Jan 2021 – Jan 2024 · 3 yrs

• Spearheaded the ideation, development & execution of existing and new product development with a revenue of USD 7-8 Mn ARR.
• Worked closely with CXOs to define product roadmap & translate them into user stories; driving solutions, prototype, POCs based on competitive analysis & industry trends; assessing impact of work & conducting so-what analysis
• Led Go-to-Market Strategies, Pricing, Market Research and Business Presentations; collaborating with geo-sales as SME for product demo and pilot client presentations
• Owned the system design and high level vision, including translating the business requirements and use cases into requirements, conducting product reviews and leading calls with customers.
• Highlights:
• Built one of the largest OOH Planning, Activation & Measurement platforms with the largest media agency network in the world across 6 countries and more than 500 users."
• Built End to End SaaS platform for Customer Intelligence, Identity Resolution Module, Segmentation & Attribution, being used by 150-200 Enterprise customers and more than 2000. Led the Identity Resolution initiative outside of the Graph DB using Big Tables in Google Cloud Project.
• Built multiple ETL and R-ETL Integrations and Connect Module for Custom Data Platform (Campaign CDP) specifically built for Multi touch Attribution and Media Mix Modelling.
• Built one of the largest audience data taxonomies for Lifesight and Factori now available across all data marketplaces and drove revenues of close to 500k USD annually.
• Completed a Proof of Concept using Airbyte/ Fivetran/Hevodata/Supermetrics for faster and cost efficient ETL for larger enterprise customers.
• Completed a Proof of Concept for multiple Data Collaboration projects through the Data Clean Room.
• Built the E2E Product Analytics and Marketing stack using Segment, Hubspot , Intercom, Totango for a Product Led Sales Motion.

Nov 2018 – Dec 2021 · 3 yrs 1 mo

Nov 2018 – Jan 2020 · 1 yr 2 mos

Aug 2017 – Nov 2018 · 1 yr 3 mos · Mumbai Area, India

Sep 2016 – Oct 2018 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Built the end to end SaaS learning platform for K-12 students to impart computational thinking through creation of learning labs used by 10-15 schools and after-school centres used by 300 teachers and 10k students.
• Product and Curriculum Design for Computational thinking for K-12 students in schools through offline teaching methods for the learning Labs:
• https://itkkids.xyz/
• Maze Lab
• Story Lab
• Game Lab
• App Lab
• Art Lab
• Music Lab
• Character Design Lab

Aug 2016 – Oct 2018 · 2 yrs 2 mos · Mumbai Area, India

• Key roles : Brand strategy, Account planning, Account Management, Market Research , Consumer Mapping
• Highlights:
• Part of the core Strategy and Management Team, leading the team for:
• 
• Eureka Forbes Ltd – Led the team that redefined and launched the next set of communication campaigns after
• winning a multi-agency pitch.
• Aditya Birla Capital – Redefining and launching a new brand in financial services.
•  Fashion Big Bazaar – Define the Brand positioning and communication strategy for a new target audience for FBB.
•  Biryaneez Biryani Noodles – Define the branding and communication strategy, launching the first biryani noodles variant with a yearlong communication plan
•  Independent pitches and Mining existing accounts, Drive repeat and new business across a portfolio of accounts.
•  Voice over and musical composition for Uber India National Campaign – Isse apne hi gaadi samjho.
• https://www.youtube.com/watch?v=hWe6jVulWI4
• Clients and pitches worked on: Eureka Forbes Ltd, Aditya Birla Capital (Financial Services), Fashion Big Bazaar (Fashion & Retail), Biryaneez Biryani Noodles ( FMCG- F&B) , Kopiko Candy ( FMCG-Hard Boiled Candy), Future Consumer Ltd (FMCG), Hair & Care Fruit Oils ( FMCG- Personal Grooming- Hair Oils - Pitch) , Fru2go ( F&B , Pitch), Hotstar ( OTT Entertainment App – Pitch ) ,Bookmyshow ( Media & Entertainment – Pitch), Diageo ( Alcohol – Pitch ) , GIA (Jewellery & Education) , XBillion Labs Adoption ( Pitch), Smaaash ( Entertainment and F&B, Pitch).

Jan 2015 – Jul 2016 · 1 yr 6 mos

• Bred out of Prestigious Sales Training Program from Tech Mahindra :- "Achievers in the Making" , below are some of the core areas worked on:
• Key roles : Solution Design , Solution Architecture, Business development, Account management & strategy, Market research.
•  Highlights & responsibilities:
•  Part of the Solution design team for complex initiatives and products in IOT (Internet of Things), API-fication, Data analytics to run, change and grow business for clients like Idea Cellular and Hathway along with joint go to market strategies.
• Led the account growth strategy starting from mining existing accounts, drive repeat and new business across portfolio of accounts.
•  Based on growth strategy, mapped and managed CXO level relationships and consultative partners.
• Develop a trusted advisor relationship with key customer stakeholders and executive sponsors
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives
• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
• Forecast and track key account metrics.
• Clients worked on: Idea Cellular (Telecommunications), Hathway Cable and DataCom (Cable and Broadband), Essel Utilities.
• Target for the entire tenure:- 1.5 Mn USD | Deals Won:- 500K USD | Pipe line:- 15 Mn USD
• Solution Areas and Proposals worked on:-
• 1. OSS/BSS Solutions, Billing, asset management, managed Services in the Telco space.
• 2. Asset Monetization through API-fication, Digital Transformation for Omni-channel Customer experience, Data Analytics (both Predictive and Cognitive), IOT Platforms and solutions, Smart City Proposals, Business transformation for media.

