Aug 2023 – Present · 2 yrs 7 mos · Gurugram, Haryana, India · On-site

• As Director – Data Analytics, I lead the Data Engineering, Data Science, and Analytics vertical across all group businesses – CashKaro, EarnKaro, and BankKaro (Credit Cards & Loans).
• Core Responsibilities:
• Own end-to-end analytics strategy across Retention, CRM, Paid Marketing, Quality, Finance, and Ops.
• Build and manage cloud-native data infrastructure (AWS, Redshift, Jenkins) and modern reporting layers (Power BI, SQL, Python).
• Architect & implement predictive models for churn, user engagement, and fraud detection.
• Drive campaign measurement and automation, partnering closely with marketing and product teams.
• Lead internal tool development using no-code platforms like Bubble and Xano to streamline operations and decisioning.
• Anchor data monetization efforts via DMP, DSP, and enrichment layers to unlock new revenue streams.
• Play a key role in 0-1 product building for the group’s new B2C education vertical.
• Collaborate with leadership on identifying and integrating AI/ML use cases into business workflows.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Designing, build and deploy enterprise-wide data lake solution – Jarvis (a headless BI tool) in
• conjunction with Data Engineers, Data Scientists and Dev-ops team including KPI
• understanding, dashboard wireframes and widgets,
• Helping the organizations to uncover & maximize the value of Data science & ML solutions in revenue generation, profit maximization/cost reduction,
• Coordinating with business stakeholders to understand the requirement and then identifying data sources – SAP, Hybris, Google Analytics, Spandhan to integrate in Jarvis (cloud-based analytics solution) along with ETL team – Developed 500+ KPIs and 25+ dashboards for business,
• Providing strong analytical insights, tracking and reporting the critical metrics to the leadership team & promoters

Apr 2021 – Apr 2022 · 1 yr · Mumbai, Maharashtra, India

Dec 2019 – Apr 2021 · 1 yr 4 mos · Greater Bengaluru Area

• Providing text analytics solution through NLP and develop the predictive model into deployable solution,
• Design, create and automate reports and dashboards to track key business metrics across all product line,
• Analyze and mine both structured and unstructured data to drive member-centric insights and illustrating key business trends and drivers through effective data interpretation, including creation of management dashboards that ensure accurate and robust reporting across key business/project metrics,
• Created Data integration strategy for Amazon seller product – Local Shop across pan India,
• Managing external & internal stakeholders along with channel P&L to influence & increase 3P seller business on Amazon,
• Created BI system to analyze sellers GMS with impact on input levers at a partner cohort level and created Partner Confidence Index

Apr 2019 – Dec 2019 · 8 mos

• Customer Analytics & E-commerce ~
• Customer Insights and Analytics :
• Develop segmented customer value models to support cost-effective acquisitions and retention, increase loyalty, and identify cross-shopping opportunities,
• Handling customer Life cycle management,
• Identifying customer trends,interpreting data to support decision making, & creating relevant dashboards,
• Managing CRM system ~ planning and tracking for key festive/cross-sell/winback/prospect campaign,
• Technology Implementation - Solution implementation to streamline Marketing Operations with Manthan Analytics,
• Enhancing the customer lifecycle and value model to help identify opportunities and solutions for the online properties to increase the value of FRL customers shopping offline
• BI & Business Planning for offline stores,
• E- Commerce :
• Managing P&L of online business, including entire operations i.e. Catalog, Content, Traffic generation, Order Management & Service delivery and product roadmap,
• Marketing Automation & Journey creation,
• Implementing omni channel strategy for fbbonline,
• KRA includes ~ Sales, Returns, & NPS,
• Campaign Management,
• Vendor management

Mar 2018 – Mar 2019 · 1 yr

Jan 2016 – Dec 2017 · 1 yr 11 mos

• About the Company:
• Little is a hyper local app(website) for deals in the burgeoning Online to Offline space (O2O). Little is building the largest O2O supply side infrastructure, and already offers deals from over 10000+ merchants. The company is backed by marquee investors like SAIF Partners, Tiger Global and Paytm among others.
• Job Responsibility includes -
• Managing a team of 17 people and successfully running city of Mumbai.
• Formulating and implementing business strategies,aligned with the company vision, for diverse categories of merchants & channel partners.
• Managing Marketing functions like product planning & road maps, consultation and business development as well as handling the pre analysis data and post analysis of product launch.
• Managing national & local hospitalities/chains ; providing consultancy to clients on how to increase business and visibility ,both online and offline, with the help of market trends and competition analysis – 2500+ Merchants with monthly business of 10 Million
• Recommending solutions to increase revenue and maximize operational efficiency, quality, and compliance; as well as handling the pre analysis data and post analysis data of product/campaign launch.
• Analyzing consumer report for Western region- complaints,feedback,ratings- 43% NPS(highest across all cities in Little)
• Working on multiple dashboards with daily scheduled updates using Advanced Excel and Power Bi
• Delivering critical ad-hoc analyses through analytical tools/techniques
• MIS Reporting using MS Excel/Google Spreadsheets and Power Bi

Oct 2015 – Jan 2016 · 3 mos

Mar 2012 – May 2013 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Responsibilities included functional testing, facilitating client and onsite team, handling SQL database, approving and managing status report for client.
• Key Responsibilities:
• Responsible for Requirement analysis, designing, execution and documentation of Test Plans for 2 minor releases.
• Communicated with clients to map business requirements and develop business relationships cordially.
• Managed weekly status reports to ensure clients consistently received timely and complete information.
• Conducted review meetings with business analysts and development team.
• Key Assignments/ Initiatives:
• Maintained constant follow-up on client feedback which decreased rework effort .
• Achieved cost reduction by proactively overhauling the on boarding process and preparation of knowledge transfer documents for new resources.
• Prepared estimates for test effort, work plans based on the project time lines and designed test cases for 2 releases in order to perform testing by team.
• Performed Acceptance Testing and Alpha Testing which Reduced bugs in 3rd and 4th release as compared to 2nd release.