Nov 2021 – Sep 2023 · 1 yr 10 mos

• Successfully led a complete brand overhaul by designing a new logo, mascot, colour psychology, brand ethics, typography, and brand persona, and defining brand elements and logo usage.
• Provide creative leadership and direction to the design team, ensuring that all design work meets the client's needs and objectives.
• Collaborate with clients and stakeholders to understand their design needs and translate them into effective design solutions.
• Develop and maintain design standards and guidelines that ensure consistency across all projects.
• Manage multiple design projects simultaneously, ensuring that they are completed on time and within budget.
• Review and approve all design work, providing feedback and guidance to team members as necessary.
• Stay up-to-date with the latest design trends and technologies, and incorporate them into the design process as appropriate.
• Conduct design research and testing to ensure that designs meet the needs of the target audience and are user-friendly.
• Present design concepts and ideas to clients and stakeholders, and incorporate feedback into the design process as necessary.
• Collaborate with other departments and teams, including marketing, product management, and development, to ensure that all design work supports overall business objectives.
• Provide guidance and mentorship to junior designers, helping them develop their skills and achieve their full potential.
• Manage the design team's workflow and productivity, ensuring that resources are allocated effectively and that deadlines are met.
• Maintain a positive and collaborative team environment, promoting creativity, innovation, and teamwork.

Nov 2020 – Jun 2021 · 7 mos · Gurugram, Haryana, India

• Conducted a complete overhaul and redesign of the website to enhance its functionality and visual appeal.
• Created an Admin Analytics Dashboard that is tailored to the needs of the Dev Ops team.
• Conceptualized and designed a responsible gaming feature to promote safe and responsible gameplay.
• Revamped the entire desktop app experience to improve user engagement and satisfaction.
• Conceptualized and overhauled the Adda52 Advantage Program to provide a more rewarding and personalized experience for users.
• Utilized our design expertise to re-imagine and redesign the Poker Game Area, providing users with an enhanced and immersive gaming experience.
• We collaborated with the CPO, Product, and UX/UI teams to launch a new app. Throughout the development process, we focused on advancing the user experience to make it the best in the industry.

Jan 2014 – Sep 2020 · 6 yrs 8 mos

• Develop visual concepts and designs that effectively communicate the client's message or brand identity.
• Collaborate with clients and stakeholders to understand their design needs and objectives, and translate those into visual design solutions.
• Create and refine design assets such as logos, typography, icons, and illustrations.
• Ensure design consistency across all platforms and mediums, including print and digital media.
• Stay up-to-date with the latest design trends, techniques, and tools, and incorporate them into the design process as appropriate.
• Collaborate with other designers, writers, and developers to ensure that all design elements work seamlessly together.
• Conduct user research and testing to ensure that designs meet the needs of the target audience and are user-friendly.
• Present design concepts and ideas to clients and stakeholders, and incorporate feedback into the design process as necessary.
• Manage multiple design projects simultaneously, ensuring that they are completed on time and within budget.
• Maintain a consistent brand identity across all design assets and projects.
• Work closely with developers to ensure that design concepts are implemented correctly and effectively.
• Provide guidance and mentorship to junior designers, helping them develop their skills and achieve their full potential.