Nov 2012 – Oct 2014 · 1 yr 11 mos

• Key roles : Solution Design , Solution Architecture, System integration, Software development, Market research
• Highlights:
• 1. Designed Major IT System and Network Solutions for British Telecom, being the main telecast partner for London 2012 Olympics Team, for Mobile, Voice and Broadband Infrastructure across BTs critical Networks.
• 2. Designed and developed automated business Solutions in a DevOps environment, carrying out research, analysis and software development on latest telecom protocols.
• 3. Led agile teams and user stories whilst carrying out effective product lifecycle management across various teams in India and UK.
• 4. Respond to RFPs on new solutions and requirements to acquire new business.
• 5.Design and implement complex telecom networks on Software Platform across multiple vendors.
• 6.Research and analysis on existing protocols and network devices
• 7.Identify suitable funding options.
• 8.Function Point Analysis for each Business Story and calculate funding based on the figures.
• Clients handled:
• British Telecom, UK(Telecommunications),
• Vodafone Ltd.(Telecommunications),
• O2 (Telecommunications),
• MBNL (Telecommunications)

May 2012 – Oct 2012 · 5 mos

• Designation : Analyst – London Olympics 2012 Tiger Team
• Roles & responsibilities:
• 1.Drive Major Solutions for Network and Solutions for British Telecom, being the main telecast sponsor for London 2012 Olympics, for Mobile, Voice and Broadband Infrastructure across British Telecom's critical Networks for the Olympics Telecast.
• 2.Analysed and reviewed the existing Orchestration of Voice and Network Builds, highlighted the inadequacy of the existing structure and business processes, impact both in terms financial impact to BT’s business. My work on the project was instrumental in Tech Mahindra getting new business, i.e. new automation business requirements.

Aug 2011 – Apr 2012 · 8 mos

• Project Description : PACS is the common planning system of Logical inventory for 21 century/20C networks. It manages the whole engineering life cycle from network planning through Service implementation. It is also involved in capacity management of British Telecom network.
• Roles & responsibilities:
• 1.Suggest various implementation methodologies for a Business Requirement.
• 2.Evaluate various options and move towards the most feasible solution.
• 3.Providing support during development and testing phase
• 4.Improvise on existing solutions
• 5.Carrying out feasibility analysis from component point of view.
• 6.Carry out estimation for every requirement on each component.
• Clients handled:
•  British Telecom(Telecommunications)
•  Vodafone Ltd.(Telecommunications)
•  O2 (Telecommunications)

Jan 2011 – Jul 2016 · 5 yrs 6 mos

• Vocalist,Song Writer, Part Time Bassist, Part Time Drummer,Tech Mahindra In House Rock Band “Euphony” representing the Band and the Company at all external and internal inter-corporate cultural events.

Jan 2011 – Jul 2011 · 6 mos

• 1.Drive Major Solutions for Network and Solutions for British Telecom, being the main telecast sponsor for British Telecom's First Office Acceptance Team, for Mobile, Voice and Broadband Infrastructure across their critical Networks.
• 2.Create estimates for project plans based on initial design clarifications. Evaluate various options and create effort estimates for costing, Set team objectives and allocate work to team members.
• 3.Analyze and review the existing Orchestration of Voice and Mobile Network Builds, highlight shortcomings and suggest improvements for British Telecom’s business growth.
• Clients handled:
• 1.British Telecom(Telecommunications)
• 2.Vodafone Ltd.(Telecommunications)
• 3.O2 (Telecommunications)

Oct 2009 – Dec 2010 · 1 yr 2 mos

• Project Description : PACS(Planning Assignment and Configuration Systems) is the common planning system of Logical inventory for 21 century/20C networks. It manages the whole engineering life cycle from network planning through Service implementation. It is also involved in capacity management of British Telecom network.
• Roles & responsibilities:
• 1.Worked as developer for various assignments, creating Low Level Designs, review Test specifications.
• 2.Drive CFT level Solution Design calls for better Telecom solutions.

Sep 2013 – Sep 2014 · 1 yr · Mumbai Area, India

• Key roles: Brand strategy, Account planning, Market Research, Consumer Mapping.
• Highlights and responsibilities:
•  Worked on the strategy and ideation across Ps of the brand for product ideas, communication plan with branded film content for Jumbo King.
•  Worked on ideas for digital branded film content for Asian Heart Hospital and Havells.
•  Conducted extensive consumer & market research studies for category and brand insights.
• Brands and pitches worked on: Jumbo King (QSR), Asian Heart Institute (Healthcare), Havells (White goods), Balaji Productions (Television)

Jun 2009 – Oct 2009 · 4 mos · Mumbai Area, India

• Project Description : SaaS Web Based Model for Mumbai Grahak Sangh
• Roles & responsibilities:
• 1.Lead a team converting a Fox Pro based primitive System of a Mumbai based Consumer Distribution System into a Web Based Software as a Service Model
• 2.Handling Client level POCs, RFPs, Business Analysis from Data Base Modeling, UI Design.

Mar 2009 – Jun 2009 · 3 mos · Pune Area, India

• Market Analysis and Research, Planning and Implementation of Offline and Online Marketing Strategy for an innovation based web portal PlanetAikon-Community Powered Innovation and devised part of Facebook web application development(FBML).
• Working on the same innovation based web platform to carry forward the RFID based Project:'RFID based 'Trainsport' Card System.