Joel Cheong

CEO

Singapore, Singapore22 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 20 years of experience in cybersecurity leadership.
  • Expert in incident response and cyber risk management.
  • Proven track record in building channel ecosystems across Asia.
Stackforce AI infers this person is a Cybersecurity expert with extensive experience in B2B sales and channel management.

Contact

Skills

Core Skills

Cyber Security RiskIncident ResponseGo-to-market StrategyChannel ManagementBusiness DevelopmentAccount ManagementSolution Selling

Other Skills

AI ProductivityAdaptationBackup & Recovery SystemsBusiness AlliancesBusiness ContinuityBusiness StrategyChannel PartnersCloud ComputingCloud SecurityComplianceComputer SecurityConsultancyConsultingCritical ThinkingCryptography

About

With over 20 years of experience in the IT industry, I am a seasoned cybersecurity expert and leader who has served the largest and most important customers in the APJ region. I have a unique mix of direct sales, channel, and business development skills that enable me to engage with C-suite executives, work with partners to develop go-to-market plans, and pursue long-term strategic objectives, while delivering value for all stakeholders. As the Senior Manager of Incident Response and Cyber Risk APJ at SentinelOne, I lead a team of professionals who offer the best incident response partnership program and platform to help customers prevent, detect, and respond to cyberattacks. I am also an executive member and a CRO School graduate at Pavilion, a private community of revenue leaders who share best practices, insights, and opportunities. I am passionate about learning, growing, and empowering others in the cybersecurity field.

Experience

Google cloud security

Head of Sales, Google Threat Intelligence, SEA & AuNZ

May 2025Present · 10 mos · Singapore · Remote

Sentinelone

3 roles

Director, IR and Cyber Risk APJ

Promoted

Feb 2024May 2025 · 1 yr 3 mos · Singapore

Cyber Security RiskGo-to-Market StrategyBusiness StrategyChannel ManagementIncident ResponseBusiness Development+1

Senior Manager Incident Response & Cyber Risk APJ

Jun 2022Feb 2024 · 1 yr 8 mos · Singapore

  • From Compromise Assessments to Post-Breach investigations, SentinelOne offers the best Incident Response Partnership Program and Platform.
Go-to-Market StrategyBusiness StrategySolution SellingIncident Response

Channel Director Asia

Mar 2021Jul 2022 · 1 yr 4 mos · Singapore

  • Built and managed channel ecosystem across Asia & India.
  • Attended President Club in my 1st year at SentinelOne
  • Set up distribution network in India and Taiwan
  • Closed largest MSSP deal in APJ in FY 23
Account ManagementGo-to-Market StrategyBusiness StrategyStrategic AlliancesDistribution StrategiesChannel Management+3

Pavilion

Executive Member

Sep 2020Present · 5 yrs 6 mos · Singapore

  • The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.
  • CRO School Graduate (February 2022). Learned skills, perspectives, and experiences to strategically level-up to the C-Suite.

Fortanix

Sales & Business Development, APJ

Apr 2020Mar 2021 · 11 mos · Singapore

  • Fortanix's mission is to solve cloud security and privacy with its Runtime Encryption® technology. We leverage Intel SGX to provide deterministic security to applications in cloud. Even when hackers are inside, even when they have physical access, even when they have root password, your data remains protected with software we provide.
  • Just like encryption today secures data at rest and data in motion, Runtime Encryption secures data in use. Our provable security means that your applications remain secure no matter what. Applications are protected even when infrastructure is compromised and root users are malicious.
  • It sounds like magic but we are working tirelessly to make it more real with every single day! Meet the future of security!
  • Learn more at www.fortanix.com/products/runtime-encryption and www.fortanix.com/intel-sgx
Account ManagementGo-to-Market StrategySolution SellingBusiness Development

Skybox security

Channel Director Asia Pacific & Japan

Mar 2018Apr 2020 · 2 yrs 1 mo

  • Skybox gives security leaders the cybersecurity management solutions they need to eliminate attack vectors and safeguard business data and services every day. With unparalleled visibility and context-aware intelligence of the attack surface, Skybox solutions drive effective vulnerability and threat management, firewall management and continuous compliance monitoring.
  • Established in 2002, Skybox is a privately held company with worldwide sales and support teams serving an international customer base of Global 2000 enterprises and government agencies.
Account ManagementGo-to-Market StrategySolution SellingBusiness Development

Ibm

2 roles

Asean Channel Leader

Feb 2016Mar 2018 · 2 yrs 1 mo · Singapore

  • I look after the Strategic Partners for IBM Security across AP and am responsible for both strategic initiatives and revenue targets with some of the largest System Integrators, Telcos & Managed Security Providers.
Account ManagementGo-to-Market StrategySolution SellingBusiness Development

Head of Channel & Alliances AP

Jun 2015Feb 2016 · 8 mos · Singapore

  • Trusteer®, a leading provider of advanced malware and fraud protection solutions, is now part of IBM. IBM® Security Trusteer delivers a holistic cybercrime prevention platform that helps protect organizations against financial fraud and data breaches.
  • My role is to build the channel ecosystem across Asia Pacific and create mutually beneficial outcomes for all stakeholders.
  • Achievements
  • Exceeding targets in my first half with IBM Security.
Account ManagementGo-to-Market StrategySolution SellingBusiness Development

Symantec

2 roles

Global SIs & Alliances Director Asean

Apr 2013Jun 2015 · 2 yrs 2 mos

  • Looking after Global System Integrators and Alliances in Asean, I am responsible for driving Go-To-Market with these partners to achieve revenue targets.
  • Creating joint-offerings and leveraging the best parts of each entity, we engage some of the largest customers in the world. We solve complex customer problems together and increase the opportunities available though the combination of world class solutions and executive relationships.
  • Achievements till date
  • Creation of a Centre of Excellence of Security serving some of the largest customers in the world
  • On-boarding a new relationship and jump-starting revenue and pipeline creation
  • Implementing incentive programs to drive net new services and product revenue
  • Creation of joint customer engagement events to drive mind share and create new opportunities.
  • Creating a new service line with a partner to drive incremental revenue targets
Account ManagementGo-to-Market StrategySolution SellingBusiness Development

Account Director Public Sector

Jul 2010Apr 2013 · 2 yrs 9 mos

  • Responsible for the security business within the Singapore government with specific focus on Mindef, MHA and IDA. Working with partners to ensure successful delivery of projects as well as creation of new long term opportunities,
  • Achievements
  • Largest Education Services deal in the world
  • Overachievement of revenue targets
  • Managing the right set of partners to deliver the desired outcomes.
  • .
Solution Selling

Thales e-security

Regional Sales Manager

Oct 2008Jul 2010 · 1 yr 9 mos

Solution Selling

Ca

Account Manager

Jan 2007Jan 2007 · 0 mo

Solution Selling

Digisafe pte ltd / st electronics (info-security) pte ltd

Business Manager

Nov 2002Aug 2007 · 4 yrs 9 mos

Solution Selling

Education

Nanyang Technological University Singapore

EEE — Electrical & Electronic Engineering

Jan 1995Jan 2000

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