Jan 2023 – Aug 2025 · 2 yrs 7 mos · India

Dec 2020 – Dec 2022 · 2 yrs · Mumbai, Maharashtra, India

• Drove 7X revenue growth in 2021 and 2022 by helping brands discover and drive growth via Bharat users insights and establishing new ways of engagement via creator ecosystem/mass market influencer marketing
• Launched and drove marketing efforts to attain 2X growth in user base, grow creator brand perception by 3X, and help grow brands across ShareChat(language social app) and Moj (Short Video Space) by 5X
• Worked with publishers and content makers adapt to the new ecosystem as a preferred destination to reach out Bharat (diverse languages and younger India) to grow their community, content, engagement and monetisation in the short video space

Oct 2017 – Feb 2020 · 2 yrs 4 mos

• Manage business P&L across 50+ markets. Lead a team of 3,000+ globally dispersed professionals across EMEA, Asia and Latam. Serve as member of the Global Executive Committee (2009 – Present) to lead vision, change management, culture building, product evolution, and business transformation.
• Accountable for 10%+ bottom line growth for 50+ global markets by leading clients’ media business transformation, diversifying business, and differentiated thinking in consumer journeys, data, creativity and value creation.
• Oversaw annual strategic business planning, performance metrics and KPI management for 60+ countries in 2019 to help achieve annual targets while launching initiatives and capabilities that position Wavemaker as "agency of the future"
• Achieved 90%+ Client Retention and Acquisition by working with countries via active pitching and prospecting, key client action plans, consumer centric brand strategy, 360deg connected solutions and accountable KPIs
• Grew digital business @25%+ via media transformation for clients and the business by consulting on precision marketing, Personalization@scale and platform expertise across the network
• Drove 50% growth in new areas of Data, Content, Social, eCommerce, Programmatic, Technology, Analytics, Sports, Activation and Experience verticals by increasing engagement with clients, setting up new verticals, driving initiatives to share and incubate successes, and up-skilling talent across the organization
• Won Agency of the Year in Poland, Hungary, Indonesia in industry recognised forums in 2018/2019. Won many industry awards in Turkey, Dubai, Mexico, Singapore, Philippines, Indonesia, Mexico, etc.
• Won Creative agency awards by establishing creative, content capability and business in many markets like Poland, Hungary, Dubai, Turkey, Asia
• Achieved recognition through marketing interviews and panel discussions across Poland, Mexico, Dubai, Spain, Turkey amongst others

Jan 2014 – Dec 2017 · 3 yrs 11 mos

• Promoted to CEO after turning around Maxus to be #1 agency in India in revenue and profit. Led a team of 1,400+ high performing professionals in the APAC region, across 21 offices. Duplicated successful models and learned best practices to client retention, new business, product and fame in the APAC region. Key clients included L’Oréal, Google, Jetstar, Unicharm, Huawei, Subaru apart from helping countries manage their local roster of clients like Vodafone, Hero, ITC, Olx.com, Perfetti in India, Shanghai Auto, DFYL, Pfizer, Bank of Communications in China & Aldi, Hungry Jacks in Australia. Won new clients including JetStar, Unicharm, Huawei, Shanghai Auto, ITC, Aldi, iSelect, Westpac, Tokopedia amongst others.
• Revenue & Growth
• Delivered an average CAGR of 20%+ PBT growth YOY between 2014 to 2018
• Grew topline billings 10% by having a constant balance of client retention and new business initiatives (35%+ in digital, content, social).
• Achieved 90% success in selling new business for 15yrs+, achieved 95%+ in India till 2017
• Delivered average CAGR of 40%+ in diversified services. Mandate spanning across 350+clients across platforms and diversified practices of Digital, Social, Insights, Content, Activation, Retail, Analytics and OOH & Finance.
• Data and Technology
• Key architect of "leading change" across APAC by integrating digital and social media into the core of media business. Developed the product’s core: content, data and creative use of technology to meet enhanced client expectations including data integration, new methods of digital planning, and content communications.
• Launched the Marketing Command Centre tool, MESH (social insights), which is a revenue earner even today. Helped clients read environmental and brand health signals in real-time via technology integration which is key to proactive marketing, content and digital asset management center, crisis and customer loyalty management.

Nov 2006 – Dec 2013 · 7 yrs 1 mo

• Recruited to turnaround Maxus (agency with 70member) and lead rapid growth within the Groupm Network. Resulted in Maxus becoming a global network by 2008, being the top agency in Revenue and PBT by 2014 and a 900 people operations by 2017 (merged with MEC globally to form Wavemaker in 2018)
• Grew Maxus India 10X in 10 years in revenue, 15X in profit. It was named the Fastest Growing Agency in India for 5 years between 2007 – 2013. Achieved being the largest and the most awarded digital media agency in India by 2010
• Created and evangelized new revenue streams for GroupM including advertising on DTH platform, managing biggest sporting event of India (Indian Premier League) to consulting, buying and managing an team
• Built a second agency, Motivator, dedicated to small and medium sized clients. Developed a flanking strategy that enabled the agency to grow to a US$200M business with 25% added to the top line in 5 years.
• Maxus was the driver for GroupM India gaining market share from 39% in 2007 to 45% in 2017.
• Rated by RECMA as the most “SUCCESSFUL & DOMINANT” profile agency in India, 4 years in a row.
• Established Maxus as the Creative Media Shop in India. Most awarded agency in the country for 3/4 years. Rated #1 agency in 4/5 media awards industry forums. Created and led the Maxus culture of “creativitis” from 2008 -2013. Won International recognition at Cannes, FOMA, Spikes and Mashable amongst others
• Named one of the Top 10 Most Influential Individuals in Media and the youngest agency head in the country.
• Maxus was ranked the #1 digital agency of the year across many awards forums since 2012: E4M, Campaign, Mobile Media awards with work shortlisted for a Mashable award in US.
• Used Balance Scorecard framework to create the vision and followed by a 10year roadmap via strategic waves that led to Maxus becoming No.1 agency in revenue and profit by 2014
• Coached and developed team members to earn CEO positions to 8 out of 16 agencies currently in India

Jun 1999 – Oct 2006 · 7 yrs 4 mos · Mumbai Area, India

• Following Coca-Cola’s decision to hire and India-based agency to lead media for the brand in India. Recruited because of reputation for collaboration with the C-suite, for developing world-class strategies and drive change in its India strategy. Retained account ownership from 1999 – 2006.
• Hired as Head of Planning for Coca-Cola on behalf of Madison in 1999 and by 2000 job promoted as Head of Business leading to big changes in Coca-Cola business plans and a wide range of initiatives that created impact and fostered creativity in the Cola wars.
• Implemented large-scale strategic changes which led to Coca-Cola’s increasing media budget by 3 times, divided India into multiple segments, languages and reduce “inefficient zones”. Was subsequently invited to join the brand’s C-suite executives when meeting global counterparts in countries including the U.S. and Japan. The strong relationship led to Coca-Cola working with a local agency network in India for over a decade.
• Promoted as COO of Madison Infinity division in 2004. Led agency business growth @40% CAGR from 2003 - 2006. Expanded the mandate with wins of McDonalds, Marico (FMCG), Asian Paints (no.1 in Paints), Cadburys, TVS (#3 Indian 2-wheeler), Tata Tea (#1 in hot beverages), Dominos, Axis Bank amongst many others client AORs
• Raised the equity of Madison in industry forums with most award wins under the Madison Infinity umbrella, and most importantly formation of great "winning" team and culture, which continues to flourish even today.
• Ensured an almost 100% win ratio when pitching new business while retaining all existing accounts.