Rishabh Gupta — CEO

I am a Senior Tech Lead at CP Axtra (Makro & Lotus, Thailand’s largest retail/e-commerce group), where I lead Search, AI, Recommendations, Personalization, Cart/Checkout, and Fulfilment integrations across multiple markets, including Malaysia. With a B.Tech in Computer Science from IIT Bhubaneswar (AIR 2753, top 0.18% in JEE Advanced), I specialize in building and scaling AI-driven platforms at the intersection of machine learning, backend engineering, and business revenue systems. 🔑 Key Highlights Patents: 2 granted and 3 pending, including: Personalized Ranking via LLM distillation (LLM4Rank + PEFT → LightGBM) that drove +43.9% conversion and +52.6% add-to-basket. Thai Autocorrect via BK-Tree variation with phonetic, keyboard, and frequency signals that achieved ~86% accuracy at scale. Search & Personalization: Built and expanded in-house platforms from Makro (B2B, Top-5 app in Thailand) to Lotus (B2C) in just 4 months, beating Salesforce/Ascend in A/B tests (55% CTR @ 120 rps, 74% checkout influence, THB 100M/day). Checkout & Fulfilment: Modernized legacy systems, integrated new PG, eliminated double refunds, and delivered THB 30–37M in savings. Malaysia Expansion: Leading a THB 73M backend rollout connecting modern services with legacy POS/retail systems. Promotions/pricing & cart engine: Built a low-latency cart + promotion/pricing engine on Redis + Postgres, replacing Magento Unified AI Ecosystem: Designed a group-wide platform approved, unifying search, recs, personalization, content gen, enrichment, and self-correction. ⚡️ Beyond core systems, I’ve driven recommendations (28% conversion, 70k/w conversions), autocomplete (11% → 26% uplift), indexing (1M docs/hr), and analytics/event tracking pipelines that power CP Axtra’s growth.

Stackforce AI infers this person is a Backend-heavy Fullstack Engineer specializing in AI-driven e-commerce solutions.

Location: Bangkok, Bangkok City, Thailand

Experience: 6 yrs 2 mos