Feb 2023 – Present · 3 yrs 2 mos · United States · Remote

• Supported SaaS and AI tech companies in the US-India cross-border market.
• Facilitated both non-equity dilutive and equity investments to foster growth.
• Engaged with startups to identify investment opportunities and strategic partnerships.

Jan 2023 – Present · 3 yrs 3 mos · Silicon Valley, California, United States · Hybrid

• At GTM Unbound, our mission is to simplify the Go-To-Market (GTM) process for technology startups expanding internationally. We are bringing top GTM experts and Startups on a common tech platform, assisting founders in developing and executing their initial GTM strategies.
• Boost your GTM efforts with our SaaS platform (Currently in invite-only mode) to access the right experts and resources through our Founder-friendly Subscription Plans.

Jan 2023 – Present · 3 yrs 3 mos · United States

• Efficient Capital Labs revolutionizes the landscape for founders and finance leaders by providing upfront cash while extending monthly payment terms to SaaS customers i think is a game changer in today's business climate. Drawing from my experience as the former Head of Growth at an RBF company, I'm convinced of its capacity to optimize finance and sales interactions.
• Simply send me a DM to explore financing opportunity further.

Jan 2022 – Oct 2022 · 9 mos · India; United States · On-site

• Growth leader in Fintech industry early-stage startup- As the head of growth helped it scale and kickstarted the partnerships vertical from scratch to 100 plus active partners.
• The role involved evangelising for the brand and working to build revenue channels with partners.
• BD- Mega clients
• Key Responsibilities and Achievements:
• ● Developed brand evangelism strategies, formulated business development plans, and crafted comprehensive Go-To-Market (GTM) strategies tailored to both India and US markets.
• ● Led the Prospecting of the majority of the first 50 B2B SaaS companies (our ICP) for the company. Built an engagement and relationship-building strategy by organising curated events.
• ● Implemented Event-led and Community-led Growth playbooks at Recur, fostering community engagement and expanding the user base.
• ● Helped portfolio companies with GTM and possible partner collaboration introductions.
• ● Build partner network and partner referral as a new lead gen channel.

Oct 2018 – Oct 2021 · 3 yrs · Bengaluru and Melbourne · On-site

• Responsible for business development and partnerships for Australia(Australian government’s trade and promotion agency), rated amongst the top 5 in the world.
• Leading growth- partnership between Indian and Australian institutions;
• Helping Australian institutions with India market entry and business development strategy
• Stakeholder management
• Developing strategic partnerships for the Education sector for sector development, jobs creation and technology collaboration.
• Building relationships with government agencies and supporting in-market ministerial visits and industry-specific delegations.
• Providing coordinated government engagement and assistance to promote, attract and facilitate productive foreign direct investment (FDI) into Australia & India
• Conducting market promotional events, country briefings, market-specific analysis, targeted research, online seminars, identification of high-quality opportunities and tailored support for education institutions
• Strategizing initiatives across corporate education, higher education engagements and school engagements
• Leading market network through networking events, content, master classes, workshops, conferences (offline and online).

Oct 2016 – Nov 2017 · 1 yr 1 mo · India · Hybrid

• Champions Polo League is the world’s first fast-paced Polo League. Worked closely with the founder, Mr. Parekh as a key advisor and helped in key connections for league team owners and sponsors. Planned and executed the launch strategy, social media, and content planning.

Jan 2016 – Present · 10 yrs 3 mos · United States · On-site

• Advisory in Growth, Investor relations and Fundraising.
• Omnify is a Commerce and Booking Automation platform for Local Service Businesses in the Recreation space.

Jan 2016 – Jul 2018 · 2 yrs 6 mos · Greater Noida

• Honorary Business Advisory to ITS Group vice-chairman for their ITS Education Business.
• I.T.S being a part of education sector for over 20 years and being one of the most renowned names in education sector has empowered courses across multiple domains, from Engineering, Dental, Pharmacy, Management, Biotechnology, Physiotherapy and Information Technology with more than 8000+ students in over 8 campuses with 10000+ alumni.
• Made marketing strategy especially social media content plan and other digital marketing initiatives for ITS education group, helped in increasing their business, brand positioning and visibility. Helped the brand in building long term partnerships and international business alliances

May 2013 – Oct 2018 · 5 yrs 5 mos · Delhi and United States · On-site

• Part of the launch team of the Centurion in India in 2013. Manage the HNI relationships for the Brand.
• My job role includes consultative selling to top industrialists (CXO level) in the country.
• Understand the centurion prospect/HNI market space very well, with strong relationships with card members.
• Introduced a new channel of customer acquisition for centurion in American Express on the basis of in depth understanding of customer behavior and core proposition of the product.
• Part of the quality training team- train to new employees on product and customer experiences.
• Highlights of my career with Amex:
• Pinnacle award-(presidents excellence award)-July 2016 -the most prestigious award at american express for her exceptional contribution to acquisition of HNI customers and purpose driven relationship management.
• Maintain Pan india number 1 sales position from last 3 years,
• Aware and experienced with Amex corporate and merchant acquisition process.

Oct 2010 – Apr 2013 · 2 yrs 6 mos · Buddh International Circuit, Greater Noida · On-site

• Part of the launch team of F1 in India. Part of first 10 employees hired for project. In the Commercial team I look after Corporate sales, Marketing, Track rentals, Client servicing, sponsorship and PR activities during events at Buddh International Circuit for all the race and non race events.
• Sale of premium tickets i.e. corporate box and paddock tickets to corporates for international events and other events at the circuit.
• Work directly with the consulting head and independently drafting sponsorship proposals, conduct market research, make marketing plans and prepare concept notes for additional revenue generation.
• Have good exposure and experience of being part of the event planning and execution team of versatile events which happen at BIC.
• Driving new business and establishing strategic partnership to increase the revenue.
• Identify, create, and optimize brand media assets for successful implementation as sponsorship platforms that create real marketing value for brands.
• Design and execute marketing campaigns across ATL & BTL media activities.
• Coordinating with foreign consultants and assisting them with their projects at BIC pre and post F1.

Sep 2008 – Sep 2010 · 2 yrs · On-site

• Handling corporate sales of corporate VIP boxes at Old Trafford stadium. Getting all year round partnership deals for Manchester united.Handling social media page.Running a team of 50 on Match day for sales and marketing.

May 2006 – Aug 2006 · 3 mos · Greater Delhi Area

• Conducted market research for Dabur India Ltd to understand the consumer needs in order to introduce their Health Drinks products into major Shopping Malls and Multiplexes. Picked up positive response with potential business for the company.
• The experience gave me a valuable insight into the FMCG industry.