Samra Roohi — Associate Consultant

Analytical and results-driven Data Science professional with 3.5+ years of experience in Marketing Mix Modeling (MMM), media attribution, uplift modeling, and large-scale predictive analytics. Skilled in building, retraining, and operationalizing machine learning models that drive measurable business impact. Experienced in optimizing marketing spend, improving ROI, and delivering insights across CPG, retail, and digital marketing domains. Adept at integrating complex datasets, developing brand health frameworks, and collaborating with cross-functional teams to enable data-driven decision making. Proficient in Python, SQL, Scikit-learn, and advanced statistical techniques.

Stackforce AI infers this person is a Data Science professional with expertise in Marketing Analytics and Predictive Modeling.

Experience: 3 yrs 9 mos