Feb 2017 – Feb 2021 · 4 yrs · New Delhi Area, India

• Product: Hikeland
• Content Curation - Scouring the web for videos targeted at Hikeland users in such a way that gets conversations going in the Virtual Big Screen and helping them meet new people.
• Content Scheduling - Making diverse 24/7 content schedules on a daily basis to cater to all kinds of users from across India. A/B testing different kinds of content for specific user cohorts and validating the results using the data on Tableau.
• Push Notifications - Creating and pushing funny/interesting notifications to Hikeland users for all movies and longer format videos on a daily basis.
• Product: Hike Sticker Chat
• Sticker Ideation - Coming up with ideas for Stickers and Sticker Packs, including those based around event/festival/trend related deadlines, like celebrity birthdays, new movie releases, Indian festivals, trending memes, IPL season, etc.
• Sticker Creation - Co-ordinating with both in-house Art Team and 3rd party vendors/studios to get the stickers created within specific timeframes, including time for feedbacks and revisions.
• Sticker Deployment - Taking the created stickers and deploying them using Hike's console. This includes adding relevant phrase and keyword tags, manually adding the most relevant 'replies and follow ups' to ensure sticker conversations keep going, and quality checking the entire process. Uploading animated stickers to Giphy and making them sharable on both Instagram Stories and WhatsApp.
• Product: Jokes
• Creating and Curating funny memes and snackable GIFs/videos for the micro-app.
• Product: Hike News
• Summarize news stories for different beats within 60 words and make it palatable for users viewing them in news cards. A mix of both creation and curation.
• Tools used - Google/MS Office Suite (Sheets, Docs, Slides), Tableau, Figma, Notion, JIRA, Basecamp.

Oct 2016 – Jan 2017 · 3 mos · New Delhi Area, India

• As the Chief Content Officer at Pulse, my job was to come up with the core content strategy for the 15-22 year-old targeting hyper-local social media app. A major part of the work revolved around figuring out the answer to the question - How to get a generation that doesn't often read long form content to actually consume content on a daily basis?
• Worked in building a community of college-students and guide them to be power users aggressively pushing hyper-local visual content (photos and short videos with hyper-local filters, stickers, etc.)
• Update - Pulse is now defunct as we got acquired by Hike Messenger.

Sep 2014 – Oct 2016 · 2 yrs 1 mo · New Delhi Area, India

• Wrote over 800 articles for the site.
• Was mainly known as the 'idea guy'.
• Helped new writers by not only editing their articles, but also taking them through regular creative and curating sessions. Helping them navigate through content aggregators and how to keep an eye out for potential 'viral' pieces/ideas.
• Took such massive deep dives into content curation, they gave me ScoopWhoop Firangi as a side project.
• Also started 'So Damn True by ScoopWhoop' because I'm obsessed with snackable content (fancy way of saying 'memes')

Jan 2014 – Feb 2014 · 1 mo

• Wrote website copy for a freelance gig.

Jan 2013 – Aug 2014 · 1 yr 7 mos

• Writing Scripts for Ads. Brands handled - Gulmohar Greens, Armieda, RMC 'Save Water' Campaign.

Feb 2011 – Jan 2013 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Content firm based in Bangalore. I wrote and edited roughly 7-8 well-researched SEO articles a week.

Mar 2009 – Feb 2011 · 1 yr 11 mos

• My obsession with sci-fi and general geeky stuff finally had an outlet. I mostly wrote and edited product descriptions for geeky merchandise on this quirky publication.

Dec 2008 – Sep 2014 · 5 yrs 9 mos

• From 2008 to 2014, I've worked from home on and off as a ghost writer for digital journalists, where my work (under their name) has been published in sites like Huffington Post, Wired, etc. Amongst many others, my primary client was a Mumbai-based digital journalist, who regularly sent work my way where topics ranged from the most basic SEO articles to highly-researched opinion pieces.

Oct 2007 – Sep 2008 · 11 mos · Gurgaon, India

• My first full time job.
• Full disclosure: I initially joined Amex just to earn some extra money while pursuing a distance education programme. I had time, so said to myself - "why not?"
• Little did I know I'd get hands on exposure to how dedicated a brand can be towards customer service. The way Amex treats its customers, is unparalleled. Although I spent only a year on the floor taking calls for corporate credit card users, I learnt things I try to use in every job since then.
• Most important lesson: No job is unimportant, as long as there's a lesson hidden somewhere in there.