Nov 2024 – Jul 2025 · 8 mos · Palo Alto, California, United States

• Leading design teams to redefine Service products for Ford Motor Company, enhancing dealer tools and customer app experiences.
• Implementing innovative design strategies to improve safety, security, and service offerings.
• Spearheading the evolution of in-vehicle and companion app experiences, driving user engagement and satisfaction.

Jun 2023 – Oct 2024 · 1 yr 4 mos · Palo Alto, California, United States

• Supporting the transformation at Ford to Ford+. Building a new digital platform for Ford's EV and autonoumous vehicles with a focus on Safety and Security as a key diffrentiator.

Apr 2022 – Jun 2023 · 1 yr 2 mos

• Part of the new Futures Design Team at Amazon’s Devices. We’re responsible for exploring, thinking, tinkering and building think big ideas for the 2 to 10 year timeline. We’re diving deep into the needs of our customers globally to build product and services that are truly meaningful to their idea of self and the home.

Nov 2021 – Apr 2022 · 5 mos

Mar 2020 – Oct 2021 · 1 yr 7 mos

• UX Lab is the advanced concept design team within Devices Design Group. We combine research, design, and prototyping to show business and technology partners how customers might experience a given product or service. This results in more thorough working backwards documents, greater clarity in engineering goals, and UX-grounded pre-concept explorations.

Dec 2018 – Mar 2020 · 1 yr 3 mos · Austin, Texas Area

• Develop, review and critique designs using Mural, Sketch, and Invision or the IBM Cloud platform while collaborating with product managers, front-end developers, back-end developers, and content designers.
• Define and scope the work according to user needs, generative research, user testing, business goals, technical feasibility, and industry needs.
• Work with middle management towards the overall growth of the platform. Side projects that enable teams to streamline their growth efforts on the platform instead of working in silos.
• Quickly deliver, present, and communicate solutions to cross-functional teams.
• Work with other ux designers, visual designers, researchers, and product managers to understand user’s needs and behaviors for the discover and buy experience on IBM Cloud.
• Take part in and lead UX activities (in-person and remote) in an Agile environment such as user/design research, interviews, and workshops.
• Translate findings into usable and effective user experiences.

Jun 2018 – Feb 2020 · 1 yr 8 mos · Austin, Texas Area

• Creating a seamless desktop and mobile web experience for a book about Nilgiris, the blue mountains in India.
• Web experience for a crowdfunded documentary on Huntington's - a rare genetic disorder.
• Brand guidelines, tone of voice document and application of brand on products for House of Masaba - A popular fashion label for bold women in India.

Mar 2018 – Present · 8 yrs

• SXSW • Remote Design week • Awwwards Learning Academy • UXDX Conference • Convey UX • Guest speaker at universities and bootcamps - Brain Station, Harbour.Space, OpenIDEO.

Apr 2017 – Mar 2018 · 11 mos · Barcelona Area, Spain

• Assembled and moderated a panel for SXSW 2018 titled ‘The future of education’s relationship with startups’.
• Drafted the product requirement document, carried out customer interviews & observation studies, prioritized key features to create the MVP, created low fidelity to high fidelity wireframes using Sketch, planned and carried out usability tests with Principle and created UI style guide for the moonshot project, Harbour.Space Connect.
• Worked closely with the development team to ensure proper implementation of the responsive web design on mobile and desktop with a good understanding of basic HTML, CSS and Javascript.

Oct 2015 – Jul 2016 · 9 mos · Mumbai Area, India

• Designed an app for startup founders to keep track of their employees’ attendance and payroll. From user research and hand sketches to pixel-perfect screens using Sketch and Adobe Creative Suite. Usability tests and client feedback carried out on Invision. Worked with developers to create the imagined experience on Zeplin.
• Planned and hosted design thinking sessions with the team behind a luxury e-commerce platform to identify value propositions and market needs.
• Was part of the core team that worked closely with product managers and engineers to design Maatrum, a website that is significantly reducing real estate fraud in Chennai, India. Pixel perfect screens created using Sketch and Adobe Creative Suite. Designed with the basic understanding of HTML, CSS, and Javascript.