Jul 2024 – Nov 2024 · 4 mos · Gurugram, Haryana, India · On-site

• Building product strategy and roadmap for all 3 brands while managing a team of 2 PM’s, 2 Product Interns & a cross functional team of 40+ professionals across departments (Engineering, Design, Sales,Marketing, etc).

Aug 2023 – Jul 2024 · 11 mos · Gurugram, Haryana, India · On-site

• Leading Entire Product Lifecycle for UniAcco (Student Accomodation Marketplace)
• Built & Scaled an internal Cloud based CRM with multiple AI based integrations to improve overall Sales efficiency, conversions and cancellations.
• Built AI based SaaS to measure & improve Agent Call Quality with integrated LMS. Additionally built an AI based product to improve SEO content on PDP pages. Winner of ASL Hackathon for building this.
• Built and revamped multiple user journeys and experiences on the B2C website (User Onboarding Gamification, Improvements on Listing and PDP pages, Live Property Review System, End to End Whatsapp Engagement & Communication)
• End to end Payment journey by integrating Payment Gateways, introducing Direct Payments, Convenience Fees & Auto invoice generation on website
• Built Recommendation Engine from scratch for End Users and Sales team
• Supply Integrations and Automation

Oct 2022 – Aug 2023 · 10 mos · Gurugram, Haryana, India · On-site

May 2022 – Jul 2022 · 2 mos

• Ranked 2nd in a cohort of 130 aspiring product managers

Mar 2021 – Nov 2021 · 8 mos

• > Launched a Health based D2C brand focused on Covid and Orthopaedic products
• > Scaled Profitable business to NMV of 7 figure + / month in 3 months

Sep 2020 – Sep 2022 · 2 yrs · Remote

• Product : Worked on a case to solve retention challenges for chronic patients (60% of users)
• by innovating a product facilitating seamless medication tracking, preventing stockouts.
• Executed primary & secondary research, created low-fidelity prototypes
• Strategy : Worked with Brands, Sourcing, Engineering, Finance and Operations teams to launch Marketplace channel from inception & new products for Private Label Brands which
• contributes to 30% of Private Label Revenue.
• Led the E-commerce Market Channel for PharmEasy Private Label Brands, driving end-to end Business & operations, PnL management, performance marketing, supply chain
• optimization, market analysis and launches of new products. & categories

Oct 2019 – Sep 2020 · 11 mos · Gurgaon, India · On-site

• Built an insights platform for OTA channel (Booking.com), boosting Revpar by 7%.
• Key Process Automations : Promotions, Masking Factor, Visibility Boosters, Managing Cancellation Policies, New Listings & Updates leading to reduction in opex.
• Built time-based Visibility Boosters, contributing to a 1.5% reduction in commission.

Apr 2017 – May 2019 · 2 yrs 1 mo · Gurgaon, India

• Oversaw the largest revenue-generating channel (E-commerce, including Amazon, Flipkart, Shopclues, Bigbasket) for MuscleBlaze, constituting 40% of the brand's total revenue. Achieved a stellar 63% topline growth in the first year, earning recognition for building Amazon as the highest-growing channel.
• Formulated a cost-effective strategy for new product launches on Amazon, rapidly stabilizing organic rankings.
• Optimized Amazon marketing (Sponsored Products and Brands), reducing ACOS from 24% to 17% in the first year.

Aug 2016 – Dec 2016 · 4 mos · New Delhi Area, India

• 1) Analyzed the retention rate of buyers and kept a track on past buyers’ behavior. Managed daily orders and ensured their fulfilment. Maintained the database for previous orders, examined the margins, product categories, shipping charges and delivery durations for the same.
• 2) Worked with Product Team for automating the processes for B2B order placement, generating labels and manifests, tracking orders and related relevant documentation. Developed Prototypes and Wireframes for the same.
• 3) Created a model for cost optimization and service improvisation for choosing best 3PL partner based on parameters like serviceability, zonal cost, weight constraints, etc. Streamlined end-to-end logistics process of shipments in the manufacturers to retailers supply chain.

May 2015 – Jul 2015 · 2 mos · New Delhi Area, India

• Zimply is an e-commerce startup to get home-decor ideas,connect with home experts and shop lifestyle products.
• 1) Led a team of designers and content writers to execute marketing campaigns.
• 2) Increased vendors on board by more than 250% in 60 days by smart marketing strategies and enhancing operational efficiency.
• 3) Developed Content and promotional strategies for social media which increased average organic post reach from 217 to 2600.
• 4) Managed promotional sales & discounts to be given on special occasions and monitored social media web analytics on daily basis.

Dec 2014 – Feb 2015 · 2 mos · Ahmedabad Area, India

• 1) Analysis of various social media channels, website and mobile application for all teams using different metrics.
• 2) Content shared by KKR on social media channels was analyzed against other teams.
• 3) Studied the need of loyalty program and undertook fan base analysis to come up with a new growth trajectory options for KKR.
• 4) Examined monetization plans according to fan base of KKR to increase revenue generated using digital media.

May 2014 – Jun 2014 · 1 mo · Lucknow Area, India

• 1) Performed a Field survey to analyze the price premium of branded food products over unbranded food products.
• 2) Analyzed the data collected using multiple surveys to know perceptions of people over quality, trust and purchase intentions of branded and unbranded food products extrinsically and intrinsically.
• 3) Examined the food categories preferred unbranded rather than branded.
• 4) Qualitatively, related quality perception, extrinsic and intrinsic cues using literature.

Dec 2012 – Feb 2014 · 1 yr 2 mos

• Designed and launched the 8th and 9th edition of the magazine. Designed newsletter for Cognizance
• 2013(Annual technical fest of IIT Roorkee) which was covered by geek gazette.