Nov 2017 – Mar 2019 · 1 yr 4 mos

• Product Owner for MakeMyTrip's International Flights Product. Responsible for strategic product initiatives, revenue & conversion achievements for the business, and overall operations management across platforms - Desktop, Android, iOS and M-Web/PWA.
• Product owner of the revamp of India's largest travel product. Worked across various horizontals, including client backend technologies, UX and design, front end engineering and robust backend tech to deliver the most scalable and customer centric product at MakeMyTrip.
• Coordinate with multiple stakeholders such as contracting, technology, operations, marketing, and finance to bring meaningful and high impact product features to the customers.
• Manage the product backlog and define and prioritize user-stories for the flight's funnel. Streamline operational workflow by identifying and eliminating bottlenecks.
• Work with design team towards prototyping and testing new designs to solve user needs by conducting user and usability research.
• Comfort in using and setting up a wide variety of industry standard marketing tools like Omniture, Google analytics, Adobe Campaign, WebEngage, Similarweb etc.

Feb 2017 – Nov 2017 · 9 mos

• Product manager for Common Discounting Framework, a strategic tool for business growth and pricing at MakeMyTrip. The framework has been designed to be highly scalable for the volume of customer traffic across MakeMyTrip’s apps and site as well as the for the business rules applicable to accomplish various use cases.
• Built capabilities such as best coupon recommendation for Flights, unique coupon code creation for discounting or crediting wallet, discounting based on user segments and coupons for cross selling across businesses.
• Product owner of the MMTBLACK, the spend-based Loyalty Program for MakeMyTrip. Built a modular product that has plug-and-play business rule engine and third party voucher issuance service.
• Product manager for MMTDoubleBLACK, the subscription based Loyalty Program. Led a cross-business integration to enable the end-to-end flow for users, including a new purchase funnel, integration with flights and hotels, post sales, financial systems and customer support.
• Experience in creating scalable internal payment product including MyWallet and MyWallet+

May 2015 – Feb 2017 · 1 yr 9 mos

• Experience in product management (achieving revenue plan, improving conversions, integrating with affiliate partners, web analytics, and customer experience solutions) for International Hotels business for MakeMyTrip.
• Built the platform to integrate with Google’s Hotel Ads. Led teams and developed APIs to grow business two-fold over a period of 6 months.
• Responsible for creating and achieving annual revenue plan of about $15 million annually.
• Track the key performance indicators like demand sources, affiliate bidding, conversions and provide data based insights to take corrective actions to grow the portfolio and achieve ROI targets.
• Responsible for creating product requirement to technology and supply teams and enhance user experience
• Work closely with Search Engine Optimization, Display Marketing, CRM and Search Engine Marketing teams
• Work jointly with various teams like contracting, technology, operations, marketing, and finance to resolve issues and enhance product features
• Handled multiple turnkey digital marketing initiatives around customer segmentation, website personalization, mobile website transformation to responsive, CRM using extensive application of advanced analytical techniques like Regression, A/B testing, LTV, forecasting, Cohort analysis, multi-channel attribution and propensity models. Hands-on experience across a variety of channels including SEM, Facebook, Display, remarketing and Affiliates.
• Comfort in using and setting up a wide variety of industry standard marketing tools like Omniture, Google analytics, Adobe Campaign, WebEngage, Similarweb etc.

Apr 2014 – Apr 2015 · 1 yr · Greater Hyderabad Area

• Torch Bearer Award for exemplary contribution to the School.
• Marketing and Communications Coordinator, Career Advancement Council for ISB Class of 2015.

Jan 2014 – Apr 2014 · 3 mos

• Worked on consulting assignments with large and mid size pharmaceutical clients based in the US.
• Designed and operationalized data-centric Incentive Compensation(IC) systems, worth $35 mn annually.
• Headed the design and implementation of Programmatic Relief Leave of Absence Project, a first of its kind in the Industry, to safeguard interests of field representatives by providing relief and preventing lawsuits.
• Led reporting solutions on hand held devices, worth $100,000, becoming Subject Matter Expert for Reporting Solutions.
• Recommended customer segmentation based on parameters like product sales, customer specialization, managed care contracts.
• Designed and successfully executed large scale IC project for a large global client across the US, which consisted of regular tracking of sales and performance of 2,000 sales representatives and management of incentive payouts worth $60 mn annually.
• Determined appropriate and fair sales target for product portfolio for each sales territory
• Designed and created reports to administer sales force performance, identify key customers and incentive calculations
• Mentored a cohort of 60 newly joined Associates to facilitate smooth immerse in ZS culture.
• Track lead for the ZS Delhi office. Organized and conducted knowledge sharing, expert sessions and for a cohort of 200 employees.

Jul 2011 – Dec 2013 · 2 yrs 5 mos

• Design and Operations of a large scale Incentive Compensation project for one of the topmost pharmaceutical companies of the world. Regular tracking of sales and performance of about 2,000 sales representatives.
• Recognized as a Subject Matter Expert (SME) in Incentive Compensation, facilitate training
• sessions for new Associates
• Functioning as a key client contact, day-to-day task manager of the entire team and as an
• integrator with all other verticals in the project.
• Implemented operational excellence practices on the project like creating standard
• operating procedures document, streamlining processes by conducting value stream
• mapping exercises and increasing quality of work by building smart automated quality
• checks in the process.
• Ran adhoc analysis for the client to find solutions/core reasons for a business situation

Aug 2010 – Apr 2011 · 8 mos · Prayagraj, Uttar Pradesh, India

• As a Student Placement Coordinator at MNNIT, I had the responsibility of the placements of the whole batch of more than 500 students.

Apr 2010 – Feb 2011 · 10 mos · Prayagraj, Uttar Pradesh, India

• Worked as the chief organizer of the Annual Cultural Festival of MNNIT, Allahabad.
• As my role as the General Secretary, I was responsible for managing the events, marketing, publicity, hospitality, and managing sponsorship.
• Led a team of 50 people to successfully organize the national level festival.

May 2009 – Apr 2011 · 1 yr 11 mos · Prayagraj, Uttar Pradesh, India

• Worked as the Editor of the English section of the Annual College Magazine, Srijan.
• Member of the designing team of the magazine for the academic year 2012-2011.

May 2010 – Jul 2010 · 2 mos · Panipat, Haryana, India

Apr 2009 – Jul 2009 · 3 mos · Dehra Dun, Uttarakhand, India