2. Executed first fundraising campaign, set an organization-wide example, and raised Rs. 10,00,000
as the first fundraising campaign
3. Conducted cohort-specific campaigns by onboarding influencers to create a diverse youth
community which became the voice for the citizen manifesto
4. Organized borough meetings with high-level political appointees and elected officials & local
committee members to collect large-scale aspiration issues
5. Advocated legislative & and regulatory goals by maintaining strong working relationships with
industry lobbyists, elected officials, regulators, and government staff
6. Managed end-to-end campaign projects of the West Bengal State Election 2021 in the BJP wing from
resource allocation & and timely delivery of project goals
7. Applied data-driven approaches for political assessments and campaign strategies which
implemented citizen-centric agendas and constructively engaged with the people of the nation

Social Media ManagementFundraising CampaignsPolitical Campaign ManagementCampaign Management

Ogilvy

Account Client Servicing

Apr 2019 – Jun 2019 · 2 mos · Kolkata Area, India

ITC: Designed packaging for new product (nicotine gum) as well as analysed the functional benefits
Senco (jewellery brand): Performed competitive analysis of television commercials
Emami: Conducted market research to analyse the launch failure of “Zandu Kesari Jivan” in Kolkata
MP Birla: Analysed social media presence of the company and researched on the cement industry
Bandhan Bank: Competitive analysis of differentiating factor of Home Loans Products
Alcove (real estate brand): Competitive analysis of the marketing strategy
Delhi based client: Projection of Bollywood trends