Apoorva Vardhan

Product Manager

Delhi, India2 yrs 9 mos experience

Key Highlights

Expert in driving credit card cross-sell strategies.
Proven track record in product management and tech integrations.
Strong analytical skills with a focus on data-led decision making.

Stackforce AI infers this person is a Fintech Product Manager with expertise in cross-selling and customer engagement strategies.

Contact

Skills

Core Skills

Product ManagementCross-sellingProduct DevelopmentMarket ResearchResearch

Other Skills

A/B TestingAgile DevelopmentAnalytical SkillsAttention to DetailBankingBusinessBusiness Correspondent PartnershipsBusiness DevelopmentCommunicationContent DevelopmentCreative WritingCross-functional CoordinationCustomer EngagementCustomer Experience ManagementData Analysis

About

Product Manager at RBL Bank with a focus on credit card cross-sell startegy. I drive tech integrations, customer engagement frameworks, and initiatives to increase cross-sell, while enabling data-led decision-making.

Experience

Rbl bank

Senior Manager

Aug 2025 – Present · 7 mos · Gurugram, Haryana, India · On-site

Driving credit card cross-sell strategy with integrated savings & retail asset propositions - leading journey optimisation, channel enablement and portfolio growth.

Cross-SellingCustomer EngagementData-led Decision MakingTech IntegrationsProduct Management

Axis bank

2 roles

Manager

Apr 2025 – Aug 2025 · 4 mos · On-site

Deputy Manager

May 2023 – Mar 2025 · 1 yr 10 mos · On-site

Lead product strategy, end-to-end tech integrations & Business Correspondent (BC) partnerships for sub-mass savings account variants.
Spearhead transformation multi-stakeholder projects & new initiatives like first-in-industry BOT-powered Anti-Money Mule model, zero-cost savings co-origination journeys with assets, liability dashboard automations, etc.
Set competitive pricing strategies, design promotional campaigns, and manage initiatives for digital activation (DC/IB/MB/UPI/Bill Pay) & cross-sell (TD/LI/Forex/Retail Assets).
Monitor and analyze product performance metrics, forecast product demand and optimize product profitability in rural/semi-urban markets.
Manage customer experience and engagement frameworks ensuring seamless onboarding & customer service.

Product StrategyTech IntegrationsBusiness Correspondent PartnershipsProduct Performance MetricsCustomer Experience ManagementProduct Management+1

Decathlon sports india

Summer Intern

May 2022 – Jun 2022 · 1 mo

Worked on a Summer Internship Report titled “A Case Study on Sports Retailing in India: Strategies Followed by a New Entrant in a Challenging Market Analysed Through the Decathlon Sports India Store in Bhubaneswar."
Managed the CAD plan and the cluster’s CRM model connected with ERP, analysing figures through Quick Sight, projecting meaningful visualisation with quintessential KPIs, and working on strategies for better flow of inventory.

Gram vikas

Winter Intern (RLLE)

Dec 2021 – Jan 2022 · 1 mo

Formulated a comprehensive Village Report on Galusahi, Mayurbhanj District (Odisha) by conducting in-depth field research across seven development dimensions—demography, livelihood, infrastructure, migration, market, governance, and culture.
Designed a Household-Level Biodegradable Waste Management Plan, identifying waste generation gaps and proposing a sustainable, post-election implementation roadmap across 8 villages.
Published a case study titled “Kamala Naik – The Study of the Role of SHGs in Village-Level Alcohol (Mahuli) Reduction”, assessing gendered impacts of tribal alcohol consumption and evaluating SHG-led interventions for social change.