Jan 2025 – Mar 2025 · 2 mos

• Hyperpure Plus: Designed and introduced a delivery fee waiver plan, boosting order frequency by 2.5 times, driving a 2x increase in GMV, and improving customer retention
• HP Pulse App: Conceptualized and built a productivity app for Key Account Managers, doubling their efficiency and reducing first-order conversion time by 12%

Sep 2022 – Jan 2025 · 2 yrs 4 mos

• Successfully designed and implemented a dynamic cart value-based discount feature, leading to an impressive 18% increase in the AOV, leveraged a data-driven approach to identify optimal discount thresholds, ensuring effectiveness
• Conceptualized and successfully implemented a direct delivery model, significantly enhancing profit margins (60%) while reducing warehousing cost 3% GMV uptick
• Proposed an in-house recommendation solution, suggesting ingredient purchases based on the basis of restaurant's top-selling dishes
• Revamped homepage and introduced category-based rails, boosting new products adoption by 40%
• Elevated category and search page designs, leading to a 2X increase in sub-category visibility and new vertical purchases
• Implemented pre-tax pricing strategy to incentivize user purchases, resulting in a notable 4% rise in average order value
• Conducted price benchmarking against similar platforms to ensure competitive pricing and maintain pricing sanity
• Spearheaded a successful "Go Green" initiative aimed at mitigating carbon footprints by implementing an opt-out system for invoices, resulting in an impressive 40% adoption, contributing to an annual savings of 10L
• Played a key role in achieving a noteworthy 12% increase in CTR by implementating of persuasive elements on product cards
• Pioneered implementation of a grocery list, allowing seamless product addition & checkout for better UX resulting 4% OTR increase

Jun 2022 – Sep 2022 · 3 mos

• Introduced a new pricing slab to enhance the value proposition, resulting in a monthly incremental margin of 30L
• Optimized MOV and delivery charges for cohorts, boosting customer satisfaction and conversion rates

Jan 2022 – Jun 2022 · 5 mos · Bengaluru, Karnataka, India

• Designed and maintained dashboards with help of SQL, MicroStrategy, CleverTap and Metabase to make quick business decisions and keep track of users.
• Instrumented the UX design to keep track of metrics for upcoming feature on android app (SurgiCare, Savings Cart)
• Integrated AB Experiment analysis focused towards, optimizing the delivery fee for cohorts of power users, which lead to increase in revenue

Jan 2022 – May 2022 · 4 mos · Delhi, India

• Started a platform for job aspirants
• Spearheaded a successful platform aimed at connecting students who secured placements with those seeking
• opportunities, facilitating valuable interactions and knowledge-sharing within the community.
• Developed a fee-based model that enabled seamless networking and mentorship, equipping students with essential
• interview preparation skills

Oct 2021 – Jan 2022 · 3 mos · Gurugram, Haryana, India

• Engineered a product to certify the skill-set of leading data scientists.
• Surpassed the target of 1400 questions formulated in the fields of ML, DL, SQL, EDA/ Statistics.
• Evaluated projects and conducted 12+ doubt clearing sessions for Analytics Vidhya’s partnership with Internshala for a program dubbed JOS.

Jun 2021 – Jul 2021 · 1 mo · Gurugram, Haryana, India

• Analysed market trends for household electrical tasks and other home services.
• Compiled user data and built a strong base of trust at ground level for good business relationships
• Acquired service professionals from a wide spectrum of fields, thereby, brought on board 120 professionals in a month

Apr 2021 – May 2021 · 1 mo · Nagpur, Maharashtra, India

• Managed a project to observe the change in mobility patterns of people in Germany for covid affected year
• Used real time parking sensors and other parameters such as tickets issued, shopping pattern
• Forecasted the plots for 2020 (covid year) with just 1.2% error with help statistical operations like SARIMA and SARIMAX

Nov 2020 – Jan 2021 · 2 mos

• Attempted tasks to gain insights with text-based format (.txt,.pdf,.html) 10K files,
• Used python dictionaries to analyse high-frequency terms related to risk factors.
• Deployed the task with libraries such as beautiful soup, PyPDF2, HTML parser for text extraction.
• Also worked for the upcoming symposium related to Data Science and Analytics to be held by IIM-A.

Aug 2020 – Jul 2021 · 11 mos

• Entrusted the responsibility of handling the Campus Ambassador and headed more than 500 Campus Ambassadors from across the country.
• Launched Engifest 2. O amid pandemic and saw a participation of more than 6,000 and supervised Freshers’19, Freshers’20, and Farewell’21

Aug 2019 – Aug 2020 · 1 yr

• Orchestrated a team of over 100 students bifurcated into 5 sub-teams, responsible for and company-specific marketing plans and proposals.
• Bagged sponsorship from companies consisting of Nescafe, Rapido, etc. of more than 60 lakhs (20% increase).
• Mentored the team for execution of an event with a varied set of International and national artists with a footfall of over 1,20,000

Apr 2020 – Jun 2020 · 2 mos

• Involved in a team that was solely responsible for all operations, Generated leads for business firms.
• Formalized upon a business strategy to focus and segment targeted customers.
• Researched upon a GTM Strategy and forecasted the impact post-COVID 19 in the supply sector.
• Conducted a survey, to have a better understanding of the targeted customer segment

Dec 2019 – Jan 2020 · 1 mo · New Delhi Area, India

• Implemented knowledge gathered via extensive market research on customer needs
• Incorporated the insight obtained into improving the overall design of the product
• Analysed the product demand and designed the new Roadway lighting series (20W) functioning lights
• Used Solid works that included assembling with the feature of an auto turn off mechanism
• The series had rating of IP-65 thus making them both dust and water proof

Jun 2019 – Aug 2019 · 2 mos · New Delhi Area, India

Apr 2019 – Apr 2019 · 0 mo · New Delhi Area, India

Oct 2018 – Jul 2019 · 9 mos

Oct 2018 – Apr 2019 · 6 mos

Oct 2018 – May 2019 · 7 mos · New Delhi Area, India

Sep 2018 – Dec 2019 · 1 yr 3 mos · New Delhi Area, India

Sep 2018 – Aug 2019 · 11 mos · New Delhi Area, India

Aug 2018 – Aug 2019 · 1 yr · New Delhi Area, India

Sep 2018 – Sep 2018 · 0 mo · New Delhi Area, India