Vaibhav Kattar

Head of Design

Gurgaon, Haryana, India11 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in advertising and digital marketing.
Expert in leading creative campaigns for top brands.
Skilled in social media strategy and content creation.

Stackforce AI infers this person is a Digital Marketing and Advertising Specialist with extensive experience in B2C campaigns.

Contact

Skills

Core Skills

Creative ManagementLeadershipSocial Media StrategyCampaignsCreative DirectionBrand StrategyContent StrategyCreative ServicesContent WritingBrand Marketing

Other Skills

AdvertisingAdvertising CampaignsBloggingConcept DevelopmentCopy EditingCreative BriefsCreative WritingDigital MarketingIntegrated MarketingMarketingMarketing CommunicationsMusic ProductionOnline AdvertisingOnline MarketingPitch Development

About

Friendly neighbourhood writer-man with 10+ years of experience in advertising, digital marketing, and e-commerce. I've built campaigns for cars, tyres, smartphones, retail, multivitamins, superhero films, stain-free wall paints, employer branding programs, insurance plans, PSAs, tourism, and more.

Experience

11 yrs 2 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 1 mo

Current Experience

Weber shandwick

Associate Creative Director

Apr 2022 – Present · 4 yrs 1 mo · Gurugram, Haryana, India

Brands: DLF CyberHub, Jindal Steel, Adda52, Meta, Marvel, South Africa Tourism, GE Vernova, Centrum, Cleartrip, L&T, and more.

Creative ManagementLeadershipCampaignsCreative BriefsCreative DirectionBrand Strategy+14

Paytm

Assistant Manager (Social Media Marketing)

Jan 2022 – Mar 2022 · 2 mos · India

CampaignsCreative BriefsPitch DevelopmentCreative ServicesBrand MarketingConcept Development+8

Interactive avenues

2 roles

Associate Group Head (Copy)

Promoted

Apr 2019 – Dec 2021 · 2 yrs 8 mos · Gurgaon, India

Brands: OPPO, Honda Cars India, Uber, Apollo Tyres, Apollo Munich Health Insurance, Berger Paints, and more.

Creative ManagementLeadershipCampaignsCreative BriefsCreative DirectionBrand Strategy+12

Copywriter

Jul 2018 – Mar 2019 · 8 mos · Gurgaon, India

CampaignsCreative BriefsCreative DirectionBrand StrategyPitch DevelopmentCreative Services+9

Makemytrip.com

Senior Executive - Content

Jul 2016 – Jun 2018 · 1 yr 11 mos · Gurgaon, India

Creating thorough area guides for top-selling international cities (live on app/website)
Created conversation flow/script for in-app chatbot (Robin)
Writing UX content (in-app), mailers, push notifications and blogs for Trip Info Services (in-app trip planner)
Writing catchy one-liners/USPs for luxury hotels
Coordinating with vendors for photoshoots and hotel descriptions
Writing and editing content for website/app features

CampaignsCreative ServicesConcept DevelopmentCopy EditingStrategic Creative DevelopmentTeamwork+1

Jabong

Copy/Content Writer

Apr 2015 – Jun 2016 · 1 yr 2 mos

Coordinating with bloggers and writing guest posts on various blogs across the Internet which results in effective link building
Creating social media posts in close coordination with the creative and social media team
Writing engaging content for contests
Writing mailer and push notifications content for CRM
Researching trending keywords and writing SEO friendly content for on-site and off-site pages

CampaignsCreative BriefsCreative ServicesConcept DevelopmentSocial Media StrategyCopy Editing+3

Green smyles

Copywriter

Jul 2014 – Mar 2015 · 8 mos

Strategizing, researching and writing for mainstream social media platforms such as Facebook, Twitter and Instagram among others; working closely with and providing inputs to the design team to execute the same
Writing mailers, blogs and company profiles for clients' websites
Developing creative ideas for video shoots, scripts for video commercials, animated videos and product videos
Working closely with the Public Relations department on press releases, pitch notes and concept notes

CampaignsCreative BriefsCreative ServicesBrand MarketingConcept DevelopmentSocial Media Strategy+5