Mar 2023 – Present · 3 yrs · Mumbai, Maharashtra, India · Remote

• Project 1: Una Management
• Architected and built a multi-tenant management platform supporting multiple organizations with isolated data models and configurable onboarding flows, ensuring scalability, tenant-level security, and smooth user provisioning.
• Designed a modular user management system to handle relationship status, interests, and preferences, using normalized schemas and optimized queries to support efficient filtering, tracking, and future feature extensibility.
• Developed a real-time analytics dashboard backed by aggregated and indexed data pipelines, visualizing user growth, gender ratio, and age distribution to enable fast insights and data-driven decision-making.
• Implemented an achievements and task-tracking module with flexible rule definitions and state management, enabling consistent milestone tracking and supporting engagement-focused product experimentation.
• Project 2: Dealer Alchemist
• Designed and implemented a scalable, embeddable coupon delivery script integrated across 120+ automobile showroom websites, driving measurable sales uplift by delivering offers without impacting page performance.
• Architected a user behaviour tracking system to capture engagement time, session duration, page depth, and visit frequency, enabling data-driven coupon triggers and analytics at scale.
• Built a rule-based visibility and restriction engine including cooldown windows (once-closed suppression), and configurable display conditions (time on site, scroll depth thresholds), ensuring controlled exposure and improved user experience.
• Designed a configurable filter framework and relational database schema supporting dynamic filter groups with nested AND / OR conditions, allowing non-technical users to create, copy, and manage complex filtering logic efficiently.