Aarsha Raveendran

Digital Marketing Specialist

Kerala, India8 yrs 5 mos experience

Key Highlights

Proven track record in digital marketing strategy development.
Expertise in SEO and PPC campaign management.
Strong leadership skills with team mentorship experience.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on SEO and PPC strategies.

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Skills

Core Skills

Digital MarketingSearch Engine Optimization (seo)

Other Skills

AdvertisingAnalyticsBloggingCSSCascading Style Sheets (CSS)Competitor AnalysisContent ManagementContent OptimizationDisplay AdsE-commerce SEOFacebookGoogle AdwordsGoogle AnalyticsGoogle Webmaster ToolsHTML

About

Experienced Senior Digital Marketing with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Advertising, Pay Per Click (PPC), Keyword Research, and Google Webmaster Tools. Strong research professional with a Bachelor of Engineering (B.E.) focused in Information Technology from CMS College of Engineering,Nammakal.

Experience

Netconnect digital agency

Senior Digital Marketing Analyst (Team Lead)

Jun 2021 – Jun 2023 · 2 yrs · Remote

Develop and implement comprehensive digital marketing strategies to achieve organizational goals.
Conduct market research and competitor analysis to identify opportunities and target audiences.
Analyze digital marketing campaigns, website traffic, social media metrics, and other relevant data to
evaluate performance and make data-driven recommendations for optimization. Utilize tools such as
Google Analytics, CRM systems, and marketing automation platforms.
Optimize website content and structure for search engine optimization (SEO) to improve organic
rankings and drive targeted traffic. Manage and optimize search engine marketing (SEM) campaigns,
including keyword research, bid management, and ad copywriting.
Plan, execute, and optimize digital advertising campaigns across multiple channels, such as display ads,
pay-per-click (PPC) ads, social media ads, and remarketing campaigns. Monitor budgets, target audiences,
and campaign performance.
Collaborate with cross-functional teams, including creative, content, and development teams, to ensure
cohesive digital marketing campaigns. Provide guidance and mentorship to junior analysts and marketing
team members.

SEO AuditsWordPressTeam LeadershipResearch SkillsSearch Engine Marketing (SEM)HTML5+26

Onesoft technologies

Digital Marketing Analyst

Sep 2019 – Jun 2021 · 1 yr 9 mos · Kochi, Kerala, India · On-site

Devised strategies to drive online traffic to the company/clients website.
Track conversion rates and implementation of SEO improvements to the website.
Managed online brand and product campaigns to raise brand awareness. (Cutee Soap India)
Improved the usability, design, content and conversion of the company/client website.
Conducted SEO research and plan on-page optimization strategies as per website requirements.
Performed link building activities.
Managed SEO and Social campaigns on a daily basis.
Handled client relations by providing feedback, reports, and updates weekly/monthly.
Managed and monitored rankings results for search engines.

SEO AuditsKeyword ResearchLink BuildingSocial Media MarketingOnline Brand ManagementSearch Engine Optimization (SEO)

Abzer

Senior SEO Specialist

Apr 2017 – Sep 2019 · 2 yrs 5 mos · Cochin Area, India

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve
maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.