May 2025 – Aug 2025 · 3 mos · Bengaluru, Karnataka, India

• Managing the checkout and payments product at GoKwik, enhancing user experience and checkout conversions for direct-to-consumer companies.

Feb 2023 – Apr 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• I reported to the Director of Product and worked closely with the VP of Product Management, was part of the New user onboarding and Activation team. Worked actively on key revenue driving features like Onboarding and Withdrawal experience (Sell flow)
• Key contributions:
• Owned the onboarding funnel and increased the login success rate by 4% and first saving subscription
• conversion.
• Created onboarding and sell flow feature growth roadmap.
• Redesigned withdrawal and the KYC flow to increase trust, led to an increase in savings per user.
• Helped in end-to-end GTM of high-ticket features like Insurance and Gold vouchers and increased WoW adoption.

Jul 2022 – Jul 2024 · 2 yrs · Remote

• I have helped 10+ clients in launching new products, strategizing and implementing growth solutions.
• My work: https://bento.me/jayaraj-vishvanadhan
• My expertise lies in product development, Go-to-market and solving user adoption.
• In one of my experiences as a growth consultant with a seed-stage gamification startup, I worked with their client's growth and product teams in strategizing and implementing growth solutions(user adoption and retention), few of the notable clients I worked with include Simplilearn, Tata Neum Nyka men, Purplle, ZingBus and other B2C consumer startups.
• To learn more: https://bento.me/jayaraj-vishvanadhan
• Email: jayaraj.gro@gmail.com
• Book a call: https://calendly.com/jayaraj-gro/30min

Aug 2021 – Feb 2023 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• I reported to the Senior Growth Manager and worked with cross-functional teams in GTM of new products, improving SKU discovery and storefront experience.
• Key contributions:
• Launched multi-channel marketing campaigns to drive awareness and adoption for 25+ new SKU launches.
• Contributed towards the rebranding exercise of Swiggy InsanelyGood
• Planned and automated user activation, retargeting, and subscription drip campaigns and reduced dropoffs by 8%.
• Managed app Home page storefront merchandising

May 2020 – Aug 2021 · 1 yr 3 mos · Greater London, England, United Kingdom

• Responsible for planning and launching B2B marketing campaigns for notable UK media and lifestyle brands like Campaign today, PRWeek, ManagementToday, AsianInvestor, AutoCar and C&IT Global.
• Managed the campaigns and content calendar for 8+ Interanaltonal media brands.
• Worked closely with the respective brand managers and guided them in planning and executing the targeted campaigns with the right target segments and suggested ways to improve CTRs and engagement.

Sep 2019 – Nov 2020 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• CreativeO is an independent growth-focused design Agency. Offering Responsive website design, branding and digital identity services based out in Bangalore.
• Built WordPress to hard-code custom-design websites, and offered branding and SEO services for SMEs.
• Worked with 10+ clients, with an average MRR of 75-90K with an 80% gross margin.
• Managed 2 full-time Interns, 1 freelance WordPress developer and Hired Freelancers for design and other additional client requests.

Feb 2019 – Sep 2019 · 7 mos · Bengaluru, Karnataka, India

• Consumer tech startup incubated at IIM Bangalore.
• I worked in the early days of product development.
• A few initiatives I participated in were Product validation through secondary market research and user calls. Established vendor and R&D partnerships for product prototyping.

Dec 2018 – Feb 2019 · 2 mos

Nov 2017 – Jan 2018 · 2 mos · Bangalore Urban, Karnataka, India

• Initiated a project with a team of 3 to develop a Bio-electronics based device to pre-detect Ischemic stroke(Brain). In collaboration with the Dept of Instrumentation physics, IISc.