Oct 2021 – Aug 2023 · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

• User Onboarding:
• Launched Google Sign in feature to reduce drop offs from 22% to 12% at the email page.
• Integrated OCR feature on PAN/DOB page to reduce drop offs from 16% to 11%.
• Launched Reverse Penny Drop feature via UPI for bank verification to reduce drop offs by 30%.
• Launched WhatsApp Bot to trigger pending onboarding process and edit user application in
• case of rejection.
• User Activation:
• Launched Research call performance visibility card stacks on landing page of Arihant plus app
• to increase user activation (On-boarded User/Active User) by 20%.
• Launched WhatsApp Activation bot to reduce drop off by 10% from User on-boarded stage to
• app login stage.
• Optimized user funnel by deriving user from place trade screen to fund addition to successfully
• placing trade in case of insufficient funds.
• Launched Smart Search feature to improve CTR by 20%.
• FO Activation: Segment Activation Funnel
• Launched in-app FO Activation feature via re-kyc to enhance user experience.
• Identified and placed FO Activation triggers throughout the app to increase segment activation
• rates by 8%. (Contract information page, Adding contract to watch list etc.)
• USP Products:
• First Movers
• Built Strategy builder product (Pre-Defined strategies, Custom Strategies and Research call strategies) on Arihant plus.
• User Retention:
• IPO
• Basket order (creating directly from option chain)
• Alerts
• Back office reports
• Calendar spread
• Bracket order/ Cover order/ GTD order
• Growth Products:
• MTF & Pledge

Jan 2021 – Oct 2021 · 9 mos · Mumbai, Maharashtra, India · On-site

• Built “Real School” Product from scratch and launched a creative Real TV feature to encourage
• peer to peer learning.
• Enhanced chat bot modules in “Fluent Life” Product to increase lead generation by 20%
• Built and launched a new innovative “Fluent Life student portal” over android/iOS application.
• Moved 40000+ existing users to the new platform by devising a migration strategy.
• Enhanced the Product referral feature across all the Ufaber products to increase revenue by
• 10%
• Launched internal trainer Rating feature on “Teach admin Portal” to monitor trainer growth and
• improvement over time
• Launched feature to automate the Demo class booking process coordinating with ops team,
• trainer team, sales team etc. Made a transition from manual processes to fully automated
• systems.
• Built Content management system for “IELTS NINJA” product managing multiple exams
• including IELTS, GRE, TOEFL etc.

Jul 2019 – Jan 2021 · 1 yr 6 mos

• Raised Pre-Seed Funding from Nidhi Prayas, AIT (Top 10 out of 200+ Applications),
• BREC|CCAMP 2020 (Runner up, 2nd out of 1000+ Applications) and Innocity| CIIE, IIMA.
• Conducted multiple market research drives to define and validate problem statements, product
• requirements, product feasibility, customer adaptability and product usability from 100+
• Neurologists and physiotherapists pan India.
• Built the “Nexstep” product from scratch to facilitate gamified rehabilitation for Stroke's
• patients.
• Enhanced the Gamified training/rehabilitation approach by integrating machine learning
• algorithms to decrease the user recovery period by 15%.
• Built and Enhanced the Game experience for users to increase user engagement by 12%.