Jan 2023 – Mar 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• As Vice President of Marketing at Z47 (fka Matrix Partners India), I lead with a strategic vision, overseeing brand development, content, community, PR, and marketing execution.
• I also partner with portfolio founders, helping them scale their businesses through marketing excellence, with the privilege of a bird's-eye view of the trends shaping India’s path to becoming a developed nation.

Oct 2020 – Dec 2022 · 2 yrs 2 mos · Mumbai, Maharashtra, India

• As Head of Brand Marketing at Purplle.com, I played a key role in building the brand marketing function from the ground up, including bringing on board Sara Ali Khan for our first major brand campaign. This initiative drove 3X growth in app installs, 4X growth in first-time users, and resulted in doubling overall revenue.
• I developed a new brand identity for Purplle and its D2C brand NY Bae, while successfully launching 80+ SKUs across platforms like Amazon and Flipkart.
• I led the creation of all content and creative design on the platform, optimizing it for both engagement and commerce, and consistently exceeded performance marketing benchmarks. Through effective PR and strategic partnerships, I enhanced our brand reputation and supported revenue growth.
• Additionally, I scaled our social commerce presence, growing Instagram from 300K to 1M followers, and built a 42-member marketing team that drove sustained success. These efforts collectively contributed to Purplle's journey toward achieving unicorn status.

Jul 2018 – Oct 2020 · 2 yrs 3 mos · Mumbai

• As Lead of Branded Content Strategy & Sales at News18 Digital, I developed a comprehensive revenue and content strategy for the company's digital platforms in 13 languages.

Apr 2016 – Apr 2017 · 1 yr

• As Senior Manager of Client Servicing & Business Development at Think Events India, I took on an entrepreneurial role to scale Think Events into a prominent marketing firm.

Mar 2011 – Mar 2016 · 5 yrs · Mumbai Area, India

• As Assistant Brand Manager at Hindustan Unilever Limited, I played a pivotal role in brand development and innovation across mass, premium, and super-premium brands, including TRESemmé, Sunsilk, Clinic Plus, Brylcreem, CLEAR, and TONI&GUY.
• I collaborated with the South Asia R&D team to develop a new Brylcreem product range, successfully leading blind product tests, and designed contemporary 2D packaging based on consumer insights, ensuring the new designs met all key attributes in testing. I gained insights into the male grooming category, identifying growth opportunities for Brylcreem, and launched India’s first engagement program for Sunsilk, addressing over 200,000 consumer hair care queries via IVRS.
• I spearheaded the successful launch of TONI&GUY in prestige outlets, achieving a 2X sales growth in Year 2, and relaunched Brylcreem in India by redefining its Brand Key, Architecture, Vision, and Marketing Plan.
• I executed a PR launch for TRESemmé, generating €1 million in coverage with a 90% mental reach in the first 8 weeks. Additionally, I innovated India’s first interactive digital salon for TRESemmé, garnering 9 million views and tripling message association, and deployed over 50 customized TONI&GUY counters in prestige outlets, enhancing visual merchandising and driving 40% of sales through eCommerce.
• I also led global brand partnerships for TONI&GUY at London Fashion Week and TRESemmé at Mercedes-Benz Fashion Week, significantly boosting brand credentials.

Apr 2009 – Dec 2010 · 1 yr 8 mos

• As an Associate PR Consultant at Ogilvy, I led public relations efforts for various marketing campaigns, focusing on account strategy, planning, content creation, and media management. I served as the client lead for prominent FMCG brands, including Hindustan Unilever Limited (HUL) in the food and beverage category, Mondelez for Cadbury brands, and Johnson & Johnson for Neutrogena and Clean & Clear.
• I was also a key member of the core team in India for the global launch of OgilvyEarth, a sustainability initiative that partners with brands to promote environmentally responsible practices. This experience allowed me to develop strong relationships with clients and enhance brand visibility through strategic PR initiatives.

Jul 2008 – Mar 2009 · 8 mos

Jun 2007 – Apr 2008 · 10 mos · Mumbai Area, India

• As a Senior Executive in Event Services at Geometry Encompass, I managed the end-to-end execution of national and international events, overseeing all aspects from conceptualization to execution for clients such as Kellogg’s, HSBC Bank, and Standard Chartered Bank. This role honed my skills in event planning and client management, ensuring successful and impactful experiences for all stakeholders involved.

May 2005 – Dec 2010 · 5 yrs 7 mos

• As a journalist, I wrote over 60 articles to Times Group publications across various cities, reaching an average readership of over 15 million in India. This experience helped develop a strong editorial understanding as a storyteller.
• I covered diverse beats, including education, business, lifestyle, fashion, and entertainment, producing content for both print and digital platforms.