Oct 2020 – Jun 2021 · 8 mos · New Delhi, Delhi, India

• Providing Free Mentorship to Tier-3/4 College Students in Startups, Career Guidance, Interview Preparations, Frontend & Backend development. Book Free Slot - getyourmentor.org

Sep 2019 – Sep 2021 · 2 yrs

Sep 2018 – Oct 2019 · 1 yr 1 mo · Remote

Aug 2018 – Dec 2019 · 1 yr 4 mos · Bengaluru, India

• Mallways is one stop platform for exploring malls across India. Mallways brings all the offers, events, promotions running in your nearby malls to make your weekends more fun. Currently operating in Delhi-NCR and looking to expand to Bengaluru soon.

Feb 2016 – Jul 2018 · 2 yrs 5 mos

• Worked on Data Platform - An initiative to unify all adobe marketing cloud solutions to provide customers a seemless experience in digital Marketing world.
• Worked on custom ETL pipeline, Spark HBase connector and onboarding of internal solutions to the project.
• My Responsibilities:
• ➡ Understand use cases of different marketing cloud solutions and collaborate with them to achieve their use cases on platform.
• ➡ Understand the scaling perspectives and tuning parameters of Apache HBase to meet DP's use cases.
• My Contribution:
• ➡ Implemented Spark HBase Connector - To read/write bulk data from/to HBase.
• ➡ Performance Improvements to handle joins with hbase, to write bulk data to hbase which includes presplitting, salting etc.
• ➡ Developed SDKs, Scripts for various access patterns use cases
• ➡ Exercises to analyze different solutions' data and how to meet their use cases.
• ➡ Designed a Graph based solution for stitching of ids in a given batch of data using current and historic data.

Jul 2013 – Feb 2016 · 2 yrs 7 mos

• I worked on Adobe Target focusing on various aspects of the product.
• Implemented native and cross browser JS library - target delivery code.This JS file is included by customers to deliver the Target campaigns. This is used to apply all the changes like changing content, updating styles, rearranging, resizing and moving the web elements dynamically. This also includes all logic of handling flicker caused by replacing original content on the site.
• My Responsibilities:
• ➡ Directly involved in Customer Queries and solving them on call, video sessions with consultants, support team & customers.
• ➡ Involvement in Customer Success Programs where PMs talk to bunch of customers and gather feedback about the product.
• My Contribution:
• ➡ Evolving Visual Experience Composer with more advanced actions like Move, Resize, Rearrange.
• ➡ Developed CodeEditor interface within VEC.
• ➡ Implementation of Selector generation algorithm which is used to identify DOM element given its selector
• ➡ Developed a Node.js based proxy to get rid of cross domain issues and get complete control over the site getting opened inside WYSWYG editor.
• ➡ Visual Complex Expression Builder :: Allows Users to build complex set of expression for Segment Rules. Consider, A Marketer wants to target "Windows IE Users in SFO who lands on your checkout page from Google Ads". Such level of complexity is easily handled with interface.
• ➡ Contributed to Internal Open Source Project (Coral UI)

Jun 2012 – Jul 2013 · 1 yr 1 mo

• Project 1: Optimize e-commerce Landing Pages
• Started working on a prototype which allows marketers to visually annotate a website and generate site taxonomy to be used by crawler and extract product details (color, price, description etc). This data is further used to optimize landing page content.
• My role:
• ➡ Developed a Chrome extension to allow marketer to visually tag a website
• ➡ Developed Jsoup based crawler to crawl the website and extract product details using the taxonomy
• ➡ Developed UI widgets like Product Boosters, Top 5 Products
• This prototype was presented in Adobe Digital Marketing Summit, March 2013. Search #adobesummit #clickclickdone on Twitter to read more about it. (https://twitter.com/search?q=%23clickclickdone%20%23adobesummit)
• This Idea was decided to integrate into a platform to allow customers to visually create offer on websites which is now Adobe Target.
• Starting March 2013, I became a part of Adobe Target where I worked upon:
• ➡ Integration of Adobe Digital Assets Management (DAM) with Target.
• ➡ Development of WYSWYG Editor

Jan 2012 – Jun 2012 · 5 mos

• Integration of Facebook plugins on multiple pages having similar template.
• ➡ Developed a WYSWYG editor where user can open his website and drag/drop/customize facebook widgets.
• ➡ Implemented an algorithm to figure out if two web pages have same templates
• ➡ Used above algorithm to deliver integrate facebook widgets in all pages of website having similar template without any extra manual effort.

May 2011 – Jul 2011 · 2 mos · Bangalore

• I was part of core development team for Google Search Engine and worked on creating a new diff algorithm for transferring data from one server to another. Google crawler crawls the web at regular intervals and dumps the corpus at location which is different from server providing search queries results. It was quite expensive to transfer the whole corpus from dump location to search server in terms of bandwidth and time. I was responsible for developing a mechanism to improve this time consumption and bandwidth cost for transferring whole data corpus from crawler dump location to search results server. I analyzed various diff algorithms like Huffman, Word Diff and developed a new approach based on combination of Global Huffman table and BMDiff. Implemented algorithm showed about 26% bandwidth improvement.