Sep 2024 – Jun 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

• Raising the News consumption bar with GenAI summarisation and building Gemini based Sports micro experiences

Jan 2024 – Aug 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• Shaping the way US consumers experience daily News, Sports and Finance right off their Android lockscreen.

Sep 2022 – Dec 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Building the next best thing to watching a match live in the Stadium!
• #Android #Lockscreen

Oct 2021 – Aug 2022 · 10 mos · Bengaluru, Karnataka, India

• Formulated Product Roadmap, GTM, Content
• Matrix, Competitor SWOT, MVP Experiment,
• Business Plan for new Extracurriculars Vertical offering Holistic Learning (Grade 6 to 10)
• Executed Vedantu Got Talent 2.0 (VGT) Pan India Competition resulting in an Organic 3x YoY increase in Entries and 4x QoQ increase
• in YT Channel Subscribers.

Jul 2020 – Sep 2021 · 1 yr 2 mos

• Product Engagement - Student Community [2M DAU]
• Doubtnut Games
• Introduced 10+ HTML Games Village Story, Travellers, Light Maze, etc to drive non educational time spent in App along with a game discovery loop in Doubtnut Feed. 15% participation in daily game plays from Student Community.
• Pinned Videos - In App Communication
• Contributes to 10% of Daily video views for in app communication of new launches, features, contests or popular videos. Daily update of content for Boards/Exams/Class.
• Status Feature - Social Engagement
• Enabled users to share Stories/Status on Doubtnut Feed which saw adoption by 30% of the Student Community and added to an overall 20% increase in social engagement time spent.
• Community Guidelines - Trust & Enforcement
• Enforced Auto banning system in Doubtnut Community to earn trust of student users. All messages, comments, posts and stories can be reported by users if any community violation.

Oct 2019 – Jun 2020 · 8 mos

• Product Growth - State Boards [150M TAM]
• Conducted User Research with 400+ Class 9 to 12 students and identified pure Hindi Language solution videos as consumer insight for scale Doubtnut regionally in 8 Hindi Medium State Boards of UP, Bihar, Jharkhand, CG, MP, RJ, Haryana and HP.
• Setup Content Delivery pipeline of 500+ Content Creators. Hired from 7 Cities 20+ Colleges. Hindi Content MAU from 10% which we successfully raised to 32% of MAU post launching UP and Bihar State Boards.
• Extended Playbook to Maharashtra, West Bengal, Telangana, Andhra Pradesh, Karnataka and Gujarat contributing to a 5x DAU and 3x video view time across the App.

Sep 2017 – Oct 2019 · 2 yrs 1 mo

• Built Sticker Recommendation feature (IP Patent #201611020372) based on ML matching sticker tags bumped up W0 & HLTV Usage by 10%
• Scaled 30K Sticker Content covering 40 Indian Dialects to drive 300M stickers shares daily

Jan 2016 – Aug 2017 · 1 yr 7 mos

• Conceptualised Stickers at Hike from 0 to 1
• Content planning and roadmap strategy
• Competitor Analysis
• Responsible for the contribution to overall product engagement
• In house designers and design studio management

Apr 2013 – Dec 2015 · 2 yrs 8 mos

• Digital and Experiential Marketing
• Managing all social channels
• Executing in-app and digital campaigns
• Digital Media Buying and Management
• On ground activations
• Community Management:
• Created the Ninja Community of 500+ pan India hike users
• Chaperoning the growth and active engagement
• Consumer - Product - Consumer feedback cycle management
• Building brand advocates to increase Market SOV

Aug 2012 – Mar 2013 · 7 mos · Mumbai

• Royal Challengers Bangalore http://www.royalchallengers.com/
• Custodianship of brand RCB
• Digital strategy planning for IPL 7
• New digital assets creation
• Key Projects:
• RCB Live App for IPL 7
• Web based first person game Gaylestorm
• RCB Sketchstar
• MFCS http://www.mahindrafirstchoiceservices.com/
• Led the digital foray of the brand
• Creation of e-commerce website for their service centres

Dec 2011 – Jul 2012 · 7 mos · Mumbai

• Core Responsibilities:
• Forge Alliances with F&B, Services, Retail brands
• Strategize use of marketing inventory to generate optimum sales and online marketing buzz
• Conduct analyses on Tech Reports and apply those insights in reshaping sales strategy
• Work as Team Player to ensure that we meet the underlying month-on-month growth strategy
• Conduct Competition Analysis and ideate Business Strategy keeping in line with latest market trends.

Aug 2011 – Dec 2011 · 4 mos · Mumbai

• Market dealsandyou product in 500+ employee companies as a R&R tool, Sales Incentive Awards, Team Building Activities, etc
• Customize Offerings for Corporate Orders as per specific requirements
• Create Brand Awareness via Corporate Events, Guerrilla Marketing, Sponsorship, etc

Sep 2009 – Jul 2011 · 1 yr 10 mos · Mumbai

• Core Responsibilities:
• Key Account Manager for Solution Providers for the entire campaign and business conference.
• Conduct Product Development Meetings & Sponsorship briefs to ideate, innovate and implement the latest trends
• Conduct Training & Development Sessions on various aspects of Sales Skill sets, Motivation & Goal Setting for Team Members & other sales executives
• Co-ordinate with Operations, Marketing and Communications to ensure smooth execution