Laura Newby

CEO

Sheffield, United Kingdom19 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Over 20 years in Customer Success leadership.
  • Expert in scaling CS functions in SaaS.
  • Passionate about customer-centric culture.
Stackforce AI infers this person is a SaaS Customer Success Leader with extensive experience in client engagement and team management.

Contact

Skills

Other Skills

ADP WorkforceAccountantsAccountingBusinessBusiness DevelopmentBusiness PlanningBusiness StrategyCRMClient ServiceCoachingCoaching & MentoringComputer EthicsCorporate TaxCustomer ExperienceCustomer Retention

About

With over 20 years of experience in Customer Success, I’ve had the privilege of partnering with diverse clients across the SaaS industry to drive meaningful business outcomes. My passion lies in building strong, long-lasting relationships with customers, helping them unlock the full potential of the solutions we provide. Throughout my career, I’ve been focused on creating a customer-centric culture, ensuring that teams are aligned to deliver exceptional value at every stage of the customer journey. As a Customer Success Leader, I’ve led and developed high-performing teams that prioritise proactive engagement, measurable results, and continuous improvement. I am experienced in scaling CS functions for growing SaaS organisations, implementing strategies that enhance customer satisfaction, reduce churn, and drive expansion. I thrive in dynamic, fast-paced environments where collaboration, adaptability, and data-driven decision-making are key to success. Whether working with SMBs or enterprise-level clients, my goal has always been to ensure that the customer feels supported, understood, and empowered to achieve their objectives. Looking forward, I’m excited to continue evolving in the ever-changing SaaS landscape, where customer success is critical to growth, retention, and innovation.

Experience

19 yrs 3 mos
Total Experience
3 yrs 1 mo
Average Tenure
3 yrs 6 mos
Current Experience

Druva

5 roles

Senior Director of Customer Success (International and USA Enterprise)

Promoted

Jul 2025Present · 10 mos

Director of Customer Success (International and USA Enterprise)

Oct 2024Jul 2025 · 9 mos

Director of Customer Success (International)

Promoted

Nov 2023Oct 2024 · 11 mos

Senior Manager Customer Success International (EMEA and APAC)

Nov 2022Nov 2023 · 1 yr

Senior Manager Customer Success EMEA

Sep 2022Nov 2022 · 2 mos

Riskonnect, inc.

3 roles

EMEA Customer Success Management Team Manager

Promoted

May 2021Sep 2022 · 1 yr 4 mos

Customer Success Management Team Leader

May 2020May 2021 · 1 yr

Xactium

Jul 2017May 2020 · 2 yrs 10 mos

Xactium

3 roles

Sales Team Leader

Sep 2019May 2020 · 8 mos

  • This role involves creating standard processes for the sales team from creation of leads through to the sign off of a sale. This involves working closely with our sales team to document their processes and to share knowledge throughout the team.
  • I also report on key numbers using data in our CRM to monitor trends, KPIs, successes and learning points.
  • I am also focusing on improving communications within the sales team and with other teams to ensure the customer experience is clear and structured.

Senior Customer Success Account Manager

May 2019May 2020 · 1 yr

  • As Senior Customer Success Account Manager I am the primary post-sales customer contact manager for all customer accounts at Xactium, working with customers to ensure successful customer adoption of Xactium products and taking full ownership of the accounts post-implementation.
  • I am also responsible for managing the Customer Success Account Management team to successfully adopt relationships with their customers. Measuring the teams success through regular meetings and individual reviews against targets and objectives.

Customer Success Account Manager

Jul 2017Apr 2019 · 1 yr 9 mos

  • Xactium is a cloud based Risk Management software vendor that is changing the way that regulated organisations regard and manage their risk. Our flexible and collaborative platform ensures that organisations such the FCA, Direct Line Group, JLT and Homeserve can stay up to date and respond rapidly to both business and regulatory change.
  • Our advanced reporting capability provides a centralised, real-time view of all your risks, controls, actions and incidents. Flexible analytics and workflow tools enable timely and accurate information for decision making and rapid response to escalating issues and risks.
  • As Customer Success Account Manager I am one of the main contacts for our clients with regards to any of the services they receive from Xactium. This includes regular meetings to ensure our clients are happy with the products and services they use, to take part in discussions of any requirements they may have and to review any potential updates or news from Xactium. As well as face to face meetings I am a point of contact in the office either over the phone or through email correspondence to help communications with the team as a whole.
  • I run regular training sessions either face to face or online on how to successfully use our cloud based modules.

Added value solutions ltd

3 roles

Practice Growth Expert

Dec 2016Jul 2017 · 7 mos

  • Added Value Solutions Ltd is the Head Office and trading name of AVN.
  • AVN is an association of accountants working to make the UK's owner managed businesses the most successful and enjoyable to run in the world.
  • All over the UK, hundreds of accountants are using AVN resources, tools and support to help themselves and their clients become more successful, more profitable and enjoy what they do much, much more.
  • In my final role at AVN I focused on working with AVN members to help the grow their practices. Providing support over the phone, on online platforms and in live in house training. Covering aspects including marketing, pricing, getting and converting prospects and many more key areas.

Product Development and Software Trainer

Jan 2014Nov 2016 · 2 yrs 10 mos

  • In this role I focused on the development and updating of resources, training and systems for our members.
  • I developed and ran various training programmes. These were one to one or group based training either in person or via webinar. I have also developed interactive training programmes using Adobe connect and Adobe Captivate.
  • I recorded and updated training videos using Camtasia software.
  • In order to gain feedback on our products and training I used survey monkey and mailchimp to create online surveys and mailing lists.
  • I have developed resources and handouts to strengthen the training programmes.
  • I was also still a point of contact for our members to contact for any help or guidance with our products and ideas.

Client Manager

Oct 2007Dec 2013 · 6 yrs 2 mos

  • As a client manager I was responsible for the support of 60 – 80 member firms. I was there to provide training, support and guidance of the AVN tools and resources. This support is all through proactive contact with members.
  • I also provided reactive support to the whole membership over the phone and through email.
  • I was one of the trainers at AVN providing online and live in-house training on our products and resources to members.
  • I tested any of the software products we launch and created training videos and programmes for them.

Hbos

Mortgage Servicing Client Manager

Sep 2006Sep 2007 · 1 yr · Greater Sheffield Area

  • HBOS was formed by the 2001 merger of Halifax plc and the Bank of Scotland.The formation of HBOS was heralded as creating a fifth force in British banking as it created a company of comparable size and stature to the established Big Four UK retail banks. It was also the UK's largest mortgage lender.
  • I helped clients over the phone with any queries on existing mortgages. This included explanation of any correspondence sent out regarding the mortgage e.g. interest rate changes, explaining payment holidays, discussing payment methods, looking at interest only options and also dealing with relatives on behalf of clients. I also had to make sure clients were transferred to correct departments following strict transfer guidelines. I dealt with many difficult calls with bereaved relatives in a professional and caring way.

Education

Sheffield Hallam University

BSc — Tourism Management

Jan 2002Jan 2006

East Riding College

AVCE — Travel and Tourism

Jan 2000Jan 2002

Wolfreton School

GSCE — 11 Subjects

Jan 1994Jan 1999

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