Sep 2024 – Jan 2025 · 4 mos · Bangalore Urban, Karnataka, India · On-site

• Received the Spotlight award for closing IPO readiness projects in stringent timelines and moving key business metrics
• Built Gift Card Flow with Pine Labs, driving 10,000+ Gift Card sales, 30% AOV increase, adding INR 1 Cr GMV in a month
• Migrated wallet from Closed to Semi-closed entity, moved Promotional Cash to coupons, saving 40% on GST spends

Jan 2024 – Aug 2024 · 7 mos · Bengaluru, Karnataka, India

• Growth Product Manager, Free Products- Scaler.com, Lead to Pay
• Optimized Payments funnels & Free Product experience, improved the Lead to pay of Free Product from 1.45% to 2.37%
• Improved the register to attend rate of free classes from 10% to 17% by collaborating with marketing leaders
• Revamped Alumni Directory Page to increase L2P from 5% to 13% by collaborating with Sales leaders
• Platform Product Manager, Drona - Internal Zoom/Google Meet for Scaler
• Led the revamp of the platform with 30K+ monthly users by conducting user research and extensive data analysis
• Built On-Drona X-ray mirroring Amazon Prime X-ray capability, increased learners’ problem solving rate by 15%
• Ideated and executed On-Drona AI powered Auto responses, improved question to answer rate from 53% to 86%

Nov 2022 – Jan 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Product Lead - Core Learning and Instructor Pod
• Owned the Instructor teaching experience in direct collaboration with the founders and program leaders
• Increased class ratings by ~8% by building Cue-Cards for Instructors, the class structure for 15,000+ learners
• Help reduce the monthly burns by 50% by productising key operationally led processes.
• Product Lead - Referral Pod
• Boosted the contribution of Referrals to sales from 11% to 36% generating INR 18 Cr in revenue per month
• Increased the Request a CallBack opt-in for referral from ~450 a month to ~1500 a month leading to 233% increase
• Developed a gamified Referral Calculator with the highest Lead to payment ratio of 25% across all IPs

Jun 2022 – Nov 2022 · 5 mos

• One of the 5 PMs for the Growth Pod for Free Trial Segment of Byju's Classes
• Led the product marketing initiative, integrated CleverTap & improved user activation for Free Trial Classes
• Built hypothesis and ran A/B experiments by integrating VWO and increased class joiners by 20%
• Researched and contributed to the Paid User experience revamp(a 0 to 1 initiative), currently in discovery phase

Jun 2021 – Dec 2021 · 6 mos

• Spearheaded operations with a focus on strategy - refining the product, finding USP, product road mapping & execution
• Performed the product need assessment and market research by surveying and interviewing 200+ people( 25% in-person interview)
• Estimated & Mapped the tech architecture, interviewed multiple tech candidates and onboarded a Tech Person
• Built the prototype of the product using Figma followed by rounds of iteration based on user feedback

May 2021 – Jul 2021 · 2 mos

• Worked on ideating and building the prototype using Figma for 2 products - CV Builder and Video Resume Builder
• Benchmarked features and functionality of 12+ CV Builder and 6+ Video resume Builder tools available in the market
• Mapped user journeys, built thesis for feature additions, and did the copywriting for the entire CV Builder Mobile and Website tool
• Recieved the Most Innovative Intern Award for innovative and critical contributions to the product

Jun 2020 – Aug 2020 · 2 mos · Bengaluru, Karnataka, India

• Spencer Stuart is one of the world’s leading executive search consulting firms. The firm also provides Board Services, Executive Assessment and Leadership Advisory Services.
• Selected through a rigorous on-campus internship selection process
• Collaborated with a team of an Analyst and a Consultant to work on the Global In-house Centre(GICs) Business Development Project in India
• Extensively researched to create knowledge for the firm on the USA Headquartered GICs in India using preliminary data from NASSCOM reports
• Created a database of 350+ GICs in India with multiple data points using open sources on the internet
• Mapped 600+ key leaders(CXOs) from Financial Service GICs in India using sources like LinkedIn
• Identified potential clients from across various industries by a rigorous analysis of the USA and India office database

May 2019 – Jun 2019 · 1 mo · Gurgaon, India

• Program Intern for Plaksha University's flagship program Young Technology Scholars
• Led the Social Media Outreach(Pre, Post and during the program)
• Media documentation of the entire program
• Ensured the smooth functioning of the program by looking after the logistics and assisting the scholars, TAs and professors for the program

Oct 2017 – Aug 2018 · 10 mos · Bhopal Area, India

• The Youthquake Project is an outcome of the frustration to the fact that a lot of young people having an immense amount of dynamism and vast capabilities, disappointingly put their efforts in the aspects of their least interest. This inspired us to establish ‘The Youthquake Project’, an alternate avenue enabling the youth to use their vitalities to address some pressing issues of the society using entrepreneurship as a tool.
• For more: https://www.facebook.com/notes/the-youthquake-project/about-us/1766837226724227/
• Milestones:
• Baatcheet - An Informal open conversation on Facilitating Youth Participation.(Mar '18)
• T-labs summer camp - A Collaborative Initiative by Prakriti Initiative & The Youthquake Project.(May '18)
• Book Donation Camp - A Collaborative Initiative by My FM and The Youthquake Project (Under Construction)
• Just Queeriosity - A social media campaign to bash out stereotypes and myths around Lesbians, Gays, Bisexuals, Transgenders, Queer etc. (LGTBQ+)(May-June '18)

Sep 2016 – Jul 2018 · 1 yr 10 mos · Bhopal

• TOC MEDIA PRIVATE LIMITED is the parent company of 'THE OPTIMIST CITIZEN' - India's first Purely Positive Newspaper.
• Roles and Responsibilities at TOC MEDIA PRIVATE LIMITED:
• Assisted the founders in creating the ethics, value and outlook of the brand and the organisation.
• Presented strategic developments in the product.
• Did extensive research and helped incorporate developments within the company.

Jul 2016 – Sep 2016 · 2 mos

• Started as a Content Intern in the editorial department and later got escalated to Junior Content Manager after a month.
• Key Roles and Responsibilities:
• Managed and created content for the newspaper.
• Researched and generated story leads for newspaper.
• Interviewed news subjects over telephone and email.

Jun 2016 – Jul 2018 · 2 yrs 1 mo

• THE OPTIMIST CITIZEN - INDIA'S FIRST PURELY POSITIVE NEWSPAPER (www.theoptimistcitizen.com)
• ‘The Optimist Citizen’ is a Newspaper presenting Good News ranging from inspiring stories, to stories of unsung heroes, good governance, achievements, acts of courage, and everything that can create optimism and bring back hope in society. It is a newspaper that chooses to bury all the bad and negative news, by bringing out positive stories from around the globe, to show that there is more good happening than bad.
• Listed in Forbes 30 Under 30 Asia list of 2019 under Media, Marketing & Advertising
• Nominated for Social Media for Empowerment Awards'18 by DEF Foundation
• Headed the social media department as one of the five core team members on board
• Covered 500+ positive stories, curated new content formats and tailored & executed digital marketing strategies to drive conversions
• Co-headed a Social Media Campaign, Positively Penned, which reached out to 2.5 Million Netizens and raised 2.2 Million INR for various social causes
• Organised an offline event - Citizen Library, a storytelling event with 6+ speakers and a turn out of 150+ people
• Directed a mini video-series on 3 Cancer Survivors to inspire Cancer Patients