Will Lyon

CEO

Brooklyn, New York, United States9 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led GTM strategy for multiple channels at Rippling.
  • Advised early-stage founders at Lorimer Ventures.
  • Achieved Presidents Club recognition at 6sense.
Stackforce AI infers this person is a SaaS and venture capital expert with a strong focus on GTM strategies.

Contact

Skills

Other Skills

6sense RevenueAI™Customer ServiceMicrosoft ExcelMicrosoft OfficeMicrosoft WordNatural GasPowerPointPresentationsPublic SpeakingResearchSocial MediaTennisWorkday

Experience

9 yrs 7 mos
Total Experience
1 yr 4 mos
Average Tenure
4 yrs
Current Experience

Rippling

Head of Channel GTM

Mar 2025Present · 1 yr 2 mos · New York, New York, United States

  • I lead the end-to-end GTM strategy for Rippling’s Accountant, Broker, and Private Equity channels. I manage three distinct full-stack teams, building the 0-to-1 engines that drive scalable pipeline and revenue growth across our most critical partner segments. I work in lockstep with my counterparts in Sales to support the revenue targets of three dedicated sales organizations. My work covers the entire partner lifecycle from initial awareness to post-sale advocacy, while facilitating executive advisory boards to ensure our product roadmap is deeply aligned with the needs of our top-tier partners.

6sense

4 roles

Professional Services Sales & GTM

Apr 2024Apr 2025 · 1 yr · New York, United States

  • Developing and scaling our services selling motion and overall GTM model @ 6sense
  • Presidents Club 2025

Head of Vertical and Segment Marketing

Promoted

Jan 2023May 2024 · 1 yr 4 mos · New York, United States

  • End-to-end GTM strategy. Centrally focused on scaling and expanding our market share within our key strategic growth areas of the business - verticals, high growth startups and geographic expansion.
  • Success (new revenue generation) is enabled through cross-functional collaboration, making work across sales, operations, enablement, product, marketing and our partner team an essential part of the role.

Sr. Manager, Strategic Marketing and Industry Solutions

Mar 2022Jan 2023 · 10 mos · New York, United States

  • Presidents Club 2022

Product Marketing Manager

Apr 2021Mar 2022 · 11 mos · New York, United States

Hellotrace

GTM Advisor

Aug 2023Dec 2024 · 1 yr 4 mos · New York, United States

  • Trace organizes your existing data assets into metrics, segments and input/output relationships to power high quality insights and decision making across the organization.
  • Trace utilizes metric trees to accelerate recurring or ad-hoc analysis workflows between data and business consumers such as finance, product, growth, operations and executive teams.

Lorimer ventures

Venture Partner

May 2022Present · 4 yrs · Brooklyn, New York, United States

  • Lorimer Ventures is a Brooklyn-based venture fund made up of founders, operators, and financial professionals who have experience building enterprise SaaS companies from pre-revenue to post-IPO. We bring a founder-first perspective to each company we back and leverage our collective experience and network to help early stage founders scale their businesses, products, and fundraising. At our core we strive to be a trusted partner and offer founders the guidance and advisory to help scale their concepts from seed to exit.
  • https://www.crunchbase.com/organization/lorimer-ventures

Appirio

2 roles

Manager of Business & Strategy

Apr 2019Apr 2021 · 2 yrs · Greater Chicago Area

  • Fueling business growth and corporate culture through breathing life into strategic objectives and scaling globally with purpose. The Office of Business and Strategy solidifies differentiators, aligns sales processes, introduces new offerings, explores inorganic growth through M&A and continues to push the boundaries on internal communications and culture.

HCM Strategy Consultant

Apr 2017Apr 2018 · 1 yr · Indianapolis, Indiana Area

  • Deliver outcome-based transformation initiatives to a variety of multinational clients through a people, process and technology approach
  • Assisted in developing new strategic offerings in performance enablement transformation, HR service delivery and learning transformation
  • Workday HCM Certified

Wipro limited

Global Lead, Culture Works

Apr 2018Apr 2019 · 1 yr · Greater Chicago Area

  • The Culture Works Team at Wipro is responsible for a new strategic effort within the global organization to invest and focus on the enhancement of the company culture, and the way we work with one another and our customers. We believe that technology enables but that people must come first.
  • As society navigates the 4th industrial revolution, a revolution characterized by a range of new technologies fusing the digital and biological worlds, this team is committed to surrounding and influencing the Wipro Worker Experience through the intersection of human behavior and technology with intention to #SparkTheCulture for the future betterment of the organization and it’s number one priority, it’s customers.

Marcus & millichap

Intern

May 2016Aug 2016 · 3 mos · Greater New York City Area

  • Attended client first meetings with brokers, did due diligence and prepared presentations for the building owners
  • Conducted comps analysis on recently sold mixed-use buildings in core Manhattan

Promus holdings, llc

Intern

Jun 2015Aug 2015 · 2 mos · Chicago

  • Gained insight and experience by working on projects in all investment branches of the firm including Asset Allocation, Hedge Funds, Private Equity, Real Estate/Real Assets, Venture Capital and Micro Finance.
  • Projects included constructing an alternative asset portfolio, researching and presenting to partners on two different live deals within private equity and microfinance as well as meeting with different hedge funds to determine investment opportunities.

Westmoreland country club

Assistant Tennis Professional

Jun 2014Sep 2014 · 3 mos · Wilmette, IL

  • Ran Sales and restructured the tennis pro shop’s pricing and inventory to make it profitable
  • Instructed tennis to members and kids through lessons and camps

Education

Washington and Lee University

Bachelor of Business Administration (B.B.A.) and Bachelor of Politics

Jan 2013Jan 2017

Universidad Pablo de Olavide

Bachelor's degree

Jan 2016Jan 2016

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