Sanchit Goel

Director of Engineering

Gurugram, Haryana, India13 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led complex frontend transformations at scale.
Achieved 95+ Lighthouse scores for web performance.
Spearheaded serverless migration, reducing costs significantly.

Stackforce AI infers this person is a Frontend Engineering Leader in E-commerce and SaaS sectors.

Contact

Skills

Core Skills

FrontendWeb Development

Other Skills

AJAXBootstrapCSSCascading Style Sheets (CSS)Conflict ManagementDecision-MakingDesign ThinkingDockerFront-end DevelopmentHTML 5HTML5JSPJavaJavaScriptKarma

About

Strategic, delivery-focused engineering leader with 13+ years of experience driving scalable web platforms in fast-paced e-commerce and product environments. Expert in managing multi-functional teams across domains, leading architecture decisions, and optimising performance and delivery. Proven track record in leading complex frontend transformations, aligning engineering with business goals, and building highly performant and SEO-optimised systems across multiple brands.

Experience

Nykaa

4 roles

Senior Engineering Manager

Promoted

Apr 2024 – Present · 1 yr 11 mos

Represented Nykaa at the Global Forum (US & India), Google I/O 2025. [Organised a Nykaa-branded booth for one of the Case Studies on AI in Web, also shared my viewpoints in tech talks]
Awarded “Catalyst for Change” for platform innovation and leadership.
Led strategy, architecture, and execution for consumer- and seller-facing web platforms across NykaaFashion.com, Nykaa.com, Footlocker.co.in, and seller.nykaa.com, managing a 32-member cross-functional team (frontend, backend, QA).
Introduced Gemini Nano-based on-device visual discovery, enabling smart visual product search across fashion categories.
Architected a scalable, SEO-first multi-tenant platform powering rapid onboarding of new domains like Footlocker India, using micro frontends and shared libraries for reusability and configurability.
Migrated NykaaFashion.com from Magento to React/TypeScript, scaling orders from 40/day to 25,000+ and achieving 95+ Lighthouse scores across Core Web Vitals, SEO, and accessibility.
Built a cross-brand checkout and order platform integrating co-branded payments, wallets, and refunds—cutting server calls from 8K/day to 10/day, by introducing a BFF layer, improving page speed by 40%, and increasing conversions by 1%+.
Serverless Migration – Orders Module: Spearheaded the complete transformation of the orders page to a serverless model. Reduced infra costs by ~$150/month, cut cancellations by 50 BPS (₹10cr/year savings), and eliminated 3rd-party dependencies, saving ₹50L/year. Achieved 90% page performance score.
Delivered a full-stack unified seller platform (Node.js, Java, Python, React) supporting catalogue, pricing, discounts, and performance analytics across Fashion and Beauty verticals.
Mentored second-line leaders, built a strong on-call and support model, and drove a high-performing team culture.
Monitored and improved Tech KPIs / Engineering scorecards (Release velocity, feature throughput, CTR, Test coverage).

Team ManagementOperational ExcellenceDecision-MakingStakeholder ManagementConflict ManagementStrategic Thinking+3

Engineering Manager

Promoted

Apr 2022 – Apr 2024 · 2 yrs

Lead Engineer

Jan 2021 – May 2022 · 1 yr 4 mos

Senior Software Engineer

Oct 2019 – Jan 2021 · 1 yr 3 mos

Oracle

Senior Member Of Technical Staff

Oct 2017 – Jun 2019 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

End-to-end frontend ownership of the Oracle CASB web application, which provides advanced threat analytics using user behaviour analytics (UBA) and third-party feeds, configuration seeding, monitoring and alerts.
Migrated codebase from legacy system to the latest stack from Backbone to React and from LESS to SASS.
Interfaced across Product, Visual Design, and Development teams to deliver scalable UI components.

Web DevelopmentReact.jsFrontendDocker

Makemytrip.com

Front End Engineer

Jul 2014 – Oct 2017 · 3 yrs 3 mos · Gurugram, Haryana, India · On-site

📊 Visual Blogs: Converted traditional blogs into immersive visual experiences, boosting acquisition rates. Launched EPIC – Independence of India during Independence Day 2016. Created mobile and auto-play video versions to support marketing campaigns.
Implemented image compression, script/style minification, and CSS/JS performance optimization
📱 Mobile Web App (PWA): Built a PWA replicating MakeMyTrip’s native app experience. Full frontend ownership: requirement gathering to final delivery. Collaborated with Product, Design, and Development teams. Delivered high-quality, performant, and maintainable code.
🎯 OXYGEN – Internal CSS Framework: Proposed and implemented an in-house CSS framework. Made projects modular, scalable, and consistent. Gave KT sessions across teams. Applied ITCSS and built. Reusable, responsive components.
💻 Desktop Revamp (2016): Led complete revamp of desktop web platform. Shifted from responsive to desktop-first design. Delivered ultra-light pages (~90KB), implemented BEM methodology. Built modular JS components, attended usability testing sessions
🚀 Marketing Projects: Fast-paced delivery of high-impact campaigns. Worked on Uncancel, Appfest, Travel Pages, Mailers, HRN Download Banner, and Rewards Timeline. Collaborated with Marketing, Branding, Visual Design, and Content teams.
🤝 White Labelling Projects: Enabled quick vendor onboarding through reusable components. Created customisable frontend flavours for different vendors. Coordinated with vendor teams, product owners, and designers to streamline integration.

Accenture services pvt ltd

Software Engineer

Jun 2012 – Jun 2014 · 2 yrs · Gurugram, Haryana, India · On-site

👜 The Coach – Luxury Leather Brand (E-commerce International Platform).
Supported frontend development on an IBM-WCS (WebSphere Commerce Suite) based global e-commerce platform.
Customized IBM BODL for business logic and data handling
Managed Line of Business (LOB) tools: CMC, WCS Tools for daily operations.
Handled product uploads, banner placements, new store onboarding, and access control policy configurations.
Created, activated, and deactivated promotions across staging and production environments.
Gained strong experience in troubleshooting integration & production issues.
Contributed to release documentation, technical design creation, and deployment planning.