Dec 2021 – Dec 2024 · 3 yrs · Bengaluru, Karnataka, India

• Led the inception and development of key product features for Nykaaman, significantly contributing to its success and achieving 87% of the targets outlined in the Annual Operating Plan (AOP).
• Engineered and rolled out the 'Predict and Win" feature for the Cricket World Cup within one month; attracted 40,000+ unique users and increased user retention by 1.8x, later extending to the IPL for continued high engagement.
• Created the product highlights section on the product description page, resulting in an approximate 3.1% increase in the product description to cart conversion rate.
• Executed a seamless transition from Adobe Omniture to Mixpanel, reducing reporting latency by 30% and enhancing data-driven decision making, while ensuring zero operational downtime during the switch.

Jun 2018 – Dec 2021 · 3 yrs 6 mos · Bengaluru Area, India

• Collaborated with designers and project managers to optimize layouts for the revenue-generating benefits section, resulting in increased onboarding of new carriers and revenue growth by 16%.
• Responsible for transitioning the application’s top navigation layout to side navigation which turned out to be a great experience for onboarding new clients.
• Worked on improving the performance of the application thus increasing the lighthouse score from 65 to 85.

Feb 2018 – Jun 2018 · 4 mos · Bengaluru Area, India

• Contributed to the enhancement of Cleartax GST product by implementing multiple B2B features and executing various product-related assignments.
• Built a GSTR-3B vs GSTR-1 comparative analysis functionality within the GSTR-1 page, facilitating easy identification and understanding of tax variations.

Feb 2017 – Jul 2017 · 5 mos · Pune Area, India

• Worked on the frontend team to enhance the codebase and implement animations for an improved user experience.
• Added automated test scenarios for various workflows, boosting test coverage by 6%