Mar 2025 – May 2025 · 2 mos · India

• Lending wasn’t that fun

May 2023 – Feb 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• Led end-to-end product strategy and ownership across Mobile App, Website, and WhatsApp channels, driving growth, engagement, revenue, and customer experience.
• Defined North Star metrics and quarterly roadmaps, and managed agile sprint execution with cross-functional teams that included engineering, design, marketing, and infosec.
• Spearheaded product-led growth initiatives that increased app downloads by 30% month-over-month and boosted user activation by 25% quarter-over-quarter.
• Architected and scaled SEO and CMS platforms, launching 65+ content pages to drive a 146% increase in organic website traffic and improve digital visibility.
• Integrated embedded finance partner journeys to optimise acquisition funnels and accelerate digital adoption across consumer segments.
• Developed in-app NPS and automated customer support workflows, enhancing user experience and reducing resolution turnaround time.
• Designed and implemented robust in-app payment infrastructure covering EMI, foreclosure, overdue payments, and insurance sales.
• Streamlined end-to-end digital loan journeys by integrating core lending systems, including LMS, LOS, eNACH, KYC, and eSign.
• Built internal analytics frameworks and data prioritisation processes to enable data-driven decision-making and continuous product optimisation.
• Collaborated with business, technology, and compliance stakeholders to ensure scalable and compliant product delivery in a regulated environment.
• Recognised with top internal awards for driving impactful customer experience transformations and successfully scaling embedded finance and WhatsApp engagement channels, underscoring leadership in delivering business-critical digital innovations.

Sep 2021 – Apr 2023 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• Owned the Home Services vertical at NoBroker—one of the company’s top revenue-driving business units, spanning six core categories - Painting, Cleaning, AC Servicing, Electrician, Plumbing, and Carpentry.
• Defined product strategy and roadmap aligned with org-level OKRs and P&L goals, owning metrics across growth, retention, unit economics, and NPS.
• Led the end-to-end delivery of customer and partner experiences across web and mobile, covering flows, pricing, backend logistics, and operational dashboards.
• Drove sprint planning, scoped PRDs, and led cross-functional execution with Engineering, Design, Analytics, Marketing, Ops, and Finance.
• Transformed funnel conversion by 2.4x and doubled website traffic through a complete revamp of the customer journey—from landing to service fulfilment.
• Launched Same-Day Service with intelligent partner assignment, reducing TAT from 36 hours to <5 minutes—turning urgency into delight.
• Introduced high-ROI features like Shade Card Selector and Add-ons Flow, lifting AOV and driving strong adoption across Painting and Cleaning categories.
• Built a Partner Penalty & Offboarding framework that improved NPS by 43% and boosted reliability by cutting late starts by 80%.

May 2020 – Sep 2021 · 1 yr 4 mos · Bengaluru, Karnataka

• Led end-to-end product lifecycle for Ratings & Reviews, ABD, ISQs, and Train Bookings across Web, Mobile, and JD Mart platforms.
• Defined product strategy, roadmaps, and managed Agile sprints, collaborating with cross-functional teams including Engineering, Design, QA, and Data.
• Drove a 45% increase in daily ratings through personalised notifications and improved engagement strategies.
• Implemented fraud detection for reviews, enhancing content quality by identifying 30% more fake submissions.
• Built API-driven Train Booking & E-Catering products, while revamping SEO strategies to boost traffic by 20%.
• Optimised ABD lead generation and ISQ engagement, delivering 16% growth in verified B2B leads and improving user experience.

May 2019 – Sep 2019 · 4 mos · Mumbai Area, India · On-site

• Created and managed multi-format content (landing pages, emails, videos, case studies) to drive product awareness and feature adoption.
• Collaborated cross-functionally with engineering, sales, and customer success to align marketing efforts with user needs and retention goals.
• Supported SEO/SEM initiatives and tracked performance using Google Analytics and HubSpot, sharpening GTM and product positioning skills for B2B SaaS

May 2018 – Jul 2018 · 2 mos · Navi Mumbai

• Developed and launched a web-based Elastic Load Balancer management portal using AngularJS, HTML5, and REST APIs.
• Gained hands-on experience in large-scale system design and enterprise infrastructure management.