Yatendra Gaur

CEO

Noida, Uttar Pradesh, India9 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in product analytics and data-driven decision making.
Proficient in multiple analytics tools for traffic optimization.
Strong background in cross-functional collaboration and KPI definition.

Stackforce AI infers this person is a Product Analytics expert in Digital Marketing with strong data analysis capabilities.

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Skills

Core Skills

Data AnalysisProduct Analytics

Other Skills

Affiliate MarketingAffiliatesAnalytical SkillsBusiness AnalysisCommunicationData QualityData VisualizationE-CommerceGoogle AnalyticsGoogle Data StudioGoogle Search ConsoleKey MetricsLeadershipMicrosoft ExcelMicrosoft Office

About

Highly analytical and experienced Product Analytics professional with a proven track record of optimizing website traffic, measuring conversions, and analyzing trends. Proficient in utilizing various tools, including Power BI, Google Data Studio, Tableau, SEMrush, Google Analytics, Google Search Console, Google Ad Manager, ClaverTap, Firebase, Google Apps Script, Python, SQL, Comscore, iZooto, and AppsFlyer. Adept at extracting actionable insights to drive channel optimization, product-level analysis, and user-level analysis. Seeking a challenging role in Product Analytics to leverage my expertise and drive business growth.

Experience

Ht digital streams

Lead App Analytics

Sep 2025 – Present · 6 mos · New Friends Colony, New Delhi, Delhi · Hybrid

Times internet

Senior Product Analyst

Apr 2019 – Sep 2025 · 6 yrs 5 mos · FC 6 Sector 16 A Noida · Hybrid

Conducted in-depth traffic analysis and optimization, identifying top traffic sources and measuring conversion rates.
Utilized segmentation techniques for bidding optimization and analyzed trends to drive effective marketing strategies.
Employed SQL, Power BI, Google Data Studio, and Tableau to perform website measurement and testing, analyzing bounce rates, conversion funnels, and test results.
Conducted channel analysis, comparing marketing channels, optimizing channel portfolios, and identifying performance trends.
Leveraged SEMrush, Google Analytics, Google Search Console, and other tools to gather insights and make data-driven recommendations.
Performed product-level analysis, measuring conversion rates, analyzing trends, and assessing the impact of new product launches.
Implemented user-level analysis to understand the behavior of repeat visitors and purchasers, comparing their engagement with new visitors.
Proficient in furnishing insights, analytics and business intelligence used for opportunity identification, process reengineering and business growth.
Collaborated with cross-functional teams to define KPIs, establish metrics frameworks, and develop data-driven strategies.
Presented analytical findings and recommendations to key stakeholders, enabling informed decision-making.