Jun 2022 – Oct 2023 · 1 yr 4 mos

Dec 2020 – Jun 2022 · 1 yr 6 mos

Feb 2018 – Dec 2020 · 2 yrs 10 mos

Aug 2017 – Feb 2018 · 6 mos · Noida Area, India

Feb 2016 – Apr 2017 · 1 yr 2 mos · Gurgaon, India

• Highly scalable web services for showing personalized widgets to user on Snapdeal website as well as mobile app
• Web service for user personalization through creation of persona for different groups of users through clustering
• Banner recommendations personalized for each user
• Key Achievements:
• Singularly led recommendations and personalization projects
• Led migration project from AWS to Snapdeal Cloud service

Dec 2014 – Feb 2016 · 1 yr 2 mos · Gurgaon, Haryana, India

• Scalable web services for providing user personalization as a service to various ecommerce websites
• Notification service for targeting users by sending emails based on user journey
• Built a javacript library to be used by ecommerce companies as a plugin to show personalized widgets on their websites and mobile apps
• Headed the client side development of the official website
• Key Achievements:
• Post leading successful projects as frontend expert moved to backend engineering whereby handling and eventually leading web services driven projects for the team

Oct 2010 – Oct 2013 · 3 yrs · Mumbai Area, India

• ► Programmatically crawling, extraction and parsing of data, from different websites, into well
• structured form, for offline consumption and data analysis.
• Technology used: Python
• ► Analysis of vast pool of news data from different sources and generation of key
• words for the sorting of clusters of articles into appropriate categories such as Technology,
• Healthcare, Automobile, Sports, etc.
• Technology used: Python
• ► Development of an online map based news service (web and smart phones).
• (http://localnews.rediff.com).
• Technologies used: Javascript, HTML, PHP, OpenLayers, jQuery
• ► Development of JavaScript library for Rediff Maps product based on OpenLayers open source
• maps APIs.
• Technologies used: Javascript, OpenLayers
• ► User Interface development (web and smart phones) for Realtime News - a news product on rediff.com. (http://realtime.rediff.com)
• Technologies used: Javascript, HTML, jQuery
• ► Development of a Windows 8 based desktop news app (metro app).
• Technologies used: Javascript, HTML
• ► Creation of highly interactive web pages to represent complex news data in a simple and visually attractive graphical form for end-users.
• Technologies used: Javascript, HTML, D3
• ► Development of Rediff maps widget product with several functionality which could be easily
• embedded onto any webpage. (http://widgets.rediff.com/widgets/maps)
• Technologies used: Javascript, HTML
• ► Extensive UI Development for different Rediff products like search, news, maps etc.
• Technologies used: Javascript, HTML, jQuery
• ► Development of an online map based election analysis interface with live updates (web and smart phones). (http://www.rediff.com/news/karnataka-assembly-elections-2013)
• Technologies used: Javascript, HTML, PHP, OpenLayers, jQuery
• ► Access logs analysis of different Rediff websites.
• (http://localnews.rediff.com, http://realtime.rediff.com)
• Technology used: Python