Lucile Vareine

CEO

San Francisco, California, United States21 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 9+ years in strategic communications and public relations
  • Led global communications for C-suite executives
  • Fluent in 5 languages with international experience
Stackforce AI infers this person is a strategic communications expert with a focus on international public affairs and technology policy.

Contact

Skills

Core Skills

Strategic CommunicationsPublic Relations

Other Skills

Blog ManagementBusiness DevelopmentCommunications PlanningContent CreationCorporate Social ResponsibilityCross-functional CoordinationEUEuropean UnionEvent ManagementExecutive Communications SupportExecutive NarrativesExternal CommunicationsFrenchGovernment RelationsGovernmental Affairs

About

International Strategic Communications and Public Relations team leader Background in Executive Comms, Public Affairs and Public Policy Substantial experience leading communications projects and teams across the US, Europe, LATAM and APAC, in local languages. Facts: 9+ years of in-house comms & policy/lobbying, 8+ years in agency 7 years of comms in an open-source environment Founded, launched and managed 1 blog Worked for tech, telecom and media companies originating from Silicon Valley, Hollywood, Texas, France, China, Greece, Germany Have lived on 3 continents and in 8 countries Understands how to navigate global geopolitical situations, the Brussels policy scene, the European political landscape, and the US tech, policy, advertising, and consumer markets Speaks 5 languages and work in 3+ languages daily Manages concomitantly up to 9 agencies and vendors across the globe Drove external comms for the full C-suite My favorite areas of focus: strategic and policy comms in support of business-critical projects, crisis comms (global response, incident response, security comms), corporate communications programs (uplifting corporate reputation, influencer activation & coalition building, events & social), brand & product comms (reputation-defining product launches across markets, partnership, developer, tech, consumer tech), internal comms & Employer Brand. The values I live by: curiosity, impact, collaboration My approach: tell locally-relevant, authentic stories that bring people together across functions, disciplines, geographies and cultures, and designed for business impact

Experience

Google

2 roles

Head of Executive Narratives and Marketing Comms

Promoted

Jan 2025Present · 1 yr 2 mos

  • Lead a team of storytellers and external comms specialists in support of top executives across Google's Ads business, products and Marketing. Behind the scenes here and on a few other social platforms.
Executive NarrativesMarketing CommunicationsTeam LeadershipStrategic CommunicationsPublic Relations

Senior Communications Manager

Jul 2022Dec 2024 · 2 yrs 5 mos

  • Set up and drove external comms programs to tell Google's ads story.
External CommunicationsProgram ManagementStrategic CommunicationsPublic Relations

Mozilla

4 roles

Head of Communications and Public Relations

Jan 2022Jul 2022 · 6 mos · San Francisco Bay Area

Strategic and Policy Communications, lead

Jan 2021Jul 2022 · 1 yr 6 mos · San Francisco Bay Area

International Communications lead (France, Germany, United Kingdom)

Jan 2017Dec 2018 · 1 yr 11 mos · San Francisco Bay Area

Executive Communications, lead + Employer Brand External Communications, lead

Jan 2016Dec 2020 · 4 yrs 11 mos · San Francisco Bay Area

Decoding europe

Founder & Editor in Chief

Jan 2015Jan 2016 · 1 yr · San Francisco Bay Area

  • Decoding Europe, www.decodingeurope.com: European tech policy and politics explained to entrepreneurs and communications professionals in Silicon Valley
  • Creation of blog concept, brand and visual identity; setup and management of website and dedicated social media channels
  • Interviews of diplomats, policymakers and CEOs; reports on tech events
  • Writing of analysis pieces making sense of Europe’s attitude towards tech policy and entrepreneurship, and laying out techniques to influence European policymaking and manage corporate reputation
  • Reader acquisition (approx. 800+ unique monthly visitors worldwide); featured in EU news digests
Blog ManagementContent CreationSocial Media ManagementStrategic CommunicationsPublic Relations

Apco worldwide

3 roles

associate director

Jan 2014Dec 2014 · 11 mos

associate director - business development coordinator

Jan 2013Dec 2013 · 11 mos

  • business development coordinator for Brussels - from January to December 2013
  • business development coordinator for Europe - from July to December 2013

associate director - telecoms, technology and entertainment practice

Dec 2010Dec 2013 · 3 yrs

  • associate manager - lead of the telecoms practice, from December 2010 to March 2012
  • associate director - telecoms, technology and entertainment practice, from March 2012 to December 2013

International institute of communications

Member

Jan 2010Dec 2013 · 3 yrs 11 mos · France; Brussels, Belgium

Teneo

2 roles

Senior Consultant

May 2009Nov 2010 · 1 yr 6 mos · Brussels Area, Belgium

  • The business was called cabinet DN, later acquired by Teneo.

Consultant

Jun 2007May 2009 · 1 yr 11 mos · Brussels Area, Belgium

Siinda - search & information industry association

EU Affairs Officer

May 2005Jun 2007 · 2 yrs 1 mo · Brussels Area, Belgium

  • SIINDA was formerly known as the European Association of Directory and Database Publishers (EADP)

Carrefour group

Public Affairs Assistant

Oct 2004Mar 2005 · 5 mos · Brussels Area, Belgium

Education

Université de Tours

Master — European Law

Jan 2004Jan 2005

University of Tübingen

Master

Jan 2003Jan 2004

Aix-Marseille University

Master

Jan 1999Jan 2004

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