Puneet Thariani

CEO

Cambridge, Massachusetts, United States18 yrs 6 mos experience

Highly Stable

Key Highlights

Led UX for Fortune 100 companies like Amazon and IBM.
Created impactful design systems enhancing user engagement.
Pioneered AI-driven solutions in user experience design.

Stackforce AI infers this person is a UX design leader with extensive experience in e-commerce and SaaS industries.

Contact

Skills

Core Skills

User Experience (ux)Design StrategyUx DesignDesign ManagementProduct DesignInformation Architecture

Other Skills

AccessibilityArt DirectionCSSCascading Style Sheets (CSS)Communication DesignConsultingCreative DirectionCreative LeadershipDesign ThinkingExperience DesignGraphic DesignGraphicsHTML 5Human Computer InteractionHuman-computer Interaction

About

I lead UX for mobile, web, and AI initiatives across industries like e-commerce, fintech, cloud computing, and employee engagement, helping users make better decisions and teams work more effectively. With a track record of shipping large-scale projects for Fortune 100 companies like Amazon, JD Williams, Amera Movil, IBM Watson, and DBS Bank, I apply data-driven, user-focused design to enhance engagement and drive business success. Guided by customer obsession and innovation, I create simple, intuitive solutions for complex challenges. Over the past decade, I’ve built research and design functions, defined bold product visions, developed scalable design systems, improved processes, and mentored teams to deliver impactful results. #ux, #design, #digital, #productdesign, #userexperience, #customerexperience, #designstrategy, #designthinking, #growth

Experience

Datalign advisory

Chief Design Officer

Feb 2025 – Present · 1 yr 1 mo · Cambridge, Massachusetts, United States · On-site

Crafting product experience @ Datalign. Making technology fun and easy to use.

Amazon

4 roles

Product Design - Amazon Business

Aug 2024 – Feb 2025 · 6 mos

Lead UX design for Global Shopping & Ordering integrations for Amazon Business.

Product Design - End User Computing

Apr 2022 – Jul 2024 · 2 yrs 3 mos

Initiated and architected the creation of a detailed north star visionary framework to envision a new AI powered productivity focused DaaS (Desktop as a Service)offering.
Launched an enhanced workflow to provision WorkSpaces boosting new customer acquisition by 72%.
Led strategic direction for the WorkSpaces monitoring suite.

User Experience (UX)Design ManagementInteraction DesignInformation ArchitectureDesign Strategy

Head of Design - New hire experience - Onboarding

Sep 2019 – Apr 2022 · 2 yrs 7 mos

Pitched and secured executive buy in for a new 0-1 product.
Architected and shipped the end to end UX from offer accept to the first 100 days on the job, helping Amazon hire and onboard over 200k corporate employees globally.
Collaborated closely with Product Managers, Engineers, and Data Scientists to deliver an intuitive, captivating, and impactful new hire journey and establish design as a key pillar for people experience.
As the head of design hired, managed and grew the design & research function comprising of Sr UX designers, researchers and prototypers

Design StrategyUser Experience (UX)Design ManagementUser-centered DesignDesign Thinking

Product Design - Amazon Advertising

May 2016 – Sep 2019 · 3 yrs 4 mos

Leading Global User Experience Design for Amazon Advertising - Associates Publisher Network.
Led initiatives to modernize the portal experience, rethink the core CX and delivered pivotal projects such as Native Ads experience, Associate Central on Mobile, Enhanced Reporting, Simplified signup and Resource Center.

UX DesignDesign StrategyUX ResearchHuman Computer Interaction

Ibm interactive - an ibm company

2 roles

Principal Consultant - User Experience

Promoted

Sep 2012 – May 2016 · 3 yrs 8 mos

As a Senior Consultant I help clients plan and execute digital experience strategies across across multiple platforms (Web / Mobiles/ Tablets/ Omni - channel). Partnering with agencies, prototypers, engineers and SMEs, I deliver end to end design UX & strategy for IBM's Fortune 500 clients.
I also author and present product north stars and POVs to clients, both internal and external; conduct design thinking workshops and evangelize IBM Interactive offerings.
Clients served: IBM Watson for DBS Bank - Singapore, JD Williams, Nationwide Building Society, Vodafone UK, Trenitalia, Idea Cellular, Adani Group, Detusche Bank, StateFarm, Claro (America Movil), Honda Cars & Prudential.

Design ManagementDesign StrategyInteraction DesignUser Experience (UX)Management Consulting

Product Designer

Sep 2010 – Aug 2012 · 1 yr 11 mos

Product designer with IBM CIO Design Lab working on the new IBM Design System (Project Vulcan) for the Centennial Launch to unify IBM's internal and external product interfaces. This design system was the precursor to IBM's Carbon design library.

Design StrategyInformation ArchitectureProduct Design

Tech mahindra

Associate Consultant - User Experience Design

Dec 2009 – Aug 2010 · 8 mos

Created and implemented UI guidelines and standards to establish consistency across the application suite for British telecom’s Self service portal.

Interaction DesignUX DesignDesign Strategy

Tedxahmedabad

Co-Host, Curator & Organizer

Aug 2009 – Nov 2009 · 3 mos

Responsible for curating the theme, getting the speakers on board, designing & marketing the event and finally co-hosting it.
http://www.ted.com/tedx/events/119

Cognizant

2 roles

User Experience Designer

Jul 2007 – Dec 2009 · 2 yrs 5 mos

Designed and delivered personas, IA, journey maps, wireframes and visual mocks for Cognizant’s Fortune 100 clients such as JP Morgan, Credit Suisse, UBS, British Gas, eBay & Fidelity investments.

UX DesignInformation ArchitectureUX ResearchWire FramingVisual Design