Divesh Kumar

Performance Marketing Manager

Delhi, India5 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led over 250 successful digital marketing campaigns.
Achieved 6,000+ monthly leads with reduced costs.
Expert in data analytics and digital marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with strong data analytics expertise in the Healthcare sector.

Contact

divesh.kumar@pristyncare.com LinkedIn

Skills

Core Skills

Digital MarketingData AnalyticsSeo

Other Skills

Advanced ExcelAdvanced MathematicsAffiliate MarketingAnalytical SkillsAnalyticsAnalytics & Optimization ExpertiseBusiness AnalyticsCascading Style Sheets (CSS)Collaboration & User Experience OptimizationCross-functional Team LeadershipCustomer ServiceData AnalysisData ScienceData-Driven Campaign ManagementData-Driven Digital Marketing

About

Analytical and results-driven professional with extensive experience in digital marketing and advanced expertise in business and data analytics. Skilled in leveraging data-driven insights to optimize decision making and drive operational excellence. Proficient in statistical analysis, data visualization, and predictive modeling. Adept at managing cross-functional teams and delivering actionable insights to achieve business goals.

Experience

5 yrs 6 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 4 mos

Current Experience

Pristyn care

Lead - Performance Marketing

Jan 2023 – Present · 3 yrs 4 mos · Gurugram, Haryana, India · On-site

📊 Data-Driven Campaign Management
Led 250+ campaigns, optimizing 10,000+ keywords, 20,000+ ads, and 5,000+ landing pages. Used analytics to drive strategy, execution, and results, achieving 6,000+ monthly leads and reducing CPL by up to 29% & Customer Acquisition Cost (CAC) by 28% through strategic bidding and targeted ad placements.
📈 Analytics & Optimization Expertise
Utilized Python, SQL, Tableau, and Google Data Studio for customer segmentation, retention strategies, and dashboard automation, boosting retention by 20% and enhancing ROI.
📂 YouTube & Customer Insights
Analyzed YouTube channel data using Python to uncover growth opportunities. Created targeted campaigns that improved audience engagement and retention.
🔄 Remarketing & Automation
Executed remarketing campaigns and implemented marketing automation with WebEngage, leveraging personalized user segmentation to enhance customer engagement.
📹 Strategic Content Optimization
Boosted YouTube engagement, improved GMB visibility, and automated workflows with AI-powered tools to support strategic initiatives.

Data-Driven Campaign ManagementAnalytics & Optimization ExpertiseYouTube & Customer InsightsRemarketing & AutomationStrategic Content OptimizationDigital Marketing+1

Uptop

Assistant Manager Digital Marketing

Mar 2022 – Dec 2022 · 9 mos · Gurugram, Haryana, India

📊 Lead Generation & Campaign Management
Led lead generation efforts across Google, Meta, and LinkedIn, managing key marketing campaigns including PPC, email, social media, and display advertising. Supervised operations with a monthly budget of 12-17 lacs while overseeing sales and marketing teams to drive results.
📈 Data-Driven Digital Marketing & Revenue Growth
Developed and implemented data-driven digital marketing strategies that drove revenue growth. Optimized marketing operations for cost efficiency while continuously evaluating spend effectiveness.
🔄 Retention Strategy & Client Engagement
Planned and executed retention strategies through WhatsApp marketing campaigns integrated with Calendly, improving client engagement and retention.
📊 Market Research & Trend Identification
Conducted thorough market research to identify new opportunities, staying ahead of social media trends and positioning the brand for growth.
🎨 Collaboration & User Experience Optimization
Collaborated with design teams to improve the user experience on the website, enhancing customer satisfaction and conversion rates.

Lead Generation & Campaign ManagementData-Driven Digital MarketingRetention Strategy & Client EngagementMarket Research & Trend IdentificationCollaboration & User Experience OptimizationDigital Marketing+1

Webbrains

Digital Marketing Specialist

Sep 2020 – Feb 2022 · 1 yr 5 mos · Delhi, India

📊 Digital Marketing Campaign Execution
Planned and executed SEM, email, social media, and mobile marketing campaigns. Measured and reported campaign performance, assessing against goals such as ROI and KPIs, and optimized spend based on insights.
📈 Performance Analysis & Optimization
Identified trends and insights, optimizing marketing strategies to enhance performance. Evaluated the end-to-end customer experience across multiple channels using strong analytical skills.
🔍 SEO & Website Optimization
Developed and implemented SEO strategies to improve search engine ranking. Evaluated the website for mobile performance and collaborated with internal teams to optimize landing pages and user experience.

Digital Marketing Campaign ExecutionPerformance Analysis & OptimizationSEO & Website OptimizationDigital MarketingSEO

Kotak mahindra bank

Assistant Manager

Apr 2018 – Jul 2018 · 3 mos · Noida, Uttar Pradesh, India

Assisted customers with account-related queries, enhancing client satisfaction and
retention.
Cross-sold banking products based on customer needs and profiles.