Vinay Kumar Mittal

Business Development Executive

Bengaluru, Karnataka, India8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 7 years of experience in data-driven market insights.
Expert in building Market Mix Models for FMCG clients.
Strong client relationship management throughout project lifecycles.

Stackforce AI infers this person is a Marketing Analytics expert with strong data-driven decision-making capabilities.

Contact

Skills

Core Skills

Data AnalyticsBusiness Analytics

Other Skills

Analytical SkillsBudget OptimizationBusiness InsightsBusiness ModelingClient ServicesCommunicationComputer SimulationsCustomer ServiceData AnalysisData CollectionData ManagementData ModelingData ScienceData VisualizationEmployee Relations

About

A competent professional with a total of over 7 years of experience with 2+ Year of Experience as Business cum Data Analyst.

Experience

Rainman consulting pvt ltd

Senior Analyst

Nov 2021 – Present · 4 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

I have I have over 7+ years of experience with Almost 4 years of experience in Data driven Market Insights and Business Intelligence, Marketing Analytics, Market Mix Modelling, Budget Reallocation, Sales Lift, Optimization, Simulation, Media Investment, Pricing Strategies and Media Drilldown for Channel & Campaign Effectiveness.
I primarily use advance Excel, R & SAS and have basic Knowledge of Power BI and techniques including Bayesian modelling, OLS, PCA, Clustering, machine learning techniques such as Random Forest, convolutional nets, gradient boosting and model ensembling Helping me achieve these challenges.• I handled major responsibility in deriving insights from data in the field of sales and marketing. My primary work is to establish a cost and effect relationship between the various marketing metric (Market Mix Models) and the KPI of interest and hence optimize resources by allocating the budget based on ROI (Return on Investment) and other parameters. I have helped major FMCG players to increase their profits.
Prepare & Presentation decks to the client. i.e EDA, Modelling & Data Takeout, Media planning suggestions, Budget optimization and other suggestions etc.
Assimilated and analyzed the key drivers and its impact on E-Commerce sales for market leading FMCG brands.
Determine media efficiency and ROI, Deep Dive, social media and Multi-Media Budget Optimization.
Expert in Linear Regression, Bayesian Models, Hierarchical Linear Model, Decision Tree and Cluster Analysis (in R and SAS).
Built more than 100 Market Mix Models for clients around the world, ensuring that they make a profit with the insight taken from their data.

Data ScienceStatistical Data AnalysisComputer SimulationsData AnalyticsR (Programming Language)Statistical Modeling+4

Bl harbert international llc

Assistant

Jan 2020 – Feb 2021 · 1 yr 1 mo · New Delhi, Delhi, India · On-site

Served as the primary point of contact for client B.L. Harbert International, working on a project awarded by the U.S. Embassy, New Delhi.
Liaised directly with various U.S. Embassy departments to coordinate and obtain all necessary manpower-related permissions and clearances for project execution.
Managed communication and coordination with multiple vendors and service providers to meet project-specific requirements efficiently.

Authbridge research services

Senior Associate Client Servicing

Aug 2019 – Jan 2020 · 5 mos · New Delhi Area, India · On-site

Maintained strong client relationships throughout the project lifecycle, providing regular updates and ensuring high levels of customer satisfaction.
Monitored and tracked verification reports to ensure timely delivery within agreed Turnaround Time (TAT).
Hands-on experience in the Background Verification (BGV) domain, managing client data and verification processes across multiple organizations.
Key clients included: Concentrix, GE Corporate, IGT Solutions, SBI Card.

Abc international placement services

Senior Administrator

Nov 2018 – Aug 2019 · 9 mos · Greater Delhi Area · On-site

Coordinated with international clients to manage end-to-end recruitment processes, ensuring timely and efficient fulfillment of manpower requirements.
Successfully handled recruitment for major clients, including: Al-Ghanim International (Kuwait), 3D Construction LLC (UAE), SAS International (UAE) & Deemah Stone WLL (Qatar).

Dynamic staffing services

Executive - Account Management & Client Servicing

Aug 2016 – Oct 2018 · 2 yrs 2 mos · Greater Delhi Area · On-site

Managed end-to-end international recruitment processes, including coordination with overseas clients, visa processing, documentation, and mobilization of selected candidates.
Successfully deployed over 1,500 candidates across 10+ countries, ensuring timely onboarding as per client requirements and local compliance.
Key clients are: Daewoo Engineering & Construction (Korean), GS Engineering & Construction (Korean), ENKA (Turkish), MS Construction (UAE